74) Natasha’s company seeks markets all over the world and attempts to sell products that are a
result of planned production for markets in various countries. Which stage best characterizes the
stage of international marketing involvement for Natasha’s company?
A) infrequent foreign marketing
B) domestic marketing
C) no direct foreign marketing
D) international marketing
E) internal marketing
75) Marta’s company treats the world, including the home market in Spain, as one market.
Market segmentation decisions no longer focus on national borders. Instead, market segments are
defined by income levels, usage patterns, and other factors that span countries and regions.
Which of the following stages best characterizes the stage of international marketing
involvement for Marta’s company?
A) infrequent foreign marketing
B) test marketing
C) no direct foreign marketing
D) internal marketing
E) global marketing
76) Kentax Corporation makes industrial cleaning products and decides to enter the international
marketing arena by marketing its products to China, Japan, and South Korea, with separate
marketing strategies for each country. Which of the following approaches is most likely used by
Kentax Corporation to formulate its international policies and strategies?
A) domestic market extension
B) multidomestic market
C) mass marketing
D) regional marketing
E) standardized marketing
77) What factor is favorable when determining whether or not a company should consider
internationalization efforts?
A) A company currently has large home markets but smaller production capacities.
B) A company has home country managers who have never worked outside of the home country.
C) A company wants to pair with an existing international company to access technology.
D) A company has minimal storage and transportation capabilities.
E) A company has high-technology resources already in place.
78) What is true of firms in the first two stages of international marketing involvement—no
direct foreign marketing and infrequent foreign marketing?
A) They do not begin internationalization at these stages.
B) They take a strategic approach to decision making regarding international expansion.
C) They are more reactive in nature and embark on internationalization without planning.
D) They intend to maintain a continuous market representation in foreign markets.
E) They are a result of dedicated production capacity maintained for foreign markets.
79) In what stage of international marketing involvement do companies primarily focus all their
operations and production to service domestic market needs, even though they have a permanent
productive capacity devoted to the production of goods to be marketed in foreign markets?
A) no direct foreign marketing
B) internal marketing
C) regular foreign marketing
D) international marketing
E) financial marketing
80) In the infrequent foreign marketing stage of international marketing involvement, firms
A) sell products that are a result of planned production in markets in various countries.
B) no longer make market segmentation decisions on the basis of national borders.
C) have a global perspective and view the entire world as one market.
D) have more than half their sales revenues coming from international markets.
E) have no intention of maintaining continuous market representation in foreign markets.
81) A firm that is involved with the international marketing stage of marketing involvement will
A) have its primary focus of operations and production on servicing domestic market needs.
B) reduce foreign sales activity.
C) consider profit expectations from foreign markets as a bonus in addition to regular domestic
profits.
D) plan both marketing and production of goods outside the home market.
E) consider international marketing only when there is a surplus of goods.
82) What is the most profound change for firms at the global marketing stage of
internationalization?
A) More than half of the multinational firm’s revenue is generated from domestic markets.
B) Sales to foreign markets are made as and when goods become available.
C) Temporary surpluses marketed in foreign markets is the only element of internationalization.
D) Companies treat the world, along with home market, as one market.
E) Domestic demand always exceeds the firm’s production capacity.
83) Which one of the following firms/products reflects a global marketing orientation?
A) skin-care products aimed at African American women
B) a company promoting Latino jazz musicals
C) a firm producing highly cost-effective and durable computers to attract students and young
people under 25
D) a famous restaurant in Singapore specializing in Eurasian fusion food
E) a Japanese to English translation software
84) For a company at the ________ stage of internationalization, market segments are defined by
income levels, usage patterns, or other factors that frequently span countries and regions.
A) domestic market extension
B) no direct foreign marketing
C) global marketing
D) internal marketing
E) infrequent foreign marketing
85) Describe the four trends that have been pointed to as influencers for the role of international
business for the future. Explain how these four trends will affect international business.
86) Discuss some of the U.S.-based companies that are now foreign controlled and describe how
U.S. companies have been affected by this.
87) Explain the key difference between domestic and international marketing.
88) How can a manager construct a marketing program designed for optimal adjustment to the
uncertainty of the business climate?
89) List and briefly explain the domestic environment uncontrollable elements that influence an
international marketer.
90) Kendrik’s Boston-based company would like to expand into Europe. How will competition
within the United States affect international marketing for Kendrik?
91) Explain how the “alien status” of a company amplifies the political and legal issues faced by
the company in a foreign market.
92) What are the two primary obstacles to success in international marketing and how do they
affect the international marketer?
93) To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that
isolates the self-reference criterion influences. List the four steps that make up the framework for
such an analysis.
94) Explain why a company might choose to use infrequent foreign marketing.