Archives: Quiz
978-1260100044 Test Bank Chapter 14 Part 2
50. What has research revealed regarding consumers’ variety-seeking behavior? A. Once a consumer tries another brand, there is a high probably that he or she will not return to the previous brand. B. Consumers usually switch to options within the […]
978-1260100044 Test Bank Chapter 14 Part 1
Chapter 14 Test Bank Multiple Choice Questions 1. Consumer-to-consumer solutions to “problems they never knew they had” have accelerated due to the rise of A. social media like Pinterest. B. crowd sourcing like Kickstarter. C. peer innovation like Quirky. D. […]
978-1260100044 Test Bank Chapter 13 Part 3
76. Which of the following statements is false regarding ritual situations? A. Rituals are receiving increasing attention by marketing scholars and practitioners. B. Ritual situations are of major importance to marketers because they often involve prescribed consumption behaviors. C. There […]
978-1260100044 Test Bank Chapter 13 Part 2
49. Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine hygiene products) and the situation? A. embarrassment B. shame C. fear D. anger E. disappointment Answer: A Explanation: Certain products are more […]
978-1260100044 Test Bank Chapter 13 Part 1
Chapter 13 Test Bank Multiple Choice Questions 1. The purchase decision and consumption process always occur in the context of A. others. B. a specific situation. C. marketing communications. D. an extended decision-making process. E. a social surrounding. Answer: B […]
978-1260100044 Test Bank Chapter 12 Part 3
77. Which of the following is a major PRIZM life stage group? A. Urban B. Town & Rural C. Second City D. Strivers E. Family Life Answer: E Explanation: Family Life is characterized by households with children living at home. […]
978-1260100044 Test Bank Chapter 12 Part 2
50. Janice is a 48-year-old married woman who uses technology as a major source of information and shopping. She has a DVD drive on her computer and enjoys satellite radio, but would do more if she could afford it. To […]
978-1260100044 Test Bank Chapter 12 Part 1
Chapter 12 Test Bank Multiple Choice Questions 1. A new Mintel study suggests there are groups of cooks with similar values and cooking lifestyles. What are the segments? A. Unenthusiastic Cooks B. Noncooks C. Cooking Enthusiasts D. Non-Cooks and Cooking […]
978-1260100044 Test Bank Chapter 11 Part 3
11-32 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 11-05 Describe the role of […]
978-1260100044 Test Bank Chapter 11 Part 2
48. __________ consists of trustworthiness and expertise. A. A two-sided message B. The two routes to persuasion C. Message appeal D. Source credibility E. Message structure Answer: D Explanation: Persuasion is easier when the target market views the message source […]
978-1260100044 Test Bank Chapter 11 Part 1
Chapter 11 Test Bank Multiple Choice Questions 1. A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as a(n) A. belief. B. emotion. C. attitude. D. cognition. E. attribute. […]
978-1260100044 Test Bank Chapter 10 Part 3
79. Which of the following is a characteristic associated with emotions? A. Emotions occur independently from physiological changes. B. Emotions are not associated with behaviors. C. Emotions involve objective feelings. D. Emotions are often triggered by environmental events. E. All […]
978-1260100044 Test Bank Chapter 10 Part 2
10-21 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Gradable: automatic Learning Objective: 10-02 Articulate motivation’s role in […]
978-1260100044 Test Bank Chapter 10 Part 1
10-1 Chapter 10 Test Bank Multiple Choice Questions 1. The energizing force that activates behavior and provides purpose and direction to that behavior is known as A. motivation. B. personality. C. emotion. D. perception. E. needs. Answer: A Explanation: Motivation […]
978-1260100044 Test Bank Chapter 9 Part 3
79. Which of the following offers marketing managers a useful technique for measuring and developing a product’s position by taking consumers’ perceptions of how similar various brands or products are to each other and relates these perceptions to product attributes? […]
978-1260100044 Test Bank Chapter 9 Part 2
9-21 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 09-03 Distinguish the different processes […]
978-1260100044 Test Bank Chapter 9 Part 1
Chapter 09 Test Bank Multiple Choice Questions 1. Which of the following statements is true? A. it is hard to “unlearn” B. learning can happen subconsciously C. experience (e.g., pushing a button gets results) can result in learning D. All […]
978-1260100044 Test Bank Chapter 8 Part 3
08-33 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Gradable: automatic Learning Objective: 08-04 Explain interpretation, the factors […]
978-1260100044 Test Bank Chapter 8 Part 2
49. A message presented so fast or so softly or so masked by other messages that one is not aware of seeing or hearing it is called a(n) __________ stimulus. A. subversive B. sublingual C. lateralized D. subliminal E. unfocused […]
978-1260100044 Test Bank Chapter 8 Part 1
Chapter 08 Test Bank Multiple Choice Questions 1. According to Nielsen, product placements on TV work best A. when the characters praise the features of the brand. B. when an ad for the product appears during the commercial break. C. […]
978-1260100044 Test Bank Chapter 7 Part 3
7-34 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 07-06 Discuss innovation diffusion and […]
978-1260100044 Test Bank Chapter 7 Part 2
7-21 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 07-04 Discuss within-group communications and […]
978-1260100044 Test Bank Chapter 7 Part 1
Chapter 07 Test Bank Multiple Choice Questions 1. Yoga instructors and elite athletes are recruited by lululemon to teach classes in exchange for free lululemon clothing. These __________ promote the lululemon brand and encourage others to purchase lululemon merchandise. A. […]
978-1260100044 Test Bank Chapter 6 Part 3
06-34 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Gradable: automatic Learning Objective: 06-04 Describe the role that […]
978-1260100044 Test Bank Chapter 6 Part 2
50. __________ is the process by which decisions that directly or indirectly involve two or more family members are made. A. Household decision making B. Consumer decision making C. Family decision making D. Joint decision making E. Group decision making […]
978-1260100044 Test Bank Chapter 6 Part 1
Chapter 06 Test Bank Multiple Choice Questions 1. Single households represent what percent of American households? A. 27% B. 2% C. 5% D. 15% E. 10% Answer: A Explanation: Statistical estimates put the number of single households at 27%. AACSB: […]
978-1260100044 Test Bank Chapter 5 Part 3
AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 05-06 Describe the various religious subcultures and their implications for marketing. Topic: Religious Subcultures 77. The different religions in America prescribing differing values and behaviors are […]
978-1260100044 Test Bank Chapter 5 Part 2
48. According to the Pew Hispanic Center, which generation of Hispanic adults is born in the United States to U.S.- born parents, has the highest education and income levels, is most likely to identify themselves as Americans, is most likely […]
978-1260100044 Test Bank Chapter 5 Part 1
Chapter 05 Test Bank Multiple Choice Questions 1. Sponsorship of ethnic events is A. unpopular because the events do not connect with ethnic subcultures. B. popular as the only way of marketing to ethnic subcultures. C. a means of engaging […]
978-1260100044 Test Bank Chapter 4 Part 3
AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 04-04 Identify and discuss the major social classes in America. Topic: Lower Americans 80. What two basic approaches are used to measure social status? A. primary […]
978-1260100044 Test Bank Chapter 4 Part 2
AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 04-02 Define the concept of generations and discuss the generations that exist in America. Topic: Baby Boom Generation 51. Robert and his wife, Jan, were both […]
978-1260100044 Test Bank Chapter 4 Part 1
Chapter 04 Test Bank Multiple Choice Questions 1. The growth in number of multigenerational households can be attributed to which of the following factors? A. More adult children are living at home. B. An increase in ethnic diversity. C. The […]
978-1260100044 Test Bank Chapter 3 Part 3
3-32 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Gradable: automatic Learning Objective: 03-06 Discuss values as they […]
978-1260100044 Test Bank Chapter 3 Part 2
3-21 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 03-04 Discuss values as they […]
978-1260100044 Test Bank Chapter 3 Part 1
Chapter 03 Test Bank Multiple Choice Questions 1. Companies which have been successful recently at targeting “involved dads” include the following except A. Clorox B. Kellogg’s C. Mattel D. Yoplait E. Mattel and Yoplait Answer: D Explanation: Yoplait was criticized […]
978-1260100044 Test Bank Chapter 2 Part 3
76. __________ is based on the cost of a standard market basket of products bought in each country. A. Adjusted gross income (AGI) B. Gross domestic product (GDP) C. Per capita income (PCI) D. Purchasing power parity (PPP) E. Cross-cultural […]
978-1260100044 Test Bank Chapter 2 Part 2
47. In Germany, one concern retailers have is ensuring that cash drawers have enough money to make change when consumers make purchases. One company went so far as to use a computerized model that monitored the weight of the cash […]
978-1260100044 Test Bank Chapter 2 Part 1
Chapter 02 Test Bank Multiple Choice Questions 1. Trademarks A. for the most part need to be established on a country-by-country basis. B. can be established globally. C. were a legal concern in the past but with the rise of […]
978-1260100044 Test Bank Chapter 1 Part 3
77. Which type of decisions involve very little effort or thought on the part of the consumer? A. primary decisions B. top-of-mind decisions C. low-involvement decisions D. automatic decisions E. self-related decisions Answer: C Explanation: Most consumer decisions involve very […]
978-1260100044 Test Bank Chapter 1 Part 2
21-1 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Gradable: automatic Learning Objective: 01-03 Explain how consumer behavior […]
978-1260100044 Test Bank Chapter 1 Part 1
Chapter 01 Test Bank Multiple Choice Questions 1. The rise of social media has A. shifted power from marketers to consumers. B. helped to strengthen the shift of power from consumers to marketers. C. helped give rise to the development […]
978-1260079173 Test Bank Chapter 16 Part 3
78) Kaitlin, a human resource professional, is evaluating some of the company’s managers to select one for an overseas assignment. She knows she may not discriminate based on age or sex, but she also doesn’t want to send someone on […]
978-1260079173 Test Bank Chapter 16 Part 2
46) Ronda, a sales executive, believes that her hard work and persistence will reap rewards in the future. She is not very assertive, prefers to be instructed, and awaits her team’s approval before taking decisions. Ronda’s attitudes and behavior are […]
978-1260079173 Test Bank Chapter 16 Part 1
Fundamentals of HR Management, 8e (Noe) Chapter 16 Managing Human Resources Globally 1) A host country is a country, other than the parent country, in which an organization operates a facility. Answer: TRUE Explanation: A host country is a country, […]
978-1260079173 Test Bank Chapter 15 Part 3
80) An employer’s exclusion of workers from a workplace until they meet certain conditions is known as a A) strike. B) lockout. C) mediation. D) picket line. E) sabbatical. 81) The ________ usually provides the neutral third party who is […]
978-1260079173 Test Bank Chapter 15 Part 2
48) Steve is a new employee at Regency Inc. He wants to work for the company, but he has no desire to join the union or even consider the possibility of becoming a member in the future. Which security provision […]
978-1260079173 Test Bank Chapter 15 Part 1
Fundamentals of HR Management, 8e (Noe) 1) A craft union’s bargaining power depends greatly on the control it can exercise over the supply of its workers. Answer: TRUE Explanation: A labor union whose members all have a particular skill or […]
978-1260079173 Test Bank Chapter 14 Part 3
83) Which action helps organizations reduce the cost of health care benefits offered to employees? A) increasing the amount employers pay for deductibles and coinsurance B) selecting traditional health insurance over HMOs and PPOs as a preferred option C) expanding […]
978-1260079173 Test Bank Chapter 14 Part 2
47) Riley works at Kupton Co., which provides her with a health care plan that contracts with health care professionals to provide services at a reduced fee. Which type of health care plan is Kupton Co. providing to its employees? […]
978-1260079173 Test Bank Chapter 14 Part 1
Fundamentals of HR Management, 8e (Noe) Chapter 14 Providing Employee Benefits 1) Tax laws generally make benefits unfavorable to employees. Answer: FALSE Explanation: Tax laws can make benefits favorable to employees. Difficulty: 2 Medium Topic: Overview of Employee Benefits Learning […]