978-1260100044 Test Bank Chapter 2 Part 3

76. __________ is based on the cost of a standard market basket of products bought in each country.

A. Adjusted gross income (AGI)

B. Gross domestic product (GDP)

C. Per capita income (PCI)

D. Purchasing power parity (PPP)

E. Cross-cultural purchasing power (CPP)

77. Which country has the largest percentage of its citizens older than 60 years of age?

A. Philippines

B. Canada

C. the United States

D. Japan

E. Saudi Arabia

78. Using one marketing strategy across various cultures is referred to as

A. standardization.

B. optimization.

C. cross-culturalization.

D. marketing imperialism.

E. cross-fertilization.

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of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 02-05 Understand the role of global demographics.

Topic: Cross-Cultural Marketing Strategy

79. Which one of these factors is not true regarding glocalization?

A. Standardized marketing can offer a cost savings.

B. Uniformity is always possible.

C. Values and demographics require adapting to cultural differences.

D. An ad that appeals to some countries might be inappropriate in others.

E. All of these factors are true.

80. Which of the following is a key consideration for each geographic market that a firm is contemplating?

A. Is the geographic area homogenous or heterogeneous with respect to culture?

B. What needs can this product or a version of it fill in this culture?

C. What are the distribution, political, and legal structures for the product?

D. In what ways can we communicate about the product?

E. All of these choices are correct.

81. Coca-Cola is highly successful in marketing its beverages outside of the United States. Which factors do they

use to adapt within and across countries where they do business?

A. cultural homogeneity

B. ethical implications

C. affordability

D. infrastructure

E. All of these choices are correct.

82. Two companies cannot use the same logo and brand name when operating in different countries.

83. Marketing across cultural boundaries is a difficult and challenging task.

84. While culture heavily influences marketing strategy, culture is not influenced by marketing strategy.

85. Global citizens are highly concentrated in the United States and the United Kingdom.

86. Cultures are static and rarely change.

87. Other-oriented values reflect a society’s view of the appropriate relationships between individuals and groups

within that society.

2-37

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 02-02 Describe core values that vary across culture and influence behaviors.

Topic: Variations in Cultural Values

88. Collectivism is a defining characteristic of American culture.

89. The family unit is the basis for virtually all societies.

90. The changing and expanding roles of women throughout much of the world is creating new opportunities as well

as challenges for marketers.

91. Power gap refers to the degree to which people accept inequality in power, authority, status, and wealth as

natural or inherent in society.

92. Terminal materialism is the acquisition of things to enable one to do something.

93. The meaning of time varies between cultures in two major ways: time perspective and interpretations assigned to

specific uses of time.

94. Personal space refers to the nearness that others can come to you in various situations without your feeling

uncomfortable.

2-39

of McGraw-Hill Education.

Blooms: Remember

Difficulty: Easy

Gradable: automatic

Learning Objective: 02-03 Understand cross-cultural variations in nonverbal communications.

Topic: Other-Oriented Values

95. The color blue connotes femininity in Holland but masculinity in Sweden and the United States.

96. The largest single influence toward uniformity among youth worldwide is education.

97. Psychographics describe a population in terms of its size, structure, and distribution.

98. Adapting products and services to local considerations is known as localizing.

2-40

of McGraw-Hill Education.

Difficulty: Easy

Gradable: automatic

Learning Objective: 02-05 Understand the role of global demographics.

Topic: Cross-Cultural Marketing Strategy

Essay Questions

99. List the cultural factors that influence consumer behavior and marketing strategy.

Explanation:

100. Explain the concept of culture and discuss why is it important to study for understanding consumer behavior.

2-41

of McGraw-Hill Education.

Gradable: manual

Learning Objective: 02-02 Describe core values that vary across culture and influence behaviors.

Topic: Variations in Cultural Values

102. Jason is planning a business trip to Japan, and it is his first time doing business in that country. Discuss some

value differences between Japanese culture and American culture that are most relevant to him in a business meeting

situation.

103. Name the seven factors influencing nonverbal communications and describe four of them.

Explanation:

Nonverbal factors influencing nonverbal communications include: time, space, symbols, relationships,

2-42

of McGraw-Hill Education.

Learning Objective: 02-03 Understand cross-cultural variations in nonverbal communications.

Topic: Cultural Variations in Nonverbal Communications

104. List and describe the three trends in the global youth market.

105. List and explain four of the seven factors that Coca-Cola utilizes in order to successfully sell its beverages

globally.

2-43

of McGraw-Hill Education.

Learning Objective: 02-06 List the key dimensions in deciding to enter a foreign market.

Topic: Considerations in Approaching a Foreign Market

Chapter 02 Test Bank Summary