47. In Germany, one concern retailers have is ensuring that cash drawers have enough money to make change when
consumers make purchases. One company went so far as to use a computerized model that monitored the weight of
the cash drawer and signaled a need for replenishment. This is such a concern because consumers typically use cash
to make purchases, which differs from other countries, such as the United States, where credit card use is more
common. Which cultural value does this illustrate?
A. hard work/leisure
B. competitive/cooperative
C. material/nonmaterial
D. postponed gratification/immediate gratification
E. sensual gratification/abstinence
48. Which of the following is most closely related to verbal communications?
A. time
B. space
C. language
D. colors
E. shapes
49. Which of the following is not a factor that creates problems in literal translations and slang expressions?
A. differences in the direction in which written words are read
B. symbolic meanings associated with words
C. absence of some words from various languages
D. difficulty of pronouncing certain words
E. All of these choices are factors that create problems in literal translations and slang expressions.
50. Which of the following is a factor influencing nonverbal communications?
A. things
B. relationships
C. space
D. symbols
E. All of these choices are correct.
51. Which of the following is not a factor influencing nonverbal communications?
A. etiquette
B. time
C. relationships
D. values
E. things
2-23
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-03 Understand cross-cultural variations in nonverbal communications.
Topic: Cultural Variations in Nonverbal Communications
52. Nicholas is examining how people in India perceive time, space, symbols, relationships, agreements, things, and
etiquette. He is interested in these factors because they influence
A. language.
B. demographics.
C. nonverbal communications.
D. values.
E. laws.
53. __________ are the arbitrary meanings a culture assigns actions, events, and things other than words.
A. Nonverbal communication systems
B. Values
C. Subcultures
D. Semiotics
E. Perspectives
54. What are the two major ways time varies between cultures?
A. primary and secondary
B. work and leisure
C. family and personal
D. monochronic and polychronic
E. perspective and interpretation
55. A culture’s overall orientation toward time is known as its
A. time perspective.
B. time meaning.
C. uses and gratifications.
D. time symbolism.
E. time relationship.
56. Before a marketer can successfully launch a brand in a foreign country, several nonverbal communication
factors need to be understood. One of these factors is time, and international marketers must understand a culture’s
overall orientation toward time. This is known as a culture’s
A. time meaning.
B. time interpretation.
C. time perspective.
D. time relationship.
E. time symbolism.
2-25
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-03 Understand cross-cultural variations in nonverbal communications.
Topic: Time
57. Which time perspective views time almost as a physical object believing that a person does one thing at a time?
A. linear time perspective
B. parallel time perspective
C. sequential time perspective
D. monochronic time perspective
E. polychronic time perspective
58. Ralph is very prompt. If he says he will be there at 10:00 a.m., he will be there exactly at that time. Furthermore,
he will not begin another task until he is completely done with the one he is currently working on. Which time
perspective does Ralph have?
A. polychronic
B. monochronic
C. linear
D. parallel
E. priority
59. A culture that tends to view time as being less discrete and less subject to scheduling, views simultaneous
involvement in many activities as natural, allows activities to occur at their own pace rather than according to a
predetermined timetable is adhering to a _________ time perspective.
A. polychronic
B. monochronic
C. linear
D. parallel
E. simultaneous
60. Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely comes to
class 30–60 minutes late and does not turn in assignments by the deadline. One of his professors pulled him aside
and asked him why he’s always late for class and turns his work in late. Jose was surprised that his professor was
bothered by this as this behavior is entirely acceptable in Brazil. In fact, it’s expected. Which of the following best
describes Jose’s time perspective?
A. spontaneous
B. parallel
C. monochronic
D. polychronic
E. variable
61. The nearness that others can come to you in various situations without your feeling uncomfortable is known as
A. intimate space.
B. personal space.
C. sphere of influence.
D. range of interaction.
E. interaction space.
62. Which of the following is considered a symbol that has varying meaning across cultures?
A. colors
B. animals
C. numbers
D. music
E. All of these choices are correct.
63. In which country is the concept of guanxi, which involves personal relationships, an important consideration?
A. the United States
B. Canada
C. China
D. India
E. Saudi Arabia
2-28
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-03 Understand cross-cultural variations in nonverbal communications.
Topic: Relationships
64. __________ represents generally accepted ways of behaving in social situations.
A. Guanxi
B. Etiquette
C. Demographics
D. Culture
E. Monochronism
65. Charmaine is a member of a junior miss organization that teaches young women how to behave in various social
situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is
learning
A. culture.
B. time symbolism.
C. symbolism.
D. etiquette.
E. verbal language.
66. In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very
much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know
where they stand in relation to each other and their respective statures within the hierarchy of corporate or
government bureaucracy. What is “meishi”?
A. shaking hands
B. exchange of business cards
C. introductions by a third party
D. formal invitation
E. bows
67. Which of the following is enabling the growth of a global culture?
A. mass media
B. work
C. education
D. travel
E. All of these choices are correct.
68. What is the largest single influence on the movement toward uniformity in the global youth market?
A. mass media
B. education
C. work
D. travel
E. religion
2-30
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-04 Summarize key aspects of the global youth culture.
Topic: A Global Youth Culture?
69. Which of the following is false regarding trends in the global youth market?
A. Technology is mainstream and not restricted to developed countries.
B. U.S. brands are currently the leaders among global teens.
C. U.S. teens no longer lead the way in global trends.
D. Both Technology is mainstream and not restricted to developed countries. and U.S. brands are currently the
leaders among global teens. are false
E. Both U.S. brands are currently the leaders among global teens. and U.S. teens no longer lead the way in global
trends. are false
70. __________ describes a population in terms of its size, structure, and distribution.
A. Economics
B. Demographics
C. Psychographics
D. Geographics
E. Lifestyles
71. Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn
about the country is its size, structure, and distribution. What does this represent?
A. psychographics
B. geography
C. demographics
D. economics
E. lifestyles
72. With respect to demographics, which of the following refers to the number of individuals in a society?
A. distribution
B. size
C. structure
D. dispersion
E. concentration
73. The population of the United States is over 320 million people. With respect to demographics, this number
represents
A. size.
B. structure.
C. dispersion.
D. density.
E. concentration.
2-32
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-05 Understand the role of global demographics.
Topic: Global Demographics
74. With respect to demographics, which of the following describes the society in terms of age, income, education,
and occupation?
A. size
B. distribution
C. concentration
D. structure
E. composition
75. __________ refers to the physical location of individuals in terms of geographic region and rural, suburban, and
urban location.
A. Size
B. Structure
C. Distribution
D. Dispersion
E. Concentration