Archives: Quiz
Chapter 8 The Big Dilemma An Acquisition-minded Firm Faces Is Whether To
Crafting and Executing Strategy, 22e (Thompson) Chapter 8 Corporate Strategy 1) Anna and Martha are owners and managers of A&M, a limited liability corporation (LLC) that provides a wide array of services: mailing, notary services, packaging and pickup for UPS […]
978-1260157185 Test Bank Chapter 7 Part 6
93 Copyright © 2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written onsent of McGraw-Hill Education. 118) What are the pros and cons of using strategic alliances to try to enhance a company’s ability to […]
978-1260157185 Test Bank Chapter 7 Part 5
105) Tailoring a strategy to fit the circumstances of emerging country markets does not typically involve A) competing on the basis of low price. B) modifying aspects of the company’s business model to accommodate local circumstances (but not so much […]
978-1260157185 Test Bank Chapter 7 Part 4
78) The marker of a true transnational strategy is A) a big majority of the company’s rivals are pursuing localized multidomestic strategies. B) striking the right balance between thinking globally and acting locally, even though it is more costly and […]
Chapter 7 A Greenfield Venture Strategy Involves
50) Sandi is considering conditions that make an internal startup strategy appealing over an acquisition, and has determined that she would ONLY choose an internal startup strategy when an internal startup A) is more costly. B) affects the supply-demand balance […]
978-1260157185 Test Bank Chapter 7 Part 2
23) A U.S. organic personal hygiene product manufacturer that exports toothpaste and deodorant made at its U.S. plants for shipment to the U.K. market A) is competitively disadvantaged when the U.S. dollar declines in value against the British pound. B) […]
978-1260157185 Test Bank Chapter 7 Part 1
Crafting and Executing Strategy, 22e (Thompson) Chapter 7 Strategies for Competing in International Markets 1) The world economy is globalizing at an accelerated pace because A) countries previously open to foreign companies have closed their markets. B) countries that previously […]
978-1260157185 Test Bank Chapter 6 Part 4
88) There are a number of offensive strategy options for improving market positions using cost- based and blue-ocean type strategies. Define the terms and suggest ways in which the strategies could be operationalized. Answer: Cost-based strategies involve lowering prices to […]
978-1260157185 Test Bank Chapter 6 Part 3
62) Why might a company not choose to outsource certain value chain activities presently performed in-house? A) because it streamlines company operations in ways that improve organizational flexibility and cuts the time it takes to get new products into the […]
978-1260157185 Test Bank Chapter 6 Part 2
34) The difference between a merger and an acquisition relates to A) strategy and competitive advantage. B) the presence of available resources and competitive capabilities. C) whether the end result is related to horizontal or vertical scope. D) creating a […]
978-1260157185 Test Bank Chapter 6 Part 1
Crafting and Executing Strategy, 22e (Thompson) Chapter 6 Strengthening a Company’s Competitive Position 1) Bonobos’s Guideshop store concept allows men to have a personalized shopping experience, where they can try on clothing in any size or color, and then have […]
Chapter 5 A Focused Differentiation Strategy Aims At Securing Competitive Advantage By
97) An approach that is UNLIKELY to help a company’s low-cost provider strategy succeed is A) possessing resources and capabilities to keep costs below those of its competitors. B) pursuing cost-effective management of value chain activities better than rivals. C) […]
978-1260157185 Test Bank Chapter 5 Part 3
72) A drink manufacturer finds setting up a plant to make its own bottle caps expensive and technically difficult. Which of the following will be most helpful in solving the manufacturer’s problem? A) outsourcing B) achieving economies of scale C) […]
978-1260157185 Test Bank Chapter 5 Part 2
39) A company attempting to be successful with a broad differentiation strategy has to A) study buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for. […]
978-1260157185 Test Bank Chapter 5 Part 1
Crafting and Executing Strategy, 22e (Thompson) Chapter 5 The Five Generic Competitive Strategies 1) A company’s competitive strategy should A) ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves. […]
978-1260157185 Test Bank Chapter 4 Part 4
106) The company with the highest rating on a given measure has an implied competitive edge on that specific measure, with the size of its edge A) providing the company with an overall net competitive score that is reduced by […]
978-1260157185 Test Bank Chapter 4 Part 3
41 Copyright © 2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written onsent of McGraw-Hill Education. 78) Activity-based costing A) is an accounting system that assigns a company’s expenses to whichever activity in a company’s […]
978-1260157185 Test Bank Chapter 4 Part 2
21 Copyright © 2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written onsent of McGraw-Hill Education. 41) For a particular company’s resource or capability to have real competitive power and perhaps qualify as a basis […]
978-1260157185 Test Bank Chapter 4 Part 1
Crafting and Executing Strategy, 22e (Thompson) Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness 1) In evaluating how well a company’s strategy is working, the best place to start is with a A) SWOT analysis. B) clear view of […]
978-1260157185 Test Bank Chapter 3 Part 5
120) Identify and briefly explain any two of the factors that influence the strength of competition from substitute products. Answer: Competitive pressures from substitutes are stronger when: • Good substitutes are readily available and attractively priced. • Substitutes have comparable […]
978-1260157185 Test Bank Chapter 3 Part 4
100) An industry’s key success factors can always be deduced by asking what factors A) are a function of market share, entry barriers, and economies of scale, degree of vertical integration, and industry profitability that are advantageous. B) vary according […]
978-1260157185 Test Bank Chapter 3 Part 3
66) Which of the following is not generally a “driving force” capable of producing fundamental changes in industry and competitive conditions? A) changes in the long-term industry growth rate B) increasing globalization of the industry C) product innovation and technological […]
978-1260157185 Test Bank Chapter 3 Part 2
30) Which of the following is not a good example of a substitute product that triggers stronger competitive pressures? A) a salad as a substitute for French fries B) wireless phones as a substitute for wired telephones C) Coca-Cola as […]
978-1260157185 Test Bank Chapter 3 Part 1
Crafting and Executing Strategy, 22e (Thompson) Chapter 3 Evaluating a Company’s External Environment 1) The strategically relevant factors outside a company’s industry boundaries—economic conditions, political factors, sociocultural forces, technological factors, environmental factors, and legal/regulatory conditions—are known as A) the industry […]
978-1260157185 Test Bank Chapter 2 Part 4
89) Identify the five integrated stages of the strategy-making, strategy-executing process, and which tasks each stage entails. Answer: The process of crafting and executing a company’s strategy is an ongoing, continuous process consisting of five interrelated stages. Developing a strategic […]
978-1260157185 Test Bank Chapter 2 Part 3
60) The faster a company’s business environment is changing, the more critical it becomes for its managers to A) pay attention to early warnings of future change and be willing to experiment to establish a market position in the future. […]
Chapter 2 A Company Exhibits Strategic Intent When
25) The managerial task of effectively conveying the essence of the strategic vision is made easier by A) having operating strategies that are easy for company personnel to understand and execute. B) combining the strategic vision and the company’s values […]
978-1260157185 Test Bank Chapter 2 Part 1
Crafting and Executing Strategy, 22e (Thompson) Chapter 2 Charting a Company’s Direction 1) The five basic tasks of the strategy-making, strategy-executing process DO NOT include A) developing a strategic vision of where the company needs to head and what its […]
978-1260157185 Test Bank Chapter 1 Part 4
89) Explain why a company’s strategy cannot be completely planned out in advance and why crafting a company’s strategy cannot be a one-time, once-and-for-all managerial exercise. Identify at least three factors that account for why company strategies evolve. Answer: A […]
978-1260157185 Test Bank Chapter 1 Part 3
69) Consider the following five companies and their situations. • Company A is an established online fantasy sports gaming company that has been accused of game-rigging, bribes and kickbacks. • Company B, a ride share company, has delayed its planned […]
978-1260157185 Test Bank Chapter 1 Part 2
35) It is normal for a company’s strategy to end up being A) a blend of offensive actions on the part of managers to improve the company’s profitability and defensive moves to counteract changing market conditions. B) a combination of […]
978-1260157185 Test Bank Chapter 1 Part 1
Crafting and Executing Strategy, 22e (Thompson) Chapter 1 What Is Strategy and Why Is It Important? 1) Managerial considerations in determining how to compete successfully do not normally include A) How can a company attract, keep, and please customers? B) […]
978-1260100044 Test Bank Chapter 20 Part 3
74. Which of the following is true regarding the FDA’s mandated changes to nutrition labels on packaged foods? A. the government covers the costs of label redesign B. the changes reflect the link between diet and chronic diseases C. the […]
978-1260100044 Test Bank Chapter 20 Part 2
20-21 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 20-02 Describe the various marketing […]
978-1260100044 Test Bank Chapter 20 Part 1
Chapter 20 Test Bank Multiple Choice Questions 1. Government regulatory bodies A. include the FDA and USDA B. have increased consumer satisfaction with counterfeit goods C. ensure the safety of counterfeit consumer goods D. require manufacturers of branded goods to […]
978-1260100044 Test Bank Chapter 19 Part 3
19-32 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Hard Gradable: automatic Learning Objective: 19-03 Summarize the internal factors […]
978-1260100044 Test Bank Chapter 19 Part 2
51. Which of the following is not a component of firmographics? A. company size B. reference groups C. company objective D. company location E. All of these choices are components. Answer: B Explanation: Reference groups are not a component of […]
978-1260100044 Test Bank Chapter 19 Part 1
Chapter 19 Test Bank Multiple Choice Questions 1. Which of the following is true about business e-commerce? A. More than 75 percent of today’s business buyers are Gen Yers. B. Personalization doesn’t matter to business customers. C. Business e-commerce is […]
978-1260100044 Test Bank Chapter 18 Part 3
76. An attempt to develop an ongoing, expanding exchange relationship with a firm’s customers is called A. relationship marketing. B. internal marketing. C. personal marketing. D. formal marketing. E. acquisition marketing. Answer: A Explanation: Relationship marketing is an attempt to […]
978-1260100044 Test Bank Chapter 18 Part 2
18-21 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Moderate Gradable: automatic Learning Objective: 18-05 Explain the determinants and […]
978-1260100044 Test Bank Chapter 18 Part 1
Chapter 18 Test Bank Multiple Choice Questions 1. The increase in product valuation based on “mere” ownership is called A. loyalty. B. mere touch. C. the endowment effect. D. the IKEA effect. E. the compromise effect. Answer: C Explanation: Researchers […]
978-1260100044 Test Bank Chapter 17 Part 3
17-33 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 17-04 Summarize the in-store and […]
978-1260100044 Test Bank Chapter 17 Part 2
17-21 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Gradable: automatic Learning Objective: 17-03 Explain the retail and […]
978-1260100044 Test Bank Chapter 17 Part 1
Chapter 17 Test Bank Multiple Choice Questions 1. Brick and mortar stores with the goal to design environments that are emotionally engaging, entertaining, and memorable are using a strategy known as A. visual inventory B. social media engagement C. push […]
978-1260100044 Test Bank Chapter 16 Part 3
77. Given the following information, which of the following Blu-Ray DVD players would be chosen using the elimination-by-aspects decision rule? PERFORMANCE Rank Cutoff Point Sanyo Sony Pioneer Price 1 4 3 5 4 Quality 2 4 4 5 4 Style […]
978-1260100044 Test Bank Chapter 16 Part 2
49. In which type of indirect measurement approach to measuring the relative importance of consumers’ evaluative criteria are consumers presented with several descriptions of alternatives and asked to rank all of them in terms of his or her preference for […]
978-1260100044 Test Bank Chapter 16 Part 1
Chapter 16 – Test Bank Multiple Choice Questions 1. When experiencing choice overload, consumers may A. respond with “analysis paralysis” and make no decision. B. use heuristics to make a decision. C. end up feeling dissatisfied with their choice. D. […]
978-1260100044 Test Bank Chapter 15 Part 3
15-33 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Moderate Gradable: automatic Learning Objective: 15-06 Summarize the marketing strategies […]
978-1260100044 Test Bank Chapter 15 Part 2
15-21 Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Hard Gradable: automatic Learning Objective: 15-04 Discuss available information sources […]
978-1260100044 Test Bank Chapter 15 Part 1
Chapter 15 Test Bank Multiple Choice Questions 1. The second screen refers to A. watching streaming video on a mobile device B. surfing the Internet C. watching TV while interacting with another mobile device D. local mobile search E. All […]