46) The two most compelling reasons for a company to pursue vertical integration (either
forward or backward) are to
A) strengthen the company’s competitive position and/or boost its profitability.
B) achieve product differentiation and/or lengthen the company’s value chain to include more
activities performed in-house and thereby gain greater ability to reduce internal operating costs.
C) broaden the firm’s product line and/or avoid the need for outsourcing.
D) expand into foreign markets and/or control more of the industry value chain.
E) enable use of offensive strategies and/or gain a first-mover advantage over rivals in
revamping the industry value chain.
47) For backward vertical integration into the business of suppliers to be a viable and profitable
strategy, a company
A) must first be a proficient manufacturer.
B) must be able to achieve the same scale economies as outside suppliers and match or beat
suppliers’ production efficiency with no drop-off in quality.
C) must have excess production capacity so that it has an ample in-house ability to undertake
additional production activities.
D) needs to have a wide product line, so it can supply parts and components for many products.
E) should have a distinctive competence in production process technology and at least a core
competence in manufacturing R&D.