978-1260100044 Test Bank Chapter 6 Part 3

06-34

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-04 Describe the role that households play in child socialization.

Topic: The Content of Consumer Socialization

82. __________ are the knowledge, attitudes, and values that cause people to attach differential evaluations to

products, brands, and retail outlets.

A. Buying skills

B. Consumption-related preferences

C. Consumption-related attitudes

D. Instrumental attitudes

E. Consumer skills

83. Scott and his family have always purchased Honda automobiles because they feel that they are the best quality

cars on the market. This attitude is an example of a(n)

A. coping mechanism.

B. consumption-related preference.

C. consumption-related bias.

D. economic skill.

E. mediation.

84. The cognitive and affective orientations toward marketplace stimuli such as advertisements, salespeople,

warranties, and so forth is referred to as

A. consumer skills.

B. consumption-related preferences.

C. consumption-related attitudes.

D. instrumental attitudes.

E. mediation preferences.

85. Which of the following is the primary source of consumer socialization?

A. school

B. advertising

C. friends

D. family

E. government

86. Which type of training occurs when a parent or sibling specifically and directly attempts to bring about certain

responses through reasoning or reinforcement?

A. consumer training

B. instrumental training

C. modeling

D. mediation

E. coercion

06-36

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-04 Describe the role that households play in child socialization.

Topic: The Process of Consumer Socialization

87. __________ occurs when a child learns appropriate, or inappropriate, consumption behaviors by observing

others.

A. Consumer training

B. Instrumental training

C. Modeling

D. Mediation

E. Parroting

88. __________ occurs when a parent alters a child’s initial interpretation of, or response to, a marketing or other

stimulus.

A. Consumer training

B. Instrumental training

C. Modeling

D. Mediation

E. Reprogramming

89. Claire is six years old and begged her mother for a Barbie doll that she saw ice skating in a television

commercial. Her mother explained to her that the doll won‘t be able to ice skate and that she will have to make the

doll move. She was trying to explain to Claire that the toys she sees in advertisements are probably going to look

more fun than they actually are. Claire’s mother is exhibiting

A. mediation.

B. interpretation.

C. modeling.

D. terminal training.

E. interference.

90. Which of the following is not a stage of McNeal’s model of how children learn to shop?

A. Stage I: Observing

B. Stage II: Making Requests

C. Stage III: Making Selections

D. Stage IV: Making Recommendations to Other Children

E. Stage V: Making Independent Purchases

91. Susan gave her five-year-old son $10 to purchase a toy at Walmart. She wanted him to learn how to select an

appropriate toy and to pay for it with his “own” money, but she would help her son do this. Which stage of McNeal’s

model of how children learn to shop does this illustrate?

A. Stage I

B. Stage II

C. Stage III

D. Stage IV

E. Stage V

06-38

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-04 Describe the role that households play in child socialization.

Topic: The Supermarket as a Classroom

True or False Questions

92. The Census Bureau has a classification of households that includes stepfamilies.

93. The term traditional family refers to a married couple and their own or adopted children living at home.

94. Compared to 1970, the percentage of households headed by a married couple has decreased.

1970.

95. One reason for the shift in changing family structures is the increase in the number of children families are

having.

96. Families pass through an orderly progression of stages, each with its own characteristics, financial situation, and

purchasing patterns.

97. The Single I stage of the household life cycle is basically the unmarried members of the baby boom generation.

98. It isn’t until the addition of the second child to a family that many changes in lifestyle and consumption occur.

06-40

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Hard

Gradable: automatic

Learning Objective: 06-02 Summarize the household life cycles various stages and marketing implications.

Topic: The Household Life Cycle

99. Birth or adoption by singles is increasingly common.

1990.

100. The middle-aged single category is only made up of people who have never married and have no child-rearing

responsibilities.

101. A major difference between the full nest II and the delayed full nest I stages of the household life cycle is the

age of the children.

102. Consumers who are single due to the death of a spouse are labeled as “single by circumstance.”

103. The initiator is the family member who first recognizes a need or starts the purchase process.

104. Impression management is a conflict resolution approach that misrepresents the facts in order to win.

105. Stage 2 of Piaget’s stages of cognitive development is the period in which the child develops the ability to apply

logical thoughts to concrete problems.

106. Instrumental training occurs when a child learns appropriate, or inappropriate, consumption behaviors by

observing others.

107. Compare and contrast the Census Bureau’s definitions of a household, a family household, and a nonfamily

household.

108. Name and briefly describe the stages of the household life cycle (HLC) in terms of age of the adults, their

marital status, and the age of children at home.

Explanation:

Figure 6-2 summarizes the stages of the household life cycle:

109. Name and describe the six roles that frequently occur in family decision making.

110. Given the number of decisions families make daily, disagreements are inevitable. How they are resolved is

important to marketers as well as to the health of the family unit. Name and describe the six basic approaches that

111. Monica is a new mother and reads several magazines and books to better understand how her son will develop.

One book she used explained Piaget’s stages of cognitive development. Based on these stages, explain what Monica

06-44

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Understand

Difficulty: Moderate

Gradable: automatic

Gradable: manual

Learning Objective: 06-04 Describe the role that households play in child socialization.

Topic: The Ability of Children to Learn

06-45

of McGraw-Hill Education.

Chapter 06 Test Bank Summary