978-1260100044 Test Bank Chapter 1 Part 3

77. Which type of decisions involve very little effort or thought on the part of the consumer?

A. primary decisions

B. top-of-mind decisions

C. low-involvement decisions

D. automatic decisions

E. self-related decisions

78. Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she

normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What

type of consumer decision does this illustration?

A. primary decision

B. top-of-mind decision

C. low-involvement decision

D. automatic decision

E. self-related decision

79. According to the “Consumer Insight” in your text, buying auto insurance represents which form of consumption

meaning?

A. mundane

B. avoidance

C. innovative brands

D. function

E. All of these choices are correct.

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of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 01-05 Discuss issues involving consumption meanings and firm attempts to influence them.

Topic: The Meaning of Consumption

80. What does the consumption of a product like Nikes mean to Andre Hank, the formerly homeless consumer

discussed in the text?

A. that he can afford a brand that is superior in meeting his physical needs

B. his peers will now accept him

C. they serve as a visible symbol that he is back as a successful member of society

D. his peers will try to be more like him

E. they serve as a reminder of what he used to have

81. Consumer behavior is a complex, multidimensional process.

82. Marketing decisions and regulations are based on exact knowledge of consumer behavior.

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of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 01-02 Summarize the applications of consumer behavior.

Topic: Marketing Strategy

83. Economically developed societies are often referred to as marketing societies.

84. It is critical that a firm consider value from the customer’s perspective.

85. Marketing strategy begins with objective setting.

86. Product features, price, communications, distribution, and services together are often referred to as customer

value.

87. Holiday shoppers who primarily care about time savings are known as Black Friday shoppers.

88. Marketing skills include a firm’s financial expertise, general managerial skills, production capabilities, research

and development capabilities, technological sophistication, and reputation.

89. Tracking consumers’ online activity and sending them specific banner ads based on that activity is known as

behavioral targeting.

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of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Easy

Gradable: automatic

Learning Objective: 01-03 Explain how consumer behavior can be used to develop marketing strategy.

Topic: Market Segmentation

90. The term used to reflect the fact that most products in developed economies satisfy more than one need is

customer value.

91. A target market is that segment(s) of the larger market on which a company will focus its marketing effort.

92. The outcomes of a firm’s marketing strategy are determined by its interaction with the consumer decision

process.

93. Two key processes involved in need satisfaction are the actual need fulfillment and the perceived need

fulfillment.

94. A consumer’s needs and desires are shaped by his or her self-concept and lifestyle.

95. Lifestyle is the totality of an individual’s thoughts and feelings about him- or herself.

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of McGraw-Hill Education.

Essay Questions

96. Describe the field of consumer behavior, and discuss the four key aspects of consumer behavior that make it an

important area of study.

97. List and briefly describe applications of consumer behavior.

98. List and briefly describe the four steps involved in market segmentation.

Explanation:

99. Briefly describe the outcomes of marketing strategy for the firm, consumers, and society.

100. Alex is developing the marketing strategy for a brand of men’s clothing. Before he develops his strategy, Alex

will conduct research to better understand his customers. Briefly describe a conceptual model that includes the

factors he should consider in his research.

Chapter 01 Test Bank Summary

Category

# of Questions

AACSB: Analytical Thinking

100

Accessibility: Keyboard Navigation

100

Blooms: Remember

68

Blooms: Understand

32

Difficulty: Easy

22

Difficulty: Hard

17

Difficulty: Moderate

61

Gradable: automatic

95

Gradable: manual

5

Learning Objective: 01–01 Define consumer behavior.

7

Learning Objective: 01–02 Summarize the applications of consumer behavior.

9

Learning Objective: 01–03 Explain how consumer behavior can be used

to develop marketing strategy.

68

Learning Objective: 01–04 Explain the components that constitute a conceptual

model of consumer behavior.

14

Learning Objective: 01–05 Discuss issues involving consumption meanings and

firm attempts to influence them.

2

Topic: Applications of Consumer Behavior

2

Topic: Attractive Segment(s) to Serve

5

Topic: Communications

3

Topic: Conditions

1

Topic: Consumer Behavior and Marketing Strategy

7

Topic: Consumer Decisions

1

Topic: Customers with Similar Need Sets

2

Topic: Description of Each Group

2

Topic: Distribution

2

Topic: elf-Concept and Lifestyle

1

Topic: Firm Outcomes

5

Topic: Individual Outcomes

4

Topic: Informed Individuals

3

Topic: Market Analysis Components

2

Topic: Market Segmentation

10

Topic: Marketing Strategy

4

Topic: Marketing Strategy and Consumer Behavior

12

Topic: Outcomes

1

Topic: Price

4

Topic: Product-Related Need Sets

2

Topic: Product-Related Needs

1

Topic: Self-Concept and Lifestyle

4

Topic: Service

1

Topic: Social Marketing

2

Topic: Society Outcomes

2

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Topic: The Company

4

Topic: The Meaning of Consumption

2

Topic: The Nature of Consumer Behavior

9

Topic: The Product

2