77. The different religions in America prescribing differing values and behaviors are known as religious
A. subcultures.
B. sects.
C. segments.
D. societies.
E. pacts.
78. Much of the American value system and the resultant political and social institutions are derived from the
__________ beliefs of the early settlers.
A. Judaic
B. Islamic
C. Confucian
D. Christian
E. Buddhist
79. Which of the following groups is characterized by a strong belief in the literal truth of the Bible, a very strong
commitment to their religious beliefs, having had a “born-again” experience, and encouraging others to believe in
Jesus Christ?
A. Buddhists
B. Confucianists
C. Born-again Christians
D. Islamists
E. Jewish
80. Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the
characteristics of the various immigrant groups that have settled there, and significant social and political events?
A. ethnic
B. regional
C. religious
D. generational
E. transient
81. A subculture is a segment of a larger culture whose members share distinguishing values and patterns of
behavior.
82. Ethnic groups are the most commonly described subcultures.
83. The U.S. Census has projected for the African American population to reach 20 percent of the overall population
in the United States. by 2040.
84. The relatively faster growth rate of non-European groups is due to a higher birthrate among some of these
groups and to greater immigration.
85. Asian Americans are predicted to be the fastest growing ethnic subculture in the United States between 2020 and
2040.
86. Marketing to African Americans should be based on the same principles as marketing to any other group.
87. The Bureau of the Census defines Hispanic as a person of Cuban, Mexican, Puerto Rican, South or Central
American, or other Spanish culture or origin regardless of race.
88. Hispanics mostly speak English and prefer English-language media.
89. Asian Americans are the highest educated and highest income group with substantial purchasing power.
90. Geographic concentration of the Asian American market enhances marketing efficiency.
91. The Choctaw are the largest multiracial Native American tribe.
92. India is a homogeneous country.
93. More than 80 percent of Arab Americans are U.S. citizens.
94. America is basically a secular society.
95. Muslims in America are culturally diverse, including Arab Americans, African Americans, Asian Americans,
and Hispanics.
96. A German electronics manufacturer is expanding into the United States. This company has commissioned your
company, a marketing research firm, to explain the various subcultures in this country. Explain the concept of
97. Name and describe 4 of the 11 African American market segments identified by Yankelovich.
98. Target, the national retailer, is opening several new stores in predominantly Hispanic communities. Explain how
Target should modify its business to adequately serve the needs of this market.
Explanation:
The primary retailing responses to this market have been increasing the number of bilingual salespeople; the use of
Spanish language signs, directions, and point-of-purchase displays; and merchandise assortments that reflect the
needs of the local Hispanic community. Additionally, though, since Target also will be communicating with these
consumers through advertising, for example, store managers need to be aware that Hispanics often speak Spanish
99. Discuss the emerging trends regarding the Asian American market that are worth watching.
Explanation:
First is geographic concentration, which has historically been high and appears to be increasing. Roughly 45 percent
of both the Asian-American population and their spending power reside in the West, with over 30 percent of Asian
100. Much of the American value system and the resultant political and social institutions are derived from the
Christian beliefs of the early settlers. Discuss the forms Christianity takes in this country.
