978-1260100044 Test Bank Chapter 6 Part 1

Chapter 06 Test Bank

1. Single households represent what percent of American households?

A. 27%

B. 2%

C. 5%

D. 15%

E. 10%

2. What is the basic consumption unit for most consumer goods?

A. organization

B. household

C. individual

D. husband

E. wife

3. Which of the following is a household factor that influences purchase and consumption behavior?

A. structure of household unit

B. stage of the household life cycle

C. household decision process

D. structure of household unit and stage of the household life cycle

E. structure of household unit, stage of the household life cycle and household decision process

4. According to the Census Bureau, all the people who occupy a housing unit is defined as a

A. buying unit.

B. blended family.

C. family household.

D. household.

E. traditional family.

5. Sarah and her three roommates share an apartment. According to the Census Bureau, Sarah and her roommates

constitute a

A. family.

B. nontraditional family.

C. subculture.

D. blended family.

E. household.

06-3

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-01 Explain the concept of household types and their influence on consumption.

Topic: Types of Households

6. A __________ has at least two members related by birth, marriage, or adoption, one of whom is the householder

(i.e., the one who owns or rents the residence).

A. family household

B. blended family household

C. consumption unit

D. household

E. nontraditional family household

7. John and Dawn have been married for over 20 years. They have lived in their home in Northville, MI (a suburb of

Detroit) with their three children for most of those years. According to the Census Bureau, which type of household

do they live in?

A. suburban household

B. urban household

C. rural household

D. blended family household

E. family household

8. According to the Census Bureau, a __________ household is a householder living alone or exclusively with

others to whom he or she is not related.

A. family

B. nonfamily

C. traditional

D. blended

E. consumption

9. Eric and Elizabeth live together in the same apartment but are not married. According to the Census Bureau,

which type of household do they represent?

A. family household

B. blended household

C. nonfamily household

D. nontraditional household

E. nonconformist household

10. Which type of family consists of a married couple, one or both of whom were previously married, their children,

and the children from the previous marriage of one or both parents?

A. nontraditional family

B. traditional family

C. nonfamily household

D. stepfamily

E. combination family

06-5

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-01 Explain the concept of household types and their influence on consumption.

Topic: Types of Households

11. Ashley and her husband just had their first child. Ashley was married previously, and her two young children

from that marriage also live with Ashley and her current husband. Which type of family is this?

A. nontraditional family

B. traditional family

C. multigenerational family

D. secondary family

E. stepfamily

12. Which type of family consists of a married couple and their own or adopted children living at home?

A. nontraditional family

B. traditional family

C. blended family

D. stepfamily

E. combination family

13. Barry and Laurie have been married for almost 20 years, and this is the first marriage for both of them. They

have two children living at home. Which type of family is this?

A. nontraditional family

B. traditional family

C. blended family

D. stepfamily

E. combination family

14. Which of the following is not a reason for the decline in traditional families?

A. an increase in single parent households as a result of divorce

B. an increase in single individuals as the median age of marriage is delayed

C. an increase in sole survivors as our population ages

D. a change in the way the Census Bureau has defined “traditional family”

E. All of these choices are reasons for the decline in traditional families.

15. Which of the following is not a reason for the shift in the “typical” family structure?

A. decreasing number of households with a single parent

B. decreasing number of blended families

C. increasing family size

D. increasing number of cohabiting parent households

E. All of these choices are reasons for the shift.

06-7

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-01 Explain the concept of household types and their influence on consumption.

Topic: Types of Households

16. “A woman who has had biological children with more than one partner” reflects the concept of:

A. multigenerational fertility

B. blended family fertility

C. multi-partner fertility

D. nontraditional fertility

E. cohabitation fertility

17. Most families pass through an orderly progression of stages, each with its own characteristics, financial

situation, and purchasing patterns, which is the basic assumption underlying the __________ approach.

A. household life cycle (HLC)

B. product life cycle (PLC)

C. brand life cycle (BLC)

D. inevitable cycle (IC)

E. predictable cycle (PC)

18. Stages of the household life cycle are based on

A. age of the adult members.

B. marital status of the adult members.

C. presence of children.

D. age of children.

E. All of these choices are correct.

19. Which of the following is considered a “Younger” (i.e., < 35) stage of the household life cycle?

A. single parent II

B. single II

C. single III

D. full nest I

E. empty nest I

20. Which of the following is not considered a “Middle-aged” (i.e., 35-64) stage of the household life cycle?

A. single II

B. full nest II

C. delayed full nest I

D. single parent II

E. empty nest II

06-9

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AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-02 Summarize the household life cycles various stages and marketing implications.

Topic: The Household Life Cycle

21. Which of the following is considered an “Older” (i.e., > 64) stage of the household life cycle?

A. single II

B. delayed full nest I

C. single III

D. single parent II

E. empty nest I

22. Which HLC group is basically the unmarried members of the Generation Years?

A. single I

B. single II

C. single III

D. single X/Y

E. empty nest

23. Fifty percent of females classified as “Single I”

A. live alone.

B. live with parent(s).

C. live with others.

D. are divorced.

E. are engaged to be married.

24. Mike is a 23-year-old recent college graduate and is starting his career as a pharmaceutical sales representative.

He will be living in an extended-stay hotel in the city where he will undergo training, but once he finishes that, he

plans on renting a nice apartment with a friend of his from college. He also wants to purchase a sports car and save

money for a ski vacation next year. To which stage of the household life cycle does Mike belong?

A. single I

B. single II

C. beginning

D. introduction

E. growth

25. Julie and Bart are both in their late 20s and recently married. They have no children and are learning how to

make joint decisions. Recent purchase/service decisions were related to household furnishings, a washer and dryer,

and insurance coverage. Which stage of the household life cycle are they experiencing?

A. young married

B. full nest

C. empty nest

D. introduction

E. growth

06-11

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Difficulty: Easy

Gradable: automatic

Learning Objective: 06-02 Summarize the household life cycles various stages and marketing implications.

Topic: The Household Life Cycle

26. When a couple has children, expenditures on which of the following do not usually decrease?

A. single II

B. meals out

C. health care

D. personal care products

E. adult apparel

27. Stacy and Adam have just had their first child, and they hope to have two more. They can expect expenditures

on which of the following to increase?

A. meals out

B. education

C. personal care products

D. food at home

E. alcoholic beverages

28. Roughly what percentage of children are born to unmarried mothers, a percentage that has risen by 13

percentage points since 1990?

A. 10

B. 25

C. 40

D. 50

E. 66

29. While roughly 40 percent of children are born to unmarried mothers, this may not be an accurate representation

of the situation. A more accurate representation of the situation may be gained by looking at the percentage of

American children under 18 living with one parent (single-parent families). What is that percentage?

A. 9 percent

B. 16 percent

C. 22 percent

D. 27 percent

E. 32 percent

30. Which stage of the household life cycle is made up of people between the ages of 35 and 64 who have never

married and those who are divorced and have no child-rearing responsibilities?

A. middle-aged single (or single II)

B. middle-aged childless

C. empty nest I

D. empty nest II

E. single III

06-13

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AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-02 Summarize the household life cycles various stages and marketing implications.

Topic: The Household Life Cycle

31. Bobbie is 47 years old, has never been married, and does not have any children of her own. She lives alone and

doesn’t like to cook because most recipes feed more than one person. She can only eat so many leftovers, and she

usually forgets about it if she freezes to eat at a later date. So she purchases frozen dinners and canned food that

come in single servings. To which stage of the household life cycle does Bobbie belong?

A. middle-aged single (or single II)

B. middle-aged empty nest

C. empty nest I

D. empty nest II

E. single III

32. Which of the following is not a description of the household life cycle stage known as “Empty Nest I: Middle-

Aged with No Children”?

A. married couples who have never had children

B. second marriages in which children from a first marriage are not living with the parent

C. married couples whose children have left home

D. married couples who have adopted children who are still living at home

E. All of these are characteristics of this household life cycle stage.

33. Tony and Katie are in their 50s, and both have careers that keep them very busy. However, their children are

grown, so they have more free time and money than they used to have. Which type of product or service are they

likely to spend less money on than they have in the past?

A. food at home

B. expensive vacations

C. meals out

D. house-cleaning

E. luxury cars

34. The trend toward later marriage and children has resulted in which of the following?

A. Over 80 percent of all married couples with children under 18 now fall into the middle age HLC categories of

delayed full nest I and full nest II.

B. Now, 75 percent of all married couples with children under 18 fall into the middle age HLC categories of delayed

full nest I and full nest II.

C. Now, the empty nest I HLC category does not begin until married couples are over 64 years old.

D. The stage of the HLC labeled empty nest I no longer exists.

E. Now, 75 percent of all married couples do not experience the empty nest II stage of the HLC.

35. What is a major difference between delayed full nest I and younger new parents?

A. the number of children

B. income

C. education

D. commitment

E. years married

36. Sheila and Jim are both professionals in their late 30s and have two children under the age of five. Which stage

of the household life cycle are they in?

A. young married

B. full nest I

C. full nest II

D. delayed full nest I

E. laggards

37. What is a major difference between the full nest II and delayed full nest I stages of the household life cycle?

A. income

B. age of the parents

C. age of the children

D. number of children

E. years married

06-16

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-02 Summarize the household life cycles various stages and marketing implications.

Topic: The Household Life Cycle

38. Teresa and John are both in their 40s and have two children living at home. Their daughter, Erin, is 14 years old,

and their son, Stephen, is 11 years old. To which stage of the household life cycle do they belong?

A. young married

B. full nest I

C. full nest II

D. delayed full nest I

E. laggards

39. Teri and Ed are in their 40s, are childless, and were married for 15 years but are now divorced. However, Teri

has always wanted children, so she adopted a daughter, who is now two years old. To which stage of the household

life cycle do Teri and her daughter belong?

A. single parent I

B. divorced parent I

C. single parent II

D. full nest I

E. delayed full nest I

40. Consumers in which stage of the household life cycle are over 64 years of age, are either fully or partially

retired, are healthy, active, and often financially well-off, and are a big market for RVs, cruises, and second homes?

A. single I

B. single II

C. empty nest I

D. empty nest II

E. delayed empty nest

41. Ray is retired, and he and his wife are both in their late 60s. They are healthy, active, and financially well-off.

They purchased an RV and plan to travel to all of the continental United States. Which stage of the household life

cycle describes them?

A. childless

B. jobless

C. retired

D. empty nest I

E. empty nest II

42. Consumers who are single due to the death of a spouse are labeled

A. “single by death”.

B. “single by choice”.

C. “single by circumstance”.

D. “single again”.

E. “unwillingly single”.

06-18

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-02 Summarize the household life cycles various stages and marketing implications.

Topic: The Household Life Cycle

43. Barbara is 72 years old and has been a widow for almost three years. She would be labeled

A. “single by death”.

B. “single by choice”.

C. “single by circumstance”.

D. “single again”.

E. “unwillingly single”.

44. Research suggests that older singles that are single by circumstance (i.e., death of a spouse) will

A. be less innovative.

B. be more risk averse.

C. be more price sensitive.

D. engage in coping behaviors such as spending more time watching television.

E. All of these choices are correct.

45. The vertical axis in the HLC/occupational category matrix represents __________, which determines the

problems the household will likely encounter.

A. a set of occupational categories

B. the number of children in the household

C. the household income

D. the stage in the household life cycle

E. current economic conditions

46. The horizontal axis in the HLC/occupational category matrix represents __________, which provides a range of

acceptable solutions.

A. a set of occupational categories

B. the number of children in the household

C. the household income

D. stage in the household life cycle

E. current economic conditions

47. The consumer insight on remodeling discusses mechanisms underlying household lifecycle changes. The

mechanism relating to balancing competing commitments on how a given space is used is

A. prioritizing.

B. embodying.

C. adapting.

D. socialization.

E. mediation.

06-20

of McGraw-Hill Education.

AACSB: Analytical Thinking

Accessibility: Keyboard Navigation

Blooms: Remember

Difficulty: Moderate

Gradable: automatic

Learning Objective: 06-02 Summarize the household life cycles various stages and marketing implications.

Topic: The Household Life Cycle

48. The consumer insight on remodeling discusses mechanisms underlying household lifecycle changes. The

mechanism relating to awareness of need to modify the physical arrangement of their homes is

A. prioritizing.

B. embodying.

C. adapting.

D. socialization.

E. mediation.

49. The consumer insight on remodeling discusses mechanisms underlying household lifecycle changes. The

mechanism relating to physical needs now or in future relating to how space is used is

A. prioritizing.

B. embodying.

C. adapting.

D. socialization.

E. mediation.