49. Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine
hygiene products) and the situation?
A. embarrassment
B. shame
C. fear
D. anger
E. disappointment
50. Clara is shopping with her friend, Jane, when they both went into a drug store. Clara needed to buy medication
for hemorrhoids, but she was reluctant to do so in front of Jane. Which emotion was Clara probably experiencing in
this situation?
A. embarrassment
B. shame
C. fear
D. anger
E. disappointment
51. Which situational characteristic deals with the effect of time on consumer behavior?
A. physical surroundings
B. social surroundings
C. temporal perspective
D. task definition
E. antecedent states
13-22
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 13-03 Summarize the five characteristics of situations and their influence on consumption.
Topic: Temporal Perspectives
52. One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the “offer” will
expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel
frequently, and admitted that this aspect of the situation does influence her decision to buy something. Which
characteristic of the situation is influencing Teresa and others’ behavior?
A. physical surroundings
B. social surroundings
C. temporal perspective
D. task definition
E. antecedent states
53. Online shopping provides which important time-related dimension?
A. It has the potential to reduce the amount of time required to make a specific purchase.
B. It provides the consumer with almost total control over when the purchase is made.
C. It eliminates the uneasiness of crowding experienced in many retail outlets.
D. It has the potential to reduce the amount of time required to make a specific purchase and it provides the
consumer with almost total control over when the purchase is made.
E. It has the potential to reduce the amount of time required to make a specific purchase, it provides the consumer
with almost total control over when the purchase is made, and it eliminates the uneasiness of crowding experienced
in many retail outlets.
54. The reason the consumption activity is occurring is the situation characteristic of
A. physical surroundings.
B. social surroundings.
C. temporal perspective.
D. task definition.
E. antecedent states.
55. Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her
behavior?
A. physical surroundings
B. social surroundings
C. temporal perspective
D. task definition
E. antecedent states
56. Which of the following is a reason consumers give gifts?
A. social expectations
B. ritualized consumption experiences
C. to elicit return favors
D. as an expression of love and caring
E. All of these choices are correct.
13-24
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Gradable: automatic
Learning Objective: 13-03 Summarize the five characteristics of situations and their influence on consumption.
Topic: Task Definition
57. James is giving his cousin, Conor, a new video game for his birthday. Which of the following is the most likely
reason James is giving this gift?
A. he is required to do so
B. it is a ritualized consumption experience
C. to elicit return favors
D. as a return favor
E. because he hopes the receiver will share the gift
58. John is a salesman and gave one of his customers an expensive watch. Which of the following is the most likely
reason John gave this gift?
A. social expectations
B. it is a ritualized consumption experience
C. to elicit a return favor
D. it is a business requirement
E. as an expression of loving and caring
59. One study found that wedding gifts tend to be __________ while birthday gifts tend to be__________.
A. expensive; inexpensive
B. inexpensive; expensive
C. fun; utilitarian
D. utilitarian; fun
E. large; small
60. Rachel is going to the mall to purchase a wedding gift for a coworker. Based on research, which type of product
is she likely to buy?
A. expensive
B. inexpensive
C. expressive
D. utilitarian
E. hedonic
61. Which of the following is a way that gifts communicate symbolic meaning?
A. In many cases price can be known and can be interpreted as a measure of the esteem the giver has for the
receiver.
B. The image and functionality of the gift implies the giver’s impression of the image and personality of the receiver.
C. It reflects on the image and thoughtfulness of the giver.
D. It can signify the type of relationship the giver has or desires with the receiver.
E. All of these choices are correct.
13-26
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Gradable: automatic
Learning Objective: 13-03 Summarize the five characteristics of situations and their influence on consumption.
Topic: Task Definition
62. A person who shops at a nicer store than normal because he or she is buying a gift is influenced by the
__________ characteristic of the situation.
A. physical surroundings
B. antecedent state
C. task definition
D. temporal perspective
E. None of these choices are correct.
63. Features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are
called
A. personality.
B. antecedent states.
C. context effects.
D. task definition.
E. self-concept.
64. Transient feeling states that are generally not tied to a specific event or object are known as
A. noncontextual effects.
B. traits.
C. temporal effects.
D. social surroundings.
E. moods.
65. Which of the following are antecedent states?
A. colors, aromas, music, and crowding
B. normal and expanded usage
C. utilitarian and hedonic
D. moods and momentary conditions
E. internal and external influences
66. A market research study asked consumers to rate themselves with respect to several adjectives, such as happy,
cheerful, peaceful, sad, blue, and depressed. What is this research trying to assess?
A. noncontextual effects
B. traits
C. temporal effects
D. social surroundings
E. mood
13-28
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 13-03 Summarize the five characteristics of situations and their influence on consumption.
Topic: Antecedent States
67. Which of the following statements is true regarding moods?
A. Moods are relatively stable states that are tied to a specific event or object.
B. Moods affect the consumption process, but they are not affected by the consumption process.
C. Positive moods have not been shown to affect shopping behavior.
D. Consumers do not actively try to manage their mood states.
E. Ad and brand attitudes are often influenced in a mood-congruent manner.
68. Which of the following reflects temporary states of being rather than temporary states of mind?
A. moods
B. momentary conditions
C. task definition
D. personality traits
E. self-concept
69. Clark and his family normally live paycheck to paycheck. However, this month, they found themselves with a
little extra money, so they decided to go out to a nice restaurant and to a movie. This is an example of the antecedent
state of
A. positive mood.
B. good luck.
C. momentary conditions.
D. optimism.
E. hedonism.
70. Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to
manage his
A. personality traits.
B. momentary condition.
C. mood.
D. self-concept.
E. daily ritual.
71. What do Hispanic girls celebrate when they are 15 years old?
A. ritual situation
B. bat mitzvah
C. quinceañera
D. Cinco de Mayo
E. ritual situation and Cinco de Mayo
13-30
Copyright © 2019 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw-Hill Education.
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Hard
Gradable: automatic
Learning Objective: 13-04 Discuss ritual situations and their importance to consumers and marketers.
Topic: Ritual Situations
72. Magdalena and her family live in a Honduran neighborhood of Queens, New York. She is looking forward to the
extravagant Egyptian-themed party her parents are giving her for her upcoming 15th birthday where she will be
carried in on a platform by six of her classmates. This party will celebrate Magdalena’s
A. bar mitzvah.
B. bat mitzvah.
C. Cinco de Mayo.
D. quinceañera.
E. confirmation.
73. A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that
have symbolic meaning is referred to as a
A. ritual situation.
B. momentary condition.
C. prescriptive.
D. schema.
E. holiday.
74. Every year around the 4th of July, families get together and celebrate a family reunion as well as Independence
Day. The Normans, one such family, does this every year, and the party is pretty much the same every year. A
cookout is held at one family member’s home, and games for the children are played, such as a three-legged race and
an egg toss competition. The family that wins the overall competition gets to take home a hideous, but meaningful
trophy for that year. This is an example of a
A. ritual situation.
B. momentary condition.
C. prescriptive.
D. schema.
E. social schema.
75. Giving out candy to children on Halloween, giving chocolate and roses to sweethearts on Valentine’s Day, and
wearing green and drinking green beer on St. Patrick’s Day are all examples of
A. ritual situations.
B. momentary conditions.
C. prescriptives.
D. schemas.
E. social surroundings.