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978-1259712357 Case Part 1
Instructor’s Notes on Text Cases PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE: Click on a title below to go directly to that case CHAPTER CASE 1 2 3 4 5 6 7 8 9 10 11 12 13 […]
978-1259712357 Case Part 2
Instructor’s Notes on Text Cases Q1. What would you describe as the societal by-products of U.S. home building, especially in urban areas? A1. Students should first identify the economic, social, and environmental impacts that the SSCo system seeks to capture […]
978-1259712357 Case Part 3
Instructor’s Notes on Text Cases $225 million; 1988 in Seoul—NBC paid $300 million; 1992 in Barcelona—NBC paid $401 million; 1996 through 2008—NBC will pay $3.6 billion; 2010—NBC will pay $820 million; 2012 in London—NBC will paid $1.18 billion for its […]
978-1259712357 Case Part 4
Instructor’s Notes on Text Cases INTC-61 Any woman contemplating using the new product was warned that tampons could rupture a virgin’s hymen. From church pulpits, clerics denounced tampons as an evil invention associated with abortion, masturbation and defloration. But most […]
978-1259712357 Case Part 5
Instructor’s Notes on Text Cases INTC-81 CORCOVADO HOSPTIAL CHIEF FINANCIAL OFFICER (B) You will be playing the role of the Chief Financial Officer for Corcovado Hospital, a large private hospital located in Rio de Janeiro, Brazil. You are working with […]
978-1259712357 Case Part 6
Instructor’s Notes on Text Cases INTC-93 World Health Organization estimates of HIV/AIDS prevalence (2017) Country % adult number USA 0.6 1.1 million Brazil 0.6 0.86 million India 0.2 2.1 million S. Africa 18.8 7.2 million INTC-94 Case 4-6 Making Social […]
978-1259712357 Chapter 10
Chapter 10 – Europe, Africa, and the Middle East 10-1 Chapter 10 – Europe, Africa, and the Middle East Teaching Objectives The two most important trends in international marketing today are the emerging markets discussed in Chapter 9 and the […]
978-1259712357 Chapter 11
Chapter 11 – The Asia Pacific Region 11-1 Chapter 11 – The Asia Pacific Region Teaching Objectives Because more than half the people on the planet live in this region it deserves a chapter focused on its characteristics. The Asia […]
978-1259712357 Chapter 12
Chapter 12 – Global Marketing Management 12-1 Chapter 12 – Global Marketing Management: Planning and Organization Teaching Objectives An issue facing many multinationals today is how to compete in an increasingly competitive global market. Whether a small company or one […]
978-1259712357 Chapter 13
Chapter 13 – Products and Services for Consumers 13-1 Chapter 13 – Products and Services for Consumers Teaching Objectives Products and services, the first part of the marketing mix to be discussed, is covered here with consumer products and services, […]
978-1259712357 Chapter 14
Chapter 14 – Products and Services for Businesses 14-1 © 2020 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, […]
978-1259712357 Chapter 15
Chapter 15 – International Marketing Channels 15-1 Chapter 15 – International Marketing Channels Teaching Objectives In some markets the distribution system may be the single biggest impediment to successful marketing. An inadequate distribution system may make the cost of reaching […]
978-1259712357 Chapter 16
Chapter 16 – Integrated Marketing Communications and International Advertising 16-1 Chapter 16 — Integrated Marketing Communications and International Advertising Teaching Objectives The debate on the merits of standardization compared to modification of international advertising has always seemed to be a […]
978-1259712357 Chapter 17
Chapter 17 – Personal Selling and Sales Management 17-1 Chapter 17 – Personal Selling and Sales Management Teaching Objectives The problems of managing marketing and sales personnel in global markets is the focus of this chapter. The unique qualities of […]
978-1259712357 Chapter 18
Chapter 18 – Pricing for International Markets 18-1 Chapter 18 – Pricing for International Markets Teaching Objectives Basic pricing policy questions that arise from the special cost, market, and competitive factors in foreign markets are the focus of this chapter. […]
978-1259712357 Chapter 19
Chapter 19 – Negotiating with International Customers, Partners, and Regulators 19-1 Chapter 19 – Negotiating with International Customers, Partners, and Regulators Teaching Objectives The main thrust of this last chapter is the recognition that all international marketing strategies and plans […]
978-1259712357 Chapter 2
Chapter 02 – The Dynamic Environment of International Trade 2-1 Chapter 2 — The Dynamic Environment of International Trade Teaching Objectives This chapter has a short history of international trade. Included is a history of GATT and the role of […]
978-1259712357 Chapter 3
Chapter 03 – History and Geography–The Foundations of Culture Chapter 3 – History and Geography–The Foundations of Culture Teaching Objectives Understanding the geography and history of a country can help a marketer have a better appreciation for many of the […]
978-1259712357 Chapter 4
Chapter 04 – Cultural Dynamics in Assessing Global Markets 4-1 Chapter 4 – Cultural Dynamics in Assessing Global Markets Teaching Objectives Culture in this text is defined in an anthropological sense in that culture refers to the entire social heritage […]
978-1259712357 Chapter 5
Chapter 05 – Culture, Management Style, and Business Systems Chapter 5 – Culture, Management Style, and Business Systems Teaching Objective Business customs within a country are an extension of the country’s culture. There are many similarities in how business is […]
978-1259712357 Chapter 6
Chapter 06 – The Political Environment: A Critical Concern 6-1 Chapter 6 – The Political Environment: A Critical Concern Teaching Objectives All the cultural elements are important in international marketing, but the political element is by far the most pervasive […]
978-1259712357 Chapter 7
Chapter 07 – The International Legal Environment: Playing by the Rules 7-1 Chapter 7 – The International Legal Environment: Playing by the Rules Teaching Objectives This chapter deals with two broad issues involving the legal environment. The first issue is […]
978-1259712357 Chapter 8
Chapter 08 – Developing a Global Vision through Marketing Research 8-1 Chapter 8 – Developing a Global Vision through Marketing Research Teaching Objectives The availability and accuracy of secondary data and the challenge of collecting primary data are the main […]
978-1259712357 Chapter 9
Chapter 09 – Economic Development and the Americas 9-1 Chapter 9 – Economic Development and the Americas Teaching Objectives This is the first of three chapters that include discussions of key topics – economic development, economic integration, and burgeoning economic […]
978-1259712357 Supplement Teaching Aids Part 1
Part I – Supplemental Teaching Aids STA-1 PART I SUPPLEMENTAL TEACHING AIDS Contents Part A. Useful Internet Links …………………………………………………………………………………1 B. Course Organization Plans…………………………………………………………………………..4 C. Sample Syllabus for a 15-Week Semester Meeting Two Days per Week…………………………..5 D. Classroom Projects…………………………………………………………………………………..7 E. Student […]
978-1259712357 Supplement Teaching Aids Part 2
Part I – Supplemental Teaching Aids STA-18 Exhibit 2 EVALUATION OF DEBATES DEBATE TOPIC: _______________________________________ POSITION:____________________________________ OVERALL GRADE (1-100):___________________________ Please grade the debaters for this position on a scale of 50 (F) to 100 (A+) for each of the characteristics […]
978-1259712357 Test Bank Chapter 1 Part 1
International Marketing, 18e (Cateora) Chapter 1 The Scope and Challenge of International Marketing 1) Today, becoming international is a luxury only some companies can afford. Answer: FALSE Explanation: For a growing number of companies, being international is no longer a […]
978-1259712357 Test Bank Chapter 1 Part 2
50) Angelica Wu is preparing a marketing plan for her company for the upcoming year’s business activities. She knows that she should begin her plan by examining the variables she has some control over. These controllable variables would include price, […]
978-1259712357 Test Bank Chapter 1 Part 3
74) Natasha’s company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which stage best characterizes the stage of international marketing involvement for Natasha’s company? A) […]
978-1259712357 Test Bank Chapter 10 Part 1
International Marketing, 18e (Cateora) Chapter 10 Europe, Africa, and the Middle East 1) Multinational market regions are those groups of countries that seek mutual economic benefit from reducing interregional trade and tariff barriers. Answer: TRUE Explanation: Multinational market regions are […]
978-1259712357 Test Bank Chapter 10 Part 2
50) Which level of economic integration has no restrictions on internal trade and free flow of capital among member nations and lacks only political unity to become a political union? A) common market B) free trade area C) regional cooperation […]
978-1259712357 Test Bank Chapter 10 Part 3
82) Why is Estonia’s economic growth since independence from the Soviet Union outpacing the other Baltic nations? A) It took up the ruble. B) It nationalized all companies and land. C) The state helped all its struggling banks. D) It […]
978-1259712357 Test Bank Chapter 11 Part 1
International Marketing, 18e (Cateora) Chapter 11 The Asia Pacific Region 1) The term “The Greater China” refers to the information technology (IT) corridor in north China. Answer: FALSE Explanation: The term “The Greater China” refers to both the People’s Republic […]
978-1259712357 Test Bank Chapter 11 Part 2
51) Which Asian country was the first to move from a status of developing country to a newly industrialized country? A) Japan B) Hong Kong C) South Korea D) Singapore E) Taiwan Answer: A Explanation: The “Four Asian Tigers,” Hong […]
978-1259712357 Test Bank Chapter 11 Part 3
81) The ________ region in China is the political and R&D center of China. The 75-mile corridor in this region hosts some 5,000 Chinese high-tech companies, and more than 1,000 international IT companies. A) The coastal Dalian city B) The […]
978-1259712357 Test Bank Chapter 12 Part 1
International Marketing, 18e (Cateora) Chapter 12 Global Marketing Management: Planning and Organization 1) In the 1970s, the market segmentation argument in global marketing was framed as “global integration versus local responsiveness.” Answer: FALSE Explanation: In the 1970s, the market segmentation […]
978-1259712357 Test Bank Chapter 12 Part 2
50) Which aspect of international marketing is analyzed in the first phase of the international planning process? A) country’s market potential B) product adaptation C) advertising D) situation analysis E) budget Answer: A Explanation: A critical first step in the […]
978-1259712357 Test Bank Chapter 12 Part 3
76) Kwan wants to open a new business in his own country, Singapore. He has decided on a form of licensing that will provide him with a standard package of products, systems, and management services in order to sell fast […]
978-1259712357 Test Bank Chapter 13 Part 1
International Marketing, 18e (Cateora) Chapter 13 Products and Services for Consumers 1) Global competition has put more power in the hands of the seller. Answer: FALSE Explanation: Global competition has shifted the power in the marketplace from a sellers’ to […]
978-1259712357 Test Bank Chapter 13 Part 2
51) What is one of the extraneous variables that affects the rate of diffusion of an object? A) the absolute marginal value of the innovation relative to the old B) the actual attributes of the innovation C) the climatic conditions […]
978-1259712357 Test Bank Chapter 13 Part 3
75) Because a service is individually produced and is virtually unique, the service is said to have A) liquidity. B) coherence. C) inseparability. D) heterogeneity. E) tangibility. Answer: D Explanation: Services are distinguished by four unique characteristics—intangibility, inseparability, heterogeneity, and […]
978-1259712357 Test Bank Chapter 14 Part 1
International Marketing, 18e (Cateora) Chapter 14 Products and Services for Businesses 1) For firms producing products and services for industrial markets, the chief reason for venturing abroad is the prospect of high profits with no risk. Answer: FALSE Explanation: Demand […]
978-1259712357 Test Bank Chapter 14 Part 2
51) If a country is in Stage 5 (the age of mass consumption) of Rostow’s five-stage model of economic development, it purchases most of its highest-technology products and services from ________ suppliers. A) Stage 4 B) Stage 3 C) Stage […]
978-1259712357 Test Bank Chapter 14 Part 3
77) For most consumer services firms, the mode of entry into a foreign market is licensing, franchising, strategic alliances, or direct. This is usually done because A) services are highly differentiated. B) services produced cannot be added to inventory. C) […]
978-1259712357 Test Bank Chapter 15 Part 1
International Marketing, 18e (Cateora) Chapter 15 International Marketing Channels 1) The distribution process includes promotion of goods and services by sellers and resellers. Answer: FALSE Explanation: The distribution process includes the physical handling and distribution of goods, the passage of […]
978-1259712357 Test Bank Chapter 15 Part 2
49) Home-country middlemen are also known as ________ middlemen, and are located in the producing firm’s country. A) area B) local C) merchant D) domestic E) regional Answer: D Explanation: Home-country middlemen are also known as domestic middlemen. They are […]
978-1259712357 Test Bank Chapter 15 Part 3
77) Which action should be taken when beginning the search for prospective middlemen? A) short-listing the middlemen B) studying the target market C) evaluating the available financial resources D) designing the sales force required E) understanding the mission of the […]
978-1259712357 Test Bank Chapter 16 Part 1
International Marketing, 18e (Cateora) Chapter 16 Integrated Marketing Communications and International Advertising 1) For most companies, trade shows and direct selling are the major components in the marketing communications mix. Answer: FALSE Explanation: For most companies, advertising and personal selling […]
978-1259712357 Test Bank Chapter 16 Part 2
49) During which step of the international communications process does the receiver of the message interpret symbolism transmitted from an information source? A) selecting a message B) encoding C) selecting a message channel D) decoding E) identifying the sources of […]
978-1259712357 Test Bank Chapter 16 Part 3
75) Direct mail is an unpopular medium in Chile because A) the literacy level in Chile is extremely low. B) customers must pay for every item delivered by the letter carrier. C) it uses paper; hence, it is considered a […]
978-1259712357 Test Bank Chapter 17 Part 1
International Marketing, 18e (Cateora) Chapter 17 Personal Selling and Sales Management 1) The first step in managing a sales force is making a decision regarding its design. Answer: TRUE Explanation: The first step in managing a sales force is its […]
978-1259712357 Test Bank Chapter 17 Part 2
51) Horatio is a virtual expatriate based in the U.S., managing operations in France and Belgium for his company. What disadvantage of working as a virtual expatriate is Horatio likely to experience? A) He may find it difficult to build […]
978-1259712357 Test Bank Chapter 17 Part 3
77) What is actively involved in setting rules about compensation companywide in Europe? A) pension committees B) work councils C) external labor unions D) the European Union E) the World Trade Organization Answer: B Explanation: In Europe, work councils (that […]
978-1259712357 Test Bank Chapter 18 Part 1
International Marketing, 18e (Cateora) Chapter 18 Pricing for International Markets 1) Setting the right price for a product can be the key to success or failure in international markets. Answer: TRUE Explanation: Setting the right price for a product or […]
978-1259712357 Test Bank Chapter 18 Part 2
51) ________ duties are levied as a percentage of the value of the goods imported. A) Specific B) Protective C) Prohibitive D) Ad valorem E) Compound Answer: D Explanation: Ad valorem duties are levied as a percentage of the value […]
978-1259712357 Test Bank Chapter 18 Part 3
77) In general, the end goal of all ________ activities is to reduce the impact of price competition or eliminate it. A) reciprocal pricing B) administered pricing C) free trade D) export-oriented trade E) price skimming Answer: B Explanation: Administered […]
978-1259712357 Test Bank Chapter 19 Part 1
International Marketing, 18e (Cateora) Chapter 19 Inventive Negotiations with International Customers, Partners, and Regulators 1) In the age of the Internet and virtual conferencing, face-to-face negotiations are rare. Answer: FALSE Explanation: Face-to-face negotiations are an omnipresent activity in international commerce. […]
978-1259712357 Test Bank Chapter 19 Part 2
51) Which approach is usually adopted by Westerners when faced with a complex negotiation task? A) dividing the large task into a series of smaller tasks B) analyzing the task in a holistic manner with foreign and domestic experts C) […]
978-1259712357 Test Bank Chapter 19 Part 3
78) Which statement regarding the physical arrangements of an international negotiation setting is true? A) Russians prefer to talk to everyone separately, and once everyone agrees, to schedule inclusive meetings. B) Japanese tend toward a cumulative approach, meeting with one […]
978-1259712357 Test Bank Chapter 2 Part 1
International Marketing, 18e (Cateora) Chapter 2 The Dynamic Environment of International Trade 1) The Marshall Plan was developed by the United States as a method to assist Europe in rebuilding after World War II. Answer: TRUE Explanation: The United States […]
978-1259712357 Test Bank Chapter 2 Part 2
51) Which of the following falls on the plus side of the U.S. balance of payments? A) payments to the United States for insurance B) the costs of goods imported C) spending by American tourists overseas D) new overseas investments […]
978-1259712357 Test Bank Chapter 2 Part 3
81) What legislative decision was designed to primarily deal with trade deficits, protectionism, and the overall fairness of U.S. trading partners? A) the Neutrality Pact of 1941 B) the Omnibus Trade and Competitiveness Act of 1988 C) the League of […]
978-1259712357 Test Bank Chapter 3 Part 1
1 Copyright © 2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written onsent of McGraw-Hill Education. International Marketing, 18e (Cateora) Chapter 3 History and Geography: The Foundations Of Culture 1) A country’s history influences business […]
978-1259712357 Test Bank Chapter 3 Part 2
51) According to Manifest Destiny, who gave Americans the power to create a model society? A) Roosevelt B) the people C) God D) family E) big business Answer: C Explanation: Manifest Destiny, in its broadest interpretation, meant that Americans were […]
978-1259712357 Test Bank Chapter 3 Part 3
77) Which source of energy is used most in America? A) wind B) solar C) coal D) oil and gas E) wood Answer: D Explanation: Americans’ huge appetite for oil and gas is being fueled by the new domestic availability […]
978-1259712357 Test Bank Chapter 4 Part 1
International Marketing, 18e (Cateora) Chapter 4 Cultural Dynamics in Assessing Global Markets 1) Most markets are static and typically don’t change. Answer: FALSE Explanation: Markets constantly change; they are not static but evolve, expand, and contract in response to marketing […]
978-1259712357 Test Bank Chapter 4 Part 2
51) ________ in India is a social institution that influences the roles and status positions found within Indian society. A) A country club B) The Ku Klux Klan C) The Taj Mahal D) A single-person household E) The caste system […]
978-1259712357 Test Bank Chapter 4 Part 3
79) Selena works for a U.S.-based manufacturing company that wants to build a plant in Indonesia. Selena is concerned about the language barriers because she knows more than 300 languages are spoken throughout Indonesia. What is Selena’s main concern? A) […]
978-1259712357 Test Bank Chapter 5 Part 1
International Marketing, 18e (Cateora) Chapter 5 Culture, Management Style, and Business Systems 1) Adaptation requires business executives to forsake their ways and change to local customs. Answer: FALSE Explanation: Adaptation does not require business executives to forsake their ways and […]
978-1259712357 Test Bank Chapter 5 Part 2
51) A characteristic of committee decision making is that A) it is only found in small businesses. B) the committees always operate on a decentralized basis. C) it is based on rank and hierarchy. D) it is rarely employed in […]
978-1259712357 Test Bank Chapter 5 Part 3
77) Marcus is the director of a small company in Boston. He is trying to obtain parts from a manufacturer in Taiwan but that company is unwilling to send them because of government regulations limiting exports on small orders. Marcus […]
978-1259712357 Test Bank Chapter 6 Part 1
International Marketing, 18e (Cateora) Chapter 6 The Political Environment: A Critical Concern 1) Sovereignty is exclusive to the supreme powers exercised by a nation over its own members. Answer: FALSE Explanation: Sovereignty refers to both the powers exercised by a […]
978-1259712357 Test Bank Chapter 6 Part 2
51) The seizing of a company’s assets without payment is called A) confiscation. B) expropriation. C) domestication. D) exchange controls. E) local-content laws. Answer: A Explanation: Confiscation is the seizing of a company’s assets without payment. Expropriation is the seizure […]
978-1259712357 Test Bank Chapter 6 Part 3
77) Juliet is concerned with the potential for political harassment when her company enters a new international market. To reduce the risk of political harassment, she is most likely to consider using ________ to enter the market. A) externally produced […]
978-1259712357 Test Bank Chapter 7 Part 1
1 Copyright © 2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written onsent of McGraw-Hill Education. International Marketing, 18e (Cateora) Chapter 7 The International Legal Environment: Playing by the Rules 1) The form of law […]
978-1259712357 Test Bank Chapter 7 Part 2
51) What method accounts for the majority of resolutions in international commercial transaction disputes? A) criminal suits B) conciliation C) arbitration D) litigation E) coercion Answer: B Explanation: Most disputes that arise in commercial transactions are settled informally. Conciliation (also […]
978-1259712357 Test Bank Chapter 7 Part 3
77) Which act developed by the European Union erases many legal and trade differences that have existed for decades between the member nations? A) European Sanctity Act B) European Indemnification Act C) European Unification Act D) Single European Market Act […]
978-1259712357 Test Bank Chapter 8 Part 1
International Marketing, 18e (Cateora) Chapter 8 Developing a Global Vision through Marketing Research 1) In the context of problem definition in international marketing research, the environments within which the research tools are applied are often different in foreign markets. Answer: […]
978-1259712357 Test Bank Chapter 8 Part 2
49) What is one of the two basic types into which marketing research methods can be grouped? A) analytical research B) qualitative research C) descriptive research D) deductive research E) exploratory research Answer: B Explanation: Marketing research methods can be […]
978-1259712357 Test Bank Chapter 8 Part 3
79) The ________ method for estimating demand assumes that demand for a product develops in much the same way in all countries, as comparable economic development occurs in each country. A) reference class forecasting B) analogy C) morphing D) scenario […]
978-1259712357 Test Bank Chapter 9 Part 1
International Marketing, 18e (Cateora) Chapter 9 Economic Development and the Americas 1) Of the three kinds of distances that international marketers must traverse, time zones have the greatest influence on the success of their commercial efforts abroad. Answer: TRUE Explanation: […]
978-1259712357 Test Bank Chapter 9 Part 2
50) What is a characteristic impact of privatization of state-owned enterprises? A) It normally has a negative effect on economic growth. B) It blocks investment of capital in strategic areas. C) It often leads to new economic growth. D) It […]
978-1259712357 Test Bank Chapter 9 Part 3
76) What country is a member of the free trade agreement DR-CAFTA? A) Bahrain B) Bhutan C) Morocco D) Costa Rica E) Oman Answer: D Explanation: In August 2005, President George Bush signed into law a comprehensive free trade agreement […]