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978-0078029165 Test Bank Chapter 9 Part 2
Chapter 09 – Career Development © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted […]
978-0078029165 Test Bank Chapter 9 Part 1
Chapter 09 – Career Development Chapter 9 Career Development True/False Questions [QUESTION] 1. The internal focus of career refers to the actual series of job positions held by the individual, while the external focus refers to the way an individual […]
978-0078029165 Test Bank Chapter 8 Part 2
Chapter 08 – Training and Development 8-9 © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, […]
978-0078029165 Test Bank Chapter 8 Part 1
Chapter 08 – Training and Development Chapter 8 Training and Development True/False Questions [QUESTION] 1. Training refers to learning opportunities designed to help employees grow. Answer: False Page: 275 Level: Medium [QUESTION] 2. Development focuses on the immediate period to […]
978-0078029165 Test Bank Chapter 7 Part 2
Chapter 07 – Performance Management and Appraisal © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, […]
978-0078029165 Test Bank Chapter 7 Part 1
Chapter 07 – Performance Management and Appraisal Chapter 7 Performance Management and Appraisal True/False Questions [QUESTION] 1. Performance refers to the traits, personal characteristics, or competencies of the employee. Answer: False Page: 241 Level: Medium [QUESTION] 2. Appraisal cannot be […]
978-0078029165 Test Bank Chapter 6 Part 2
Chapter 06 – Personnel Selection [QUESTION] 40. Correlations from __________ show the direction and strength of the relationship between selection methods and successful performance on the job. A) 0 to 1.0 B) -1 to +1 C) -1 to 0 D) […]
978-0078029165 Test Bank Chapter 6 Part 1
Chapter 06 – Personnel Selection Chapter 6 Personnel Selection True/False Questions [QUESTION] 1. Personnel selection applies only for promotions. Answer: False Page: 186 Level: Easy [QUESTION] 2. The most important criterion for a selection method is reliability. Answer: False Page: […]
978-0078029165 Test Bank Chapter 5 Part 2
Chapter 05 – Human Resource Planning and Recruitment Level: Medium [QUESTION] 36. What three factors define the relevant labor market? A) Technology, population density, education B) Occupation, location, industry C) Union status, inflation, compensation strategy D) Occupation, population density, compensation […]
978-0078029165 Test Bank Chapter 5 Part 1
Chapter 05 – Human Resource Planning and Recruitment Chapter 5 Human Resource Planning and Recruitment True/False Questions [QUESTION] 1. Trend analysis, simple and multiple linear regression analysis are qualitative methods for forecasting labor demands. Answer: False Page: 142, Figure 5-2 […]
978-0078029165 Test Bank Chapter 4 Part 2
Chapter 04 – Work Analysis and Design [QUESTION] 34. Effective teams and flexible, cross-functional work is increasingly important to the success of organizations. This is causing companies in the U.S. to A) Abandon work analysis altogether and let employees direct […]
978-0078029165 Test Bank Chapter 4 Part 1
Chapter 04 – Work Analysis and Design Chapter 4 Work Analysis and Design True/False Questions [QUESTION] 1. Job specifications define the job in terms of its content and scope. Answer: False Page: 105 Level: Medium [QUESTION] 2. The critical incident […]
978-0078029165 Test Bank Chapter 3 Part 2
Chapter 03 – The Legal Environment of HRM: Equal Employment Opportunity [QUESTION] 41. EEOC stands for __________. A) Equal Employment Opportunity Commission B) Equal Employment Opportunity Community C) Equal Employment Opportunity Channel D) Equal Employment Opportunity Committee E) Equal Employment […]
978-0078029165 Test Bank Chapter 3 Part 1
Chapter 03 – The Legal Environment of HRM: Equal Employment Opportunity Chapter 3 The Legal Environment of HRM: Equal Employment Opportunity True/False Questions [QUESTION] 1. The four-fifths rule indicates that a selection rate (number selected/number considered) for a protected group […]
978-0078029165 Test Bank Chapter 2 Part 2
Chapter 02 – The Role of Globalization in HR Policy and Practice [QUESTION] 32. A company that exports, as a means to sell its products in foreign markets will A) Have a direct investment in a foreign market. B) Increase […]
978-0078029165 Test Bank Chapter 2 Part 1
Chapter 02 – The Role of Globalization in HR Policy and Practice Chapter 2 The Role of Globalization in HR Policy and Practice True/False Questions [QUESTION] 1. Third parties that specialize in facilitating importing and exporting are called intermediaries. Answer: […]
978-0078029165 Test Bank Chapter 14 Part 2
Chapter 14 – Employee Health and Safety [QUESTION] 37. __________ is defined as “a situation where job-related factors affect a worker’s psychological and/or physiological condition such that the person deviates from normal functioning.” A) Work sickness B) Job stress C) […]
978-0078029165 Test Bank Chapter 14 Part 1
Chapter 14 – Employee Health and Safety Chapter 14 Employee Health and Safety True/False Questions [QUESTION] 1. OSHA’s has workplace standards for most potential hazards, with the exception of noise levels in the work place. Answer: False Page: 505 Level: […]
978-0078029165 Test Bank Chapter 13 Part 2
Chapter 13 – Labor Relations and Collective Bargaining [QUESTION] 40. In signing a binding arbitration policy, an employee: A) can still file charges in federal courts. B) can veto the decision of the arbitrator. C) has to submit his/her complaint […]
978-0078029165 Test Bank Chapter 13 Part 1
Chapter 13 – Labor Relations and Collective Bargaining Chapter 13 Labor Relations and Collective Bargaining True/False Questions [QUESTION] 1. A desire to have more influence in effecting change in the work environment is one of the general reasons why workers […]
978-0078029165 Test Bank Chapter 12 Part 2
Chapter 12 – Managing the Employment Relationship [QUESTION] 39. The exception of an employment-at-will doctrine that includes whistle-blowing is: A) Implied contract. B) Covenant of good faith and fair dealing C) Fair Ethics Act D) Collective bargaining agreement E) Public […]
978-0078029165 Test Bank Chapter 12 Part 1
Chapter 12 – Managing the Employment Relationship Chapter 12 Managing the Employment Relationship True/False Questions [QUESTION] 1. Distributive justice results from a perception of fair rules, laws, or policies that allocate valued rewards and punishments. Answer: False Page: 431 Level: […]
978-0078029165 Test Bank Chapter 11 Part 2
Chapter 11 – Rewarding Performance [QUESTION] 40. All of the following statements are true regarding profit sharing plans EXCEPT: A) they are often used as a means of reducing turnover. B) they have been criticized as being remote and unrelated […]
978-0078029165 Test Bank Chapter 11 Part 1
Chapter 11 – Rewarding Performance Chapter 11 Rewarding Performance True/False Questions [QUESTION] 1. An important determinant of effective PFP is the incentive being valued relative to other rewards. Answer: True Page: 402, Figure 11-2 Level: Easy [QUESTION] 2. One reason […]
978-0078029165 Test Bank Chapter 10 Part 2
Chapter 10 – Compensation: Base Pay and Fringe Benefits [QUESTION] 41. In order to qualify for the executive employee exemption, the employee must be compensated on a salary basis at a rate not less than __________ per week. A) $454 […]
978-0078029165 Test Bank Chapter 10 Part 1
Chapter 10 – Compensation: Base Pay and Fringe Benefits Chapter 10 Compensation: Base Pay and Fringe Benefits True/False Questions [QUESTION] 1. The term pay refers to all forms of financial returns and tangible benefits that employees receive as part of […]
978-0078029165 Test Bank Chapter 1 Part 2
Chapter 01 – Strategic Human Resource Management in a Changing Environment [QUESTION] 35. The Valley National Bank exercise demonstrated that A) An employee’s length of service should not be considered when making employment decisions. B) Issues such as discrimination suits […]
978-0078029165 Test Bank Chapter 1 Part 1
Chapter 01 – Strategic Human Resource Management in a Changing Environment Chapter 1 Strategic Human Resource Management in a Changing Environment True/False Questions [QUESTION] 1. The two major principles that describe the competitive advantage that a business has are perceived […]
978-0078028915 Test Bank Chapter 9 Part 3
Chapter 09 – Creative Execution: Art and Copy 79. (p. 239) GE uses “Imagination at Work” as its slogan. La-Z-Boy Incorporated uses the slogan “Comfort. It’s what we do.” Why do these international companies find it necessary to use slogans? […]
978-0078028915 Test Bank Chapter 9 Part 2
Chapter 09 – Creative Execution: Art and Copy 55. (p. 226) Traditional mechanicals are: A. type and line art pasted in place on a piece of white art board, called paste-ups. B. more correctly called still-life. C. less expensive to […]
978-0078028915 Test Bank Chapter 9 Part 1
Chapter 09 – Creative Execution: Art and Copy Chapter 09 Creative Execution: Art and Copy True / False Questions 1. (p. 223) Once the best ad design is chosen, the layout serves as a blueprint. TRUE Once the best design […]
978-0078028915 Test Bank Chapter 8 Part 3
Chapter 08 – Creating Ads: Strategy and Process 79. (p. 211) The creatives that are in the role of the _____ are most likely to benefit from brainstorming. A. Intuitives B. Creators C. Mediators D. Explorers E. Collaborators As explorers, […]
978-0078028915 Test Bank Chapter 8 Part 2
Chapter 08 – Creating Ads: Strategy and Process 55. (p. 203) Another name for a creative strategy is a: A. copy platform. B. benefit strategy. C. creative action plan. D. communication strategy. E. support statement. The creative strategy may be […]
978-0078028915 Test Bank Chapter 8 Part 1
Chapter 08 – Creating Ads: Strategy and Process Chapter 08 Creating Ads: Strategy and Process 1. (p. 200) In advertising, the decoding of messages is the responsibility of the creative team. FALSE In advertising, the encoding of messages—the conversion of […]
978-0078028915 Test Bank Chapter 7 Part 3
Chapter 07 – Marketing, Advertising and IMC Planning 76. (p. 181) _____ is the ratio of perceived benefits to the price of the product in a consumer study. A. Net worth B. Contribution margin C. ROI D. Retained earning E. […]
978-0078028915 Test Bank Chapter 7 Part 2
Chapter 07 – Marketing, Advertising and IMC Planning 51. (p. 175) Baxter International Inc, which maintains manufacturing facilities around the world is the world’s largest manufacturer of IV solutions in flexible containers. A(n) _____ would reveal to Baxter, changes in […]
978-0078028915 Test Bank Chapter 7 Part 1
Chapter 07 – Marketing, Advertising and IMC Planning Chapter 07 Marketing, Advertising and IMC Planning 1. (p. 175) By definition, marketing plans should be short and specific. FALSE Depending on its scope, the plan may be long and complex or, […]
978-0078028915 Test Bank Chapter 6 Part 3
Chapter 06 – Account Planning and Research 76. (p. 162) Before Kraft introduced Philadelphia Single Size Cream Cheese Spreads, it test marketed them in California markets to see if the amount of the serving was acceptable and to determine the […]
978-0078028915 Test Bank Chapter 6 Part 2
Chapter 06 – Account Planning and Research 49. (p. 156) To increase the likelihood of preparing the most effective advertising messages, companies use: A. pretesting. B. inquiry tests. C. attitude tests. D. post-testing. E. unaided recall. To increase the likelihood […]
978-0078028915 Test Bank Chapter 6 Part 1
Chapter 06 – Account Planning and Research Chapter 06 Account Planning and Research True / False Questions 1. (p. 152) Advertising research uncovers the information needed to make advertising decisions. TRUE While marketing research provides the information necessary to make […]
978-0078028915 Test Bank Chapter 5 Part 3
Chapter 05 – Communication and Consumer Behavior 76. (p. 135) Advertisers have three habit-related goals. Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement? A. For every ten cups of coffee you […]
978-0078028915 Test Bank Chapter 5 Part 2
Chapter 05 – Communication and Consumer Behavior 51. (p. 127) _____ is the mental and emotional processes and the physical activities of people who purchase and use goods to satisfy particular needs and wants. A. Consumer behavior B. Stimulus-response C. […]
978-0078028915 Test Bank Chapter 5 Part 1
Chapter 05 – Communication and Consumer Behavior Chapter 05 Communication and Consumer Behavior 1. (p. 125) The source for the ad for the Nissan Maxima in Fortune magazine is the copywriter and the art director that created the ad. FALSE […]
978-0078028915 Test Bank Chapter 4 Part 3
Chapter 04 – Segmentation, Targeting, and the Marketing Mix 75. (p. 109-110) Before starting Pedigree Pajamas, the owner of the company realized that he was treating his dog as if it were a child and that a lot of his […]
978-0078028915 Test Bank Chapter 4 Part 2
Chapter 04 – Segmentation, Targeting, and the Marketing Mix 49. (p. 97) Many people give fine chocolates as Christmas presents to friends and co-workers. The only time of year you will see Ferro Rocher chocolates advertised is during November and […]
978-0078028915 Test Bank Chapter 4 Part 1
Chapter 04 – Segmentation, Targeting, and the Marketing Mix Chapter 04 Segmentation, Targeting, and the Marketing Mix True / False Questions 1. (p. 92) One of the primary roles of advertising is to communicate product utility. TRUE Utility is the […]
978-0078028915 Test Bank Chapter 3 Part 3
Chapter 03 – The Business of Advertising 75. (p. 72) DDB Needham, one of the world’s largest ad agencies, formed a company with director Spike Lee called Spike DDB. The purpose of the new company is to develop ways to […]
978-0078028915 Test Bank Chapter 3 Part 2
Chapter 03 – The Business of Advertising 50. (p. 61) Recently, BP, the petroleum company, ran a series of commercials in which they asked consumers how they would improve and preserve the natural environment. After each individual’s responses, an announcer […]
978-0078028915 Test Bank Chapter 3 Part 1
Chapter 03 – The Business of Advertising Chapter 03 The Business of Advertising 1. (p. 59) One of the distinct groups in the advertising business is the suppliers who act as the communications vehicles paid to present an advertisement to […]
978-0078028915 Test Bank Chapter 2 Part 3
Chapter 02 – The Economic, Social, and Regulatory Aspects of Advertising 76. (p. 46) A complaint was filed with the Federal Trade Commission that accused the film industry regularly advertised R-rated movies during television shows and in magazines most popular […]