Chapter 03 – The Business of Advertising
75. (p. 72) DDB Needham, one of the world’s largest ad agencies, formed a company with
director Spike Lee called Spike DDB. The purpose of the new company is to develop ways to
tap into urban trends and to increase minorities’ use of its client’s brands. The company is
relying on the creative abilities of director Spike Lee to produce fresh, distinctive advertising
messages. Spike DDB would be categorized as a(n):
76. (p. 72) Western International Media buys unsold television and radio media and resells the
time and space to advertisers and agencies. Western International Media is an example of
a(n):
