Chapter 09 – Creative Execution: Art and Copy
79. (p. 239) GE uses “Imagination at Work” as its slogan. La-Z-Boy Incorporated uses the slogan
“Comfort. It’s what we do.” Why do these international companies find it necessary to use
slogans?
80. (p. 239) The _____ on Pepperidge Farm whole grain breads informs customers that the bread
is certified to provide heart-healthy nutritional benefits by the American Heart Association, an
independent organization.
