Chapter 07 – Marketing, Advertising and IMC Planning
51. (p. 175) Baxter International Inc, which maintains manufacturing facilities around the world
is the world’s largest manufacturer of IV solutions in flexible containers. A(n) _____ would
reveal to Baxter, changes in its environments that the company would need to address to
maintain its standing as the leading producers of IV solutions in flexible containers.
52. (p. 175) The exhibition and trade show industry, after decades of fabulous growth is
experiencing business decline. The _____ for the Center for Exhibition Industry Research,
reported, “The exhibition industry will face more competition for marketing dollars in the
next five years than it has in the last 25 years.”