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24. The organization gives up a major amount of control over processes when using contract
manufacturers. A concern with this approach is:
A) variation in advertising content
B) lack of ability to relieve excess capacity
C) irresponsible use of brand names and trademarks
D) product quality concerns
E) the difficulty of finding reliable distributors
25. When an organization directly owns part of or an entire business in a foreign market, it is
called __________.
A) franchising
B) exporting
C) licensing
D) contract manufacturing
E) foreign direct investment
26. A(n) __________ allows an organization to make direct investment very gradually while
sharing its risk with a knowledgeable, experienced other party while maintaining independence.
A) Joint venture
B) Alliance/partnership
C) Management contract
D) Contract manufacturing
E) Foreign direct investment
27. A(n) __________ involves the purchase of an up-and-running business that has established
suppliers and customers.
A) Start-up operation Acquisition
B) Alliance
C) Strategic alliance
D) Sole ownership
E) Acquisition