Chapter 02 – The Economic, Social, and Regulatory Aspects of Advertising
76. (p. 46) A complaint was filed with the Federal Trade Commission that accused the film
industry regularly advertised R-rated movies during television shows and in magazines most
popular with children. In other words, the FTC investigated to see if the film industry was
guilty of:
77. (p. 47) In 2005, Adolph Coors Co. ran an ad which featured a purported taste test between
Aspen Edge and Anheuser-Busch‘s Michelob Ultra. A taste-tester downed a glass of Aspen
Edge and took only a sip of Michelob Ultra. A print version of the ad said, “Beer drinkers
agree that Aspen Edge has more taste than Michelob Ultra”. This ad is an example of _____
advertising.
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78. (p. 47) Two companies, Le Shuttle and P&O European Ferries, provide Europeans with the
ability to cross the English Channel. An advertisement for Le Shuttle claimed it was more
popular with travelers than P&O European Ferries. This is an example of _____ advertising.
79. (p. 47) In 2005, Adolph Coors Co. ran an ad which featured a purported taste test between
Aspen Edge and Anheuser-Busch‘s Michelob Ultra. A taste-tester downed a glass of Aspen
Edge and took only a sip of Michelob Ultra. A print version of the ad said, “Beer drinkers
agree that Aspen Edge has more taste than Michelob Ultra”. Coors was forced to remove the
television advertisements after Anheuser-Busch said it made unsubstantiated claims about
consumer preferences. Anheuser-Busch:
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98. (p. 54) _____ is defined as social action designed to dramatize the rights of the buying
public.
99. (p. 54) Consumer advocate groups:
