Chapter 08 – Creating Ads: Strategy and Process
79. (p. 211) The creatives that are in the role of the _____ are most likely to benefit from
brainstorming.
80. (p. 212) In 2008, Helen’s Foods, the maker of pre-baked and frozen meals, introduced a line
of vegetarian Comfort Meals. When the art director was asked to create an ad for Comfort
Meals, he needed to create a visual picture which illustrated how yummy and nutritious the
meals were, as well as attract the attention of readers. What is the term used to describe this
step in the creative process?
