Archives: Quiz
978-0134527604 Test Bank Chapter 12 Part 1
Management, 14e (Robbins/Coulter) Chapter 12 Managing Human Resources 1) Which of the following is true of high-performance work practices? A) It is easier to implement in organizations with centralized structures. B) It involves well-structured job responsibilities as opposed to flexible […]
978-0134527604 Test Bank Chapter 11 Part 2
67) A(n) ________ organization is highly formalized and centralized. A) organic B) mechanistic C) complex D) learning Answer: B Diff: 2 AACSB: Reflective thinking Learning Obj: LO 11.2: Contrast mechanistic and organic structures Classification: Concept 68) Which of the following […]
978-0134527604 Test Bank Chapter 11 Part 1
Management, 14e (Robbins/Coulter) Chapter 11 Designing Organizational Structure 1) ________ is the formal arrangement of jobs within an organization. A) Departmentalization B) Organizational design C) Organizational structure D) Work specialization Answer: C Diff: 2 AACSB: Reflective thinking Learning Obj: LO […]
978-0134527604 Test Bank Chapter 10 Part 2
53) Gaston knows he cannot be physically present at his new restaurant every hour it is open, so he has decided to share management responsibility and profits equally with two others. Gaston has formed a ________. A) joint proprietorship B) […]
978-0134527604 Test Bank Chapter 10 Part 1
Management, 14e (Robbins/Coulter) Chapter 10 Entrepreneurial Ventures 1) Arthur has an idea. After performing a SWOT, he has identified a market that is not being served so he is planning to start a new business and introduce a new product. […]
Chapter 1 Conceptual Skills Involve
60) Mark is vice president of finance. At his level of management, he is more likely to use the role of ________ than ________. A) leader; disseminator B) spokesperson; negotiator C) figurehead; liaison D) disseminator; leader Answer: D Diff: 3 […]
978-0134527604 Test Bank Chapter 1 Part 1
1 Management, 14e (Robbins/Coulter) Chapter 1 Managers and You in the Workplace 1) Time should be considered a(n) ________ resource. A) abundant B) diminishing C) limited D) renewable Answer: C Diff: 2 AACSB: Analytical thinking Learning Obj: LO 1.1: Tell […]
978-0205960644 Test Bank Chapter 9
Chapter 9 Test Bank 9.1 Multiple-Choice Questions 1. Once self-interest is involved, opinion is A) adaptable. B) not easily changed. C) based on current events/issues. D) usually made public. 2. Opinion A) remains aroused for long periods of time. B) […]
978-0205960644 Test Bank Chapter 8
Chapter 8 Test Bank 8.1 Multiple-Choice Questions 1. Motivational objectives are more difficult to accomplish because A) they lack the clarity of informational objectives. B) of the trouble discerning that public relations accounted for the desired results rather than advertising […]
978-0205960644 Test Bank Chapter 7
Chapter 7 Test Bank 7.1 Multiple-Choice Questions 1. Which would likely be considered as a “triggering” event? A) a new product launch B) new house purchase C) going grocery shopping D) your CEO getting a head cold 2. Which of […]
978-0205960644 Test Bank Chapter 6
Chapter 6 Test Bank 6.1 Multiple-Choice Questions 1. The best approach to planning in public relations is A) monitoring and mirroring the competition. B) strategic and systematic. C) cost-effective and participatory. D) symmetrical and feedback-based. 2. Reinforcement refers to the […]
978-0205960644 Test Bank Chapter 5
Chapter 5 Test Bank 5.1 Multiple-Choice Questions 1. When is research valid? A) When it supports a company or client’s position B) When it measures what it purports to measure C) When it gauges support for a cause D) When […]
978-0205960644 Test Bank Chapter 4
Chapter 4 Test Bank 4.1 Multiple-Choice Questions 1. In the beginning, the primary objectives of a public relations department were A) counseling management and promoting products B) promotions and publicity C) identifying publics and conducting press agentry D) building relationships […]
978-0205960644 Test Bank Chapter 3
Chapter 3 Test Bank 3.1 Multiple-Choice Questions 1. What is the line a public relations practitioner must walk on a daily basis? A) To ethically communicate while being an advocate for a client or organization B) To tell only what […]
978-0205960644 Test Bank Chapter 21
Chapter 21 Test Bank 21.1 Multiple-Choice Questions 1. A critical benefit for nonprofit groups is that they are A) tax-exempt. B) free from government intervention. C) affiliated with the Ad Council. D) the most desired audience for media gatekeepers. 2. […]
978-0205960644 Test Bank Chapter 20
Chapter 20 Test Bank 20.1 Multiple-Choice Questions 1. The cultural dimension that measures how well a society tolerates ambiguity is A) collectivism. B) uncertainty avoidance. C) power distance. D) long-term orientation. 2. The effort of American government to be the […]
978-0205960644 Test Bank Chapter 2
Chapter 2 Test Bank 2.1 Multiple-Choice Questions 1. Who was the first politician to publish a book, Commentaries, which he used to further his ambitions? A) Saint Paul B) Julius Caesar C) Herodotus D) Pope Urban II 2. The word […]
978-0205960644 Test Bank Chapter 19
Chapter 19 Test Bank 19.1 Multiple-Choice Questions 1. Lobbying activity serves what purpose? A) to promote services to government officials B) to cooperate with government on projects of mutual benefit C) to counterbalance the actions of governmental bodies D) to […]
978-0205960644 Test Bank Chapter 18
Chapter 18 Test Bank 18.1 Multiple-Choice Questions 1. A steady output of information about a movie or television production is called A) press agentry. B) viral marketing. C) mainstreaming. D) the drip-drip-drip technique. 2. A public relations practitioner working in […]
978-0205960644 Test Bank Chapter 17
Chapter 17 Test Bank 17.1 Multiple-Choice Questions 1. Ordinary citizens often: A) praise corporations. B) become distrustful of corporations. C) think corporations neglect the public interest. D) think corporations make too much money. 2. A good tip for conducting cause-related […]
978-0205960644 Test Bank Chapter 16
Chapter 16 Test Bank 16.1 Multiple-Choice Questions 1. What is the most important thing to consider about an event? A) the number of guests B) the event facility C) detailed planning D) the speaker 2. On the day of an […]
978-0205960644 Test Bank Chapter 15
Chapter 15 Test Bank 15.1 Multiple-Choice Questions 1. Television is what kind of medium? A) active B) entertaining C) passive D) digital 2. “B-roll” refers to A) anchor’s use of sound bites. B) sound to accompany suggested footage. C) footage […]
978-0205960644 Test Bank Chapter 14
Chapter 14 Test Bank 14.1 Multiple-Choice Questions 1. The most widely used document issued by practitioners to news media is the A) pitch letter. B) media advisory. C) news release. D) fact sheet. 2. This type of “memo”, often bulleted, […]
978-0205960644 Test Bank Chapter 13
Chapter 13 Test Bank 13.1 Multiple-Choice Questions 1. A sphere of influence brought about by the Internet is the: A) the information sphere B) the globalization sphere C) the democratization sphere D) the blogosphere 2. The Internet has caused: A) […]
978-0205960644 Test Bank Chapter 12
Chapter 12 Test Bank 12.1 Multiple-Choice Questions 1. Providing advice or tacitly supporting an illegal activity of a client or an employer is known as A) sabotage. B) defamation. C) misappropriation of personality. D) conspiracy. 2. Which person/entity (in general) […]
978-0205960644 Test Bank Chapter 11
Chapter 11 Test Bank 11.1 Multiple-Choice Questions 1. The most significant aspect of the U.S. mass audience is A) diversity. B) media accessibility. C) opinion leaders. D) market size. 2. Which is NOT indicative of the Hispanic audience? A) Like […]
978-0205960644 Test Bank Chapter 10
Chapter 10 Test Bank 10.1 Multiple-Choice Questions 1. According to Professor Martha Lauzen, effective issues management requires: A) damage control. B) active sense-making strategies. C) environmental scanning. D) reactive public relations. 2. Litigation PR usually occurs at what stage in […]
978-0205960644 Test Bank Chapter 1
Chapter 1 Test Bank 1.1 Multiple-Choice Questions 1. Public relations is a worldwide industry. While it is most developed in the U.S., what country is considered the “new frontier” for public relations? A) Japan. B) United States. C) South Africa. […]
978-1506381466 Test Bank Chapter 9
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 9: Reporting: The Basics and Beyond Test Bank Multiple Choice 1. Reporting on ongoing storm damage is an example of covering a ______. A. breaking news event B. speech C. […]
978-1506381466 Test Bank Chapter 8
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 8: Law and Ethics in Media Writing Test Bank Multiple Choice 1. The Bill of Rights ______. A. outlines the first ten amendments to the U.S. Constitution B. outlines the […]
978-1506381466 Test Bank Chapter 7
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 7: Social Media Test Bank Multiple Choice 1. Social media ______. A. relies less on a central focal point of information and more on pockets of interested individuals finding each […]
978-1506381466 Test Bank Chapter 6
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 6: Writing on the Web Test Bank Multiple Choice 1. One of the challenges associated with Web work is that you lack ______. A. restrictions B. constrictions C. reservations D. […]
978-1506381466 Test Bank Chapter 5
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 5: Interviewing Test Bank Multiple Choice 1. When it comes to a professional interview, ______ is essential. A. preparation B. patience C. charisma D. focus 2. Most ______ have their […]
978-1506381466 Test Bank Chapter 4
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 4: Basic Media Writing Test Bank Multiple Choice 1. One of the primary things media writing demands of you is ______. A. accuracy B. education C. entertainment D. autonomy 2. […]
978-1506381466 Test Bank Chapter 3
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 3: Grammar, Style and Language Basics Test Bank Multiple Choice 1. When writers make errors, ______. A. they make it harder for readers to trust them B. they don’t really […]
978-1506381466 Test Bank Chapter 2
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 2: Being Accurate, Relying on the Facts Test Bank Multiple Choice 1. Accuracy is ______. A. the most important aspect of your job, regardless of if you are publishing a […]
978-1506381466 Test Bank Chapter 14
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 14: Marketing Test Bank Multiple Choice 1. ______ is the process of using various media platforms to reach audience members in hopes of selling them goods or services. A. Marketing […]
978-1506381466 Test Bank Chapter 13
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 13: Advertising Test Bank Multiple Choice 1. What is the one thing that separates advertising from other forms of media writing? A. the financial aspect B. publication C. audience D. […]
978-1506381466 Test Bank Chapter 12
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 12: Public Relations Test Bank Multiple Choice 1. Public relations workers take action that is ______. A. intentional B. non-intentional C. accidental D. obtrusive 2. Public relations is a(n) ______ […]
978-1506381466 Test Bank Chapter 11
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 11: Writing for Broadcast Test Bank Multiple Choice 1. Broadcast writers often use the acronym ______ as a guiding principle for their work. A. KISS B. KITT C. GIGO D. […]
978-1506381466 Test Bank Chapter 10
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 10: Writing for Traditional Print News Products Test Bank Multiple Choice 1. Print style writing, which is used in traditional publications and on many journalism– based websites, relies heavily on […]
978-1506381466 Test Bank Chapter 1
Filak, Dynamics of Media Writing, 2e SAGE Publishing, 2019 Chapter 1: Know Your Audience Test Bank Multiple Choice 1. What is the singular purpose of media outlets? A. to serve the audience B. to serve the government C. to serve […]
978-1506363226 Test Bank Chapter 9
Instructor Resource Trager, The Law of Journalism and Mass Communication 6e CQ Press, 2018 Chapter 9: Electronic Media Regulation Test Bank Multiple Choice 1. What event prompted the U.S. Congress to regulate radio broadcasting? a. World War I b. the […]
978-1506363226 Test Bank Chapter 8
Instructor Resource Trager, The Law of Journalism and Mass Communication 6e CQ Press, 2018 Chapter 8: Overseeing the Courts Test Bank Multiple Choice 1. The majority of federal courts ______. a. protect reporters from revealing information by using a federal […]
978-1506363226 Test Bank Chapter 7
Instructor Resource Trager, The Law of Journalism and Mass Communication 6e CQ Press, 2018 Chapter 7: Gathering Information Test Bank Multiple Choice 1. Compared to members of the public, how much access to documents, records, and news event sites do […]
978-1506363226 Test Bank Chapter 6
Instructor Resource Trager, The Law of Journalism and Mass Communication 6e CQ Press, 2018 Chapter 6: Protecting Privacy Test Bank Multiple Choice 1. The way courts accept and apply the four privacy torts ______. a. is consistent among all states […]
978-1506363226 Test Bank Chapter 5
Instructor Resource Trager, The Law of Journalism and Mass Communication 6e CQ Press, 2018 Chapter 5: Libel: Defenses and Privileges Test Bank Multiple Choice 1. Which of the following is not one of the requirements of the fair report/qualified privilege? […]
978-1506363226 Test Bank Chapter 4
Instructor Resource Trager, The Law of Journalism and Mass Communication 6e CQ Press, 2018 Chapter 4: Libel and Emotional Distress Test Bank Multiple Choice 1. The notion that the mere threat of any kind of lawsuit decreases the aggressiveness of […]
978-1506363226 Test Bank Chapter 3
Instructor Resource Trager, The Law of Journalism and Mass Communication 6e CQ Press, 2018 Chapter 3: Speech Distinctions Test Bank Multiple Choice 1. Fighting words ______. a. are words said in the heat of the moment b. threaten to immediately […]
978-1506363226 Test Bank Chapter 2
Instructor Resource Trager, The Law of Journalism and Mass Communication 6e CQ Press, 2018 Chapter 2: The First Amendment Test Bank Multiple Choice 1. Laws that indirectly limit the freedom of speech while achieving other substantial government objectives are called […]