Filak, Dynamics of Media Writing, 2e
SAGE Publishing, 2019
Chapter 6: Writing on the Web
Test Bank
Multiple Choice
1. One of the challenges associated with Web work is that you lack ______.
A. restrictions
B. constrictions
C. reservations
D. appointments
2. ______ is the term used to describe when sites became a giant storage bin of
content that was transferred from a standard platform to the web.
A. Shareware
B. Shovelware
C. Storageware
D. Warehouse
3. Web readers have a ______ attention span than traditional media users.
A. longer
B. less comprehensive
C. shorter
D. more comprehensive
4. Websites become ______ when they fail to provide additional content on a regular
basis.
Filak, Dynamics of Media Writing, 2e
SAGE Publishing, 2019
A. updated
B. revised
C. fresh
D. stale
5. Blogs can help you inform readers as well as ______.
A. help you get information from the readers
B. help you vent about your feelings
C. ask for money
D. distract people from the real issues
6. Blogging gives you a wider array of options in terms of ______.
A. product and price
B. content and tone
C. place and promotion
D. interests and attitudes
7. When it comes to the web, use ______ bits of information to give people the most
important information first and then move on.
A. medium
B. long
C. short
D. super long
8. When it comes to web writing, keep it ______.
A. long
B. real
C. steady
D. current
9. ______ can draw your readers deeper into your site and show them things that
matter to them.
A. Links to suggested content
B. Oddity
C. Fame
D. Geography
10. Think about ______ beyond a simple reaction.
A. your editor/producer
B. what you want to add
C. your publisher
D. society at large
11. You should freshen your digital work with additional content and updates ______.
A. the next day
B. the following week
C. as the situation continues to unfold
D. the next month
12. ______ allow you to send people to other portions of a site and other places on the
web as a part of their reading experience.
A. Tweets
B. Blogs
C. Websites
D. Hyperlinks
13. Creating a link to a ______ of a word can make things easier on your readers.
A. definition
B. a newstand
C. a grocery store
D. a TV station
14. A few paragraphs in a news story or a few lines of copy in a piece of marketing
material can help provide basic background information for your readers, but ______
can do more for them.
A. texting
B. linking
C. blogging
D. writing
15. Look for opportunities to link to source documents, such as letters, e-mails, and
reports, so you ______.
A. don’t have to explain things in depth
B. don’t have to finish writing the story
C. can let your readers see what you have seen and understand what you used to
create your own piece of writing
D. show what a hard worker you are
16. A link can provide some assistance with ______.
A. wants, interests, and needs
B. audience definition
C. a call to arms
D. a call to action
17. Social media is an example of ______.
A. the many-to-many mass media model
B. the one–to-many mass media model
C. the many-to-one mass media model
D. the magic bullet theory
18. The purpose of social networking sites is ______.
A. to give you access to a small, targeted audience
B. to give you access to a large audience and then attract them to your portion of the
site
C. to give you access to friends of online publishers
D. to give you access to online bulletin boards
1. One of the challenges associated with Web work is that you lack restrictions.
2. Websites should be a giant storage bin of content that was transferred from a
standard platform to the web.
3. When it comes to writing for the web, the inverted pyramid has some drawbacks.
4. Most traditional media outlets maintain a digital presence through standard websites
that feature their regular content that already ran in the paper or on TV.
5. A news blog cannot provide additional content without cost.
6. A blog allows journalists to expand their coverage into a small area of interest that
might move beyond what most people would come to expect of them.
7. Blogging does not provide people interested in creating content the opportunity to do
so without having to be attached to a traditional media outlet.
8. As blogging draws people to your site, you will be able to find out specific details
about your readers and thus better target them with future content.
9. Public relations practitioners can’t sidestep mainstream media outlets and speak
directly to the public through a blog.
10. Blogging can provide people with that “human” touch that isn’t often associated with
traditional forms of media.
11. A blog gives you the opportunity to demonstrate your knowledge frequently, thus
giving you the opportunity to show that you are a thought leader on the topic.
12. Using a blog to present information to the public on a daily basis doesn’t allow you
to retain your focus as an organization as well as a member within it.
13. To better fit the “web of information” approach, you want to write in big, loose
chunks that tell complex stories.
14. When working on the web, you should announce information to your audience as
soon as you can.
15. Blogging is a way to reach an active and interested audience at any point in time
with important and engaging information.
Filak, Dynamics of Media Writing, 2e
SAGE Publishing, 2019
Short Answer
1. What are some of the ways you can best meet the needs of your web audience?
2. How can blogs benefit traditional news outlets?
3. How can blogs be used effectively in public relations and advertising?
4. What are the key points to remember when blogging?
5. How can you succeed as a writer in the digital realm?
1. How can you best meet the needs of a web-based audience?
2. Why do media professionals in news use blogs?
3. Why and how are blogs used in promotions?
4. What are some of the most effective ways to run a blog?
5. What are some ways to engage readers?