Chapter 19 Test Bank
19.1 Multiple-Choice Questions
1. Lobbying activity serves what purpose?
A) to promote services to government officials
B) to cooperate with government on projects of mutual benefit
C) to counterbalance the actions of governmental bodies
D) to motivate employees to participate in the political process
2. The mission of government is:
A) to make laws.
B) public service.
C) public policy.
D) influence peddling.
3. The federal government spends several hundred million dollars a year on:
A) advancing the objectives of government officials.
B) public service advertising.
C) influencing the voting of the general public.
D) changing public policy.
4.RFP stands for:
A) Republican Federal Policy
B) requisition for proposal
C) request for proposal
D) the Ridley-Finestein Program
5. Which of the following is one of the most concerted and visible communication functions
of state government?
A) health communication
B) highway and transit communication
C) publicizing tougher restrictions on drinking and driving
D) promoting state tourism
6. Reporters being “heavily dependent” on news subsidies is considered
A) the aftermath of poor teaching by journalism professors/mentors.
B) a major source of media hostility.
C) the direct result of excellent public relations.
D) necessary to ensure press accuracy.
7. Public information efforts can be justified in what terms?
A) improved health of citizens
B) cost savings
C) increased domestic tourism
D) attracting new businesses to the U.S.
8. More than twenty public/government information specialists whose primary duty is to
work with moviemakers and TV producers are employed by
A) the White House.
B) American Screen Actors Guild.
C) Congress.
D) the Pentagon.
9. A popular and long-running “localization” effort by government relations specialists is
the
A) recruiting through middle-school visits.
B) Mayors’ Coalition for Freedom.
C) partnering with local grocery stores for publicity initiatives.
D) distribution of hometown releases by the military.
10. Influence peddlers primarily capitalize on
A) issue advertising.
B) connections.
C) lawmakers.
D) soft money.
11. The Internet was first used for campaign fund-raising in what campaign year?
A) 1998
B) 2000
C) 2002
D) 2004
12. The person (in the White House) who handles the everyday task of briefing reporters
is the
A) media affairs manager.
B) director of communications.
C) press secretary.
D) chief of staff.
13. One of the most active forms of corporate government relations is done by what
group?
A) trade associations
B) not-for-profit organizations
C) the AMA
D) the National Taxpayers Association
1. The majority of industries (or their trade associations) maintain a presence in
Washington, DC.
2. One of the largest spenders on lobbying in Washington is Google.
3. Grassroots lobbying includes the use of websites and advocacy ads.
4. Grassroots lobbying encourages private citizens to tweet their opinions.
5. Generally, state agencies will have a bid process called a request for proposal, and
award contracts based on presentations by competing firms.
6. PIOs provide routine information to the public on policies and programs.
7. Politicians usually support government spending on public relations.
8. The Pentagon engages in recruitment drives.
9. One of the largest public affairs operations in the federal government is the U.S.
Department of Agriculture.
10. Press secretaries act as gatekeepers.
19.3 Essay Questions
1. What local opinion leader and/or former political advocate would most likely start a
successful “influence peddling” type of firm? What are their specific connections and
Page Ref: 515-516
2. What does grassroots lobbying involve? Give an example of a grassroots lobbying
Page Ref: 516-517