Chapter 18 Test Bank
18.1 Multiple-Choice Questions
1. A steady output of information about a movie or television production is called
A) press agentry.
B) viral marketing.
C) mainstreaming.
D) the drip-drip-drip technique.
2. A public relations practitioner working in entertainment is usually called a(n)
A) public relations practitioner
B) agent
C) publicist.
D) press agent.
3. In pre-television days, publicity departments for motion picture studios promoted their
stars as
A) coming from humble beginnings.
B) multi-dimensional talents.
C) long as the film didn’t involve famous producers or directors.
D) glamorous figures who lived in privilege and wealth.
4. Sports enthusiasts who wear jerseys and caps and refer to a team as “their” team do so
because:
A) they are competitive.
B) they like self-glorification.
C) they experience a vicarious sense of belonging.
D) they hero worship.
5. Celebrity reputation damage can be minimized if:
A) celebrities listen to seasoned PR counselors.
B) celebrities avoid sticky situations.
C) situations are dealt with in a timely manner.
D) once the damage is done, it’s done.
6. The vast majority of people working in the arts are
A) located in New York and Los Angeles.
B) working in motion pictures and television.
C) scattered throughout the country.
D) making a lot of money.
7. For publicity of plays, it is important to:
A) establish partnerships with other arts organizations
B) use an established call or mailing list
C) never extend special invitations to journalists
D) write prepared feature stories or “readers”
8. A “fam trip” usually involves
A) concert/music media.
B) families.
C) travel writers.
D) socialites/entertainment media.
9. A key word in travel public relations is:
A) transportation
B) packaging
C) discounts
D) freebies
10. A problem in tourism promotion is:
A) who pays for the journalist’s trip?
B) appealing to seniors.
C) getting a journalist’s attention.
D) dealing with embassies.
11. The tourism industry is:
Page Ref:491–492
12. The term press agent is still used primarily
A) on Broadway.
B) in Hollywood.
C) by producers.
D) by actors.
1. The largest percentage of cruise passengers, especially longer voyages, are families.
2. An exciting twist for travel and tourism publicity is the use of the Internet.
3. It isn’t important for a professional sports team to foster community relations.
4. A junior publicist may need to edit memos.
5. Crisis communication takes up most of a celebrity publicist’s time.
18.3 Essay Questions
1. What was the most significant positive story in your college athletic program during the
past year? What was the most negative story? Discuss how sports publicists dealt with
Page Ref: 483-487
2. What is the best-promoted tourist site in your area/town? What is the least- or worst-
promoted? What has the “former” organization done to merit gatekeeper and public
Page Ref: 487-494