Chapter 21 Test Bank
21.1 Multiple-Choice Questions
1. A critical benefit for nonprofit groups is that they are
A) tax-exempt.
B) free from government intervention.
C) affiliated with the Ad Council.
D) the most desired audience for media gatekeepers.
2. The world’s largest foundation is the:
A) Robert Woods Johnson Foundation
B) Ford Foundation
C) Gates Foundation
D) Lilly Endowment
3. Terms such as “patron” or “founder” indicate
A) historical significance.
B) level of authority within the organization.
C) size/value of gift.
D) those who establish charitable programs.
4. The practice where organizations file suits seeking court rulings favorable to their
projects is referred to as
A) lobbying.
B) litigation.
C) motion.
D) reconciliation.
5. When the Environmental Defense Fund joined a task force with McDonald’s regarding the
chain’s solid waste problem, they performed a public relations technique known as
A) litigation.
B) issues management.
C) social activism.
D) reconciliation.
6. about three-quarters of all charitable giving in the United States comes from
A) government-affiliated organizations.
B) individual sources.
C) foundations.
D) corporations.
7. Connecting people on the Internet is a fund-raising technique known as:
A) crowdfunding.
B) social media capital gain
C) automated fundraising.
D) robocalling.
8. In a capital campaign, funding emphasis is placed on
A) employees at the chosen site.
B) substantial gifts from corporations and individuals.
C) square footage and building costs versus amount of local population.
D) smaller to moderate donations from individuals.
9. Which one of the following is a trade association?
A) Automobile Manufacturers Association
B) American Consumer Foods Association
C) American Library Association
D) National Association of Home Builders
10. In general, labor unions:
A) represent only one corporation.
B) focus primarily on upgrading skills through continuing education.
C) represent the interests of an entire industry.
D) experienced significant membership gains since 1978.
11. A local chamber of commerce serves what primary purpose?
A) as a public relations arm of city government.
B) a lobbying group.
C) an activist group.
D) an advocacy group.
12. Which of the following is a basic audience for hospitals?
A) capital donors
B) pregnant women
C) administrative staffs
D) the elderly
13. In general, professional associations are:
A) national in scope.
B) regulated by the government.
C) dominated by one corporation.
D) concerned primarily with membership.
14. The chief public relations officer of a college of university is the
A) provost.
B) communications director.
C) president.
D) chairperson of the board of trustees.
15. Which is NOT typically under the auspices of a university public relations director?
A) special events
B) publications
C) fund-raising efforts
D) news service
16. The greatest determinant of a student’s allegiance to the institution is
A) success of athletic teams.
B) quality of teaching.
C) family associations with the institution.
D) affinity with campus clubs and organizations.
17. At most public and private universities, fund-raising:
A) is done in a tight window/calendar frame.
B) is dependent primarily on government assistance.
C) has increased dramatically in recent years.
D) is now done primarily through social media.
18. This office is primarily responsible for the prestige and financial support of an
educational institution.
A) registrar
B) president’s office
C) development
D) public relations
19.What is the primary reason for people to volunteer and donate money?
A) ego satisfaction
B) prestige
C) to help less fortunate people
D) because they feel guilty
20. Nonprofit organizations are often referred to as:
A) advocacy groups
B) charities
C) public interest groups
D) lobbying groups
21. The most rich source for donations in higher education is generally considered to be
A) alumni.
B) sports fan.
C) state legislators.
D) lottery funds.
1. A business bureau is an association of businesspersons, often joined by professionals, who
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2. American Red Cross is an example of a social service agency.
3. The mission of religious organization is to convert people.
4. In a structured capital campaign, the majority of the money raised comes from modest
individual contributions.
5. Oftentimes, staffers in a trade association lobby for or against legislation.
6. A patron is someone who receives and/or benefits from donations.
7. Most large educational institutions have abandoned seeking money from government.
8. An important component of any nonprofit is development. Answer:
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9. Most large institutions regularly monitor the state legislature.
10. Good morale for faculty and staff comes primarily through better technology and more
reliable infrastructure at the workplace.
11. The most visible aspect of a university public relations program is its news bureau.
12. Universities are tax-exempt. Answer:
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21.3 Essay Questions
1. Why is development so important to a non-profit? What are some primary ways that they
go about getting money to pay the bills? Would you consider working for a nonprofit? Why
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2. Note any new or proposed major buildings on your campus. Research how any structured
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3. Does (or did) your high school have a “formal” public relations office or structure, and who
is responsible for working with key publics? Cite instances in which a trained practitioner could
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