Chapter 20 Test Bank
20.1 Multiple-Choice Questions
1. The cultural dimension that measures how well a society tolerates ambiguity is
A) collectivism.
B) uncertainty avoidance.
C) power distance.
D) long-term orientation.
2. The effort of American government to be the major disseminator of information
around the globe is called
A) cultural imperialism.
B) intervention tactic.
C) propaganda.
D) public diplomacy.
3. Established in 1953 by President Eisenhower, this was the primary agency involved in
shaping America’s image abroad.
A) American Public Information
B) Creel Committee
C) United States Information Agency
D) Voice of America
4. Which of the following is a basic objective for U.S. firms working for foreign
governments?
A) change attitudes and behaviors of dissident factions
B) to change public opinion
C) increase nationalism
D) decrease trade tariffs
5. A significant reason why governments employ public relations efforts is:
A) the engineering of consent/persuasion techniques.
B) to a raise a sense of nationalism.
C) because of wars and conflict.
D) to enact social change.
6. Which is a nongovernmental organization?
A) U.S. Information Agency
B) Oxfam
C) Committee on Public Information
D) Radio Sawa
7. With regard to issues, such as labor, health, and the environment, nongovernmental
organizations are perceived by the public as
A) less credible than news media.
B) flawed because of lack of legislative infrastructure.
C) more credible than news media.
D) less credible than corporations.
8. Thought leaders trust NGOs more than government or corporations because they
consider NGOs’ motivation to be based on
A) objectivity.
B) research.
C) logic.
D) morals.
9. The U.S. Foreign Service Officer‘s Exam is the first requirement for anyone embarking
on a(n)
A) diplomatic career.
B) civil service mission.
C) overseas diplomatic mission.
D) protocol job.
10. There is increasing evidence that large corporations are:
A) cooperating more with activist NGOs to enhance social responsibility.
B) expanding overseas more rapidly than in the U.S.
C) spend over $100 million annually on lobbying.
D) fighting NGOs on their efforts.
11. Which of the following is a group, according to Ketchum’s David Drobis, that
is an important alliance/public to address the benefits of globalization?
A) governmental organizations
B) public relations professionals
C) trade/banking institutions
D) nongovernmental organizations
12. Voice of America has traditionally been a
A) print-based initiative.
B) broadcast outlet.
C) grassroots advocacy group.
D) speakers’ bureau.
13. U.S. sponsored radio and TV broadcasts are:
A) usually considered propaganda by foreign governments.
B) rarely listened to or watched.
C) critical to advance ideas of freedom.
D) usually underwritten by a major corporation.
14. The Foreign Agents Registration Act was passed by Congress to
A) require registration of lobbyists working on behalf of foreign governments.
B) register foreign agents visiting the United States.
C) assist the FBI in surveillance.
D) track foreign nationals residing in the United States.
15. Deriving “implicit” meanings rather than from “strict content” is indicative of this
situation.
A) mixed-motives
B) high context
C) low context
D) Western
16. Companies operation in nations other than the U.S. are:
A) faced with very different public relations challenges.
B) face stiff government regulations.
C) face the same public relations challenges as those not operating in other nations.
D) must operate under the guidelines of the CPI.
17. European and American styles of communication are considered
A) high context.
B) leery to say “no.”
C) low context.
D) harmonic and group-oriented.
18. Today, almost every global public relations firm has an office in
A) Boston.
B) Budapest.
C) Bangkok.
D) Beijing.
19. Since the U.S. Information Agency was disbanded in 1999, most of its functions were
transferred to the
A) U.S. Department of Federal Affairs.
B) U.S. Department of State.
C) U.S. Department of the Interior.
D) U.S. Department of Defense.
20. The U.S. government’s efforts to “sell” America on the Afghanistan invasion were:
A) successful.
B) met with mixed results.
C) frowned upon by foreign governments.
D) the most extensive since the Cold War.
1. American government disseminating information worldwide is called public policy.
2. President Gerald Ford created the United States Information Agency.
3. With regard to international public relations, differences in culture are equally (or
more)
important, for practitioners to consider in comparison to differences/multiplicity of
language.
4. Today, almost one-fourth of all U.S. corporate profits are generated through
international business.
5. Gift giving is common in Asian cultures.
6. American public relations firms shy away from China because of its steadfast, rigid
public relations policies.
7. Amnesty International is known as a nongovernmental organization.
8. Religious involvement is stressed in the “World Citizens Guide.”
9. Companies from China top the list in terms of lobbying expense in the U.S.
10. A major reason why foreign corporations retain public relations counsel in the U.S. is
to support expansion of their markets.
11. One of the deadliest industrial accidents in history took place in India.
20.3 Essay Questions
1. From a public relations career standpoint, cite the advantages of taking foreign language
classes. Be as specific as possible. Also, note how these classes fall short from a cultural
Page Ref: 546
2. Research a local/regional public relations firm and note any potential or actual global
clientele. Note how/why, you believe, that the firm landed the client(s), and what
Page Ref: 540-542