Chapter 16 Test Bank
16.1 Multiple-Choice Questions
1. What is the most important thing to consider about an event?
A) the number of guests
B) the event facility
C) detailed planning
D) the speaker
2. On the day of an event, you should:
A) get a final count of reservations.
B) confirm the menu in writing.
C) organize a phone committee.
D) discuss the nature of the speaker’s talk.
3. A no-host bar means
A) no bartenders.
B) guest serve his or her own
drinks. C) guests buy their own
drinks.
D) drinks are served without food.
4. What is the name of the public relations event that shows the public the facilities where
an organization does its work and how the work is done?
A) a concert
B) familiarization trip
C) press conference
D) open house
5. Open houses are customarily:
A) held after normal business hours.
B) half-day events.
C) held to reveal the personality of the CEO.
D) One-day events.
6. A (n) ____ are meetings intended to gather and exchange information, meet other
people with similar interests, discuss and act on common problems, and enjoy recreation
and social interchange.
A) cocktail reception
B) convention
C) plant tour
D) trade show
7. Getting people to attend a convention requires
A) an appealing program.
B) a contest.
C) a digital management tool.
D) all of the above.
8. According to Tradeshow Week magazine, about annually in the United States.
A) 500
B) 1,000
C) 6,000
D) 10,000
9. Any booth or exhibit at a trade show should be
A) designed for maximum visibility
B) staffed by celebrities.
C) designed to accommodate journalists’ equipment.
D) easily assembled.
10. A consideration when planning a trade show booth is:
A) make display booth visually attractive.
B) avoid noisy videos or slide shows.
C) to make it understated.
D) to have the CEO available at all times.
11. Media relations surrounding a trade show happens
A) before the show.
B) during the show.
C) after the show.
D) all of the above.
12. Which of the following are reasons for holding a promotional event?
A) promote sales
B) increase organizational visibility
C) make friends
D) all of the above
13. Stars such as Justin Timberlake and Jennifer Lopez typically charge _____ for an
appearance.
A) $30,000
B) $50,000
C) $70,000
D) $100,000
14. Liability insurance should be secured:
A) Only for events of 50 people or more.
B) Only if there is a chance that people could be injured.
C) Always, unless there is a blanket liability policy.
D) Only for fundraising events.
15. It is recommended that, for corporate sponsorships:
A) For every dollar spent, the sponsor spend twice that much to leverage the
sponsorship.
B) Never consider trade-offs.
C) Only do them if the corporation is national.
D) They are always appropriate.
1. Individuals attending a meeting or event are more emotionally involved in the process
since they use all five of their senses—hearing, sight, touch, smell, taste.
2. The size and purpose of the meeting dictate the plan.
3. The word “program” has two meanings: 1) what goes on at the meeting and 2) the
printed listing of what goes on.
4. Name tags are tacky and should not be used at meetings.
5. Banquets are fairly large and formal functions held to honor an individual, raise money
for a charitable organization, or celebrate an event such as an organization’s anniversary.
6. Ceremonies or speeches at receptions or cocktail hours should last a maximum of 5 to
10 minutes.
7. The major expense at a trade show is the cost of food and entertainment.
8. It’s important to involve visitors at a trade show booth.
9. According to a survey by Access Communications, for example, found that less than
10 percent of journalists assigned to a trade show want to hear about the company and
product news before the show starts.
16.3 Essay Questions
1. There are numerous factors to consider when planning an open house or plant tour.
List some of these factors and explain why they are important for a successful open
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2. Celebrity Source is a service that works with organizations to find celebrities for
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