Chapter 12 Test Bank
12.1 Multiple-Choice Questions
1. Providing advice or tacitly supporting an illegal activity of a client or an employer is
known as
A) sabotage.
B) defamation.
C) misappropriation of personality.
D) conspiracy.
2. Which person/entity (in general) would have the most protection from, or likelihood of
winning, a defamation suit?
A) private citizen
B) CEO/corporate leader
C) prominent politician
D) entertainment personality
3. When a critic writes a scathing review of a concert, he or she is protected by:
A) journalists’ protection from libel suits.
B) the Securities and Exchange Commission.
C) fair comment and criticism.
D) defamation laws.
4. Most lawsuits and complaints involving employee newsletters are usually the result of
A) feature articles about employee hobbies.
B) misappropriation of personality.
C) “personals” columns.
D) use of employee pictures without signed releases.
5. An idea for promoting a product cannot be
8. Government documents:
9. Arrangements and fees earmarked for photographers should consider:
A) royalties for each use.
B) media circulation.
C) trademark issues with photos.
D) the reputation of the photographer.
11. Unauthorized use of well-known entertainers, athletes, or other public figures in an
organization’s publicity and advertising materials is known as
12. Which is a concept inherent with “green” marketing?
A) bottom-line objectives
B) philanthropy
C) “low-carb” promotion
D) lowering gas prices
13. Revised in 2013, celebrity endorsement through their social media outlets is primarily
concerned with what issue?
A) disclosure
B) truth in advertising
C) differences between social media platforms
D) corporate transparency
14. Which of these concepts (stemming from SEC regulations) is NOT pertinent to public
relations personnel?
A) full disclosure to government officials regarding meetings with ad agency reps
B) insider trading is illegal
C) timely disclosure is essential
D) full information must be given on anything that might materially affect the company’s
stock
15. Public relations professionals should avoid this practice based on guidelines from the
SEC.
A) disclosing fundraising practices.
B) disseminating government documents.
C) providing glowing descriptions of a product in the experimental phase.
D) disclosing financial information.
16. The Food and Drug Administration enforce the guidelines for
A) pharmaceutical invasion of privacy situations.
B) video news releases on health-care topics.
C) truth in advertising.
D) advertising in the restaurant industry.
17. Companies try to sidestep FDA regulations by:
A) publicizing diseases.
B) providing full prescribing information.
C) using corporate speech.
D) not mentioning side effects of a particular drug.
18. Under the EEOC, employers must accommodate:
A) the dietary needs of its employees
B) the religious needs of their employees
C) outside activities, such as volunteerism
D) personal hygiene preferences
19. The First Amendment protects:
A) the right to bear arms.
B) free speech.
C) the right of religious expression.
D) employees from defamation.
1. PR personnel must be aware that they can be held legally liable if they provide advice
or tacitly support an illegal activity of a client or employer. This area of liability is called
“fair comment.”
2. An organization is (legally) limited in publicizing the activities of its employees.
4. In order to use a likeness of a deceased celebrity (i.e., Elvis Presley or Marilyn
Monroe), the user must pay a licensing fee to the Federal Trade Commission.
5. The Federal Trade Commission generally does NOT monitor “green” marketing or
“low-carb” ads because of the inherent message of goodwill associated with such terms.
6. Essentially, the government may regulate advertising that is false, misleading, or
deceptive.
7. The Equal Employment Opportunity Commission essentially exists to ensure diversity
in the workplace.
8. Using a doctor to endorse drugs not approved by the FDA is legal.
9. Press releases are not considered commercial speech.
10. Few organizations encourage employees to have an individual blog.
12.3 Essay Question
1. If you were a practitioner representing a restaurant or a theater company, at what point
would you believe that a media critic “crossed the line”? Noting specific guidelines of the
taking action? Page Ref: 304
2. What are some issues to keep in mind regarding trademarks?
Page Ref: 311-312