Chapter 13 Test Bank
13.1 Multiple-Choice Questions
1. A sphere of influence brought about by the Internet is the:
A) the information sphere
B) the globalization sphere
C) the democratization sphere
D) the blogosphere
2. The Internet has caused:
A) a democratization of information around the world.
B) people to be more careful about personal information.
C) companies to come together in new and different ways.
D) Microsoft and America Online to partner for national distribution.
3. YouTube is essentially this type of device.
A) social networking
B) media-controlled
C) instant messaging
D) video-sharing
4. Which is NOT an important fact about the Internet?
A) Online readers can dig deeper into subjects that interest them.
B) It is cost-effective.
C) Its reach is worldwide.
D) Websites do not need to be interactive.
5. These special websites are used as collaborative spaces where ideas or guidelines can
be shared and developed with multiple audiences.
A) astroturfs
B) wikis
C) moblogs
D) RSS sites
6. A “rule of social engagement” is which of the following?
A) it’s okay to trash the competition.
B) keep things conversational.
C) accountability rules don’t apply
D) never disclose your identity
7. Bloggers are different from other journalists in that:
A) you can give them more information than traditional media.
B) they can get away with publishing non-verified information.
C) it is easier to form relationships with them.
D) there is no difference in how you should treat them.
8. Full version audio or video files that are posted on a website are called
A) moblogs.
B) wikis.
C) actualities.
D) podcasts.
9. The overall responsibility for managing a corporation’s website should lie with:
A) the Web group.
B) the consumer marketing division.
C) the corporate communications group.
D) the IT group.
10. Which is NOT a typical, effective outcome of webcasting?
A) introduction of a product
B) decreased dependency on traditional communication methods
C) announcement of new corporate policies
D) sales meeting
11. Mobile penetration has reached almost ______ percent.
A) 90
B) 100
C) 80
D) 75
12. Individuals using smartphones spend most of their time:
A) texting
B) talking on the phone
C) accessing various apps
D) downloading material
1. The use of technology is the leading trend in public relations.
2. Jopurnalists usually do not use websites to gather information..
3. Online readers can dig deeper into subjects that interest them by linking to
information provided on websites.
4. From a public relations standpoint, a website is literally a distribution system in
the blogosphere.
5. Many organizations are setting up their own blogs as a means of answering critics.
6. Organizations enter the blogosphere to achieve real-time communication with key
stakeholders.
13.3 Essay Question
1. Do a “YouTube search” with the name of your university as your search term. What
kind of videos appear? Which might be potentially embarrassing for your school, and
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