Archives: Quiz
Marketing Chapter 16 1 While shopping at the mall, Jane was asked by one of the sales
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 16 Developing Pricing Strategies and Programs 1) When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ […]
Chapter 5s Design Appears Best diff Ethical Understanding And
Copyright © 2014 Pearson Education, Inc. 12) What type of supply chains consider forward and reverse product flows over the entire life cycle? A) two-pronged B) life cycle C) closed-loop D) socially responsible E) end-to-end Answer: C Diff: 2 Key […]
Marketing Chapter 20 1 Teens Most Likely Criticized For A Deceptive
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 20 Sustainable Marketing: Social Responsibility and Ethics 1) The marketing concept is a philosophy of ________. A) sales and profit maximization B) customer value and mutual gain C) […]
Marketing Chapter 16 2 United States Was Engaged The Form Countertrade
Copyright © 2016 Pearson Education, Inc. 85) What are the different price-setting methods? Briefly describe each of them. Answer: The six major price-setting methods are: 1. Markup pricing — This is the most elementary pricing method wherein a standard markup […]
Chapter 5s Meeting the needs of the present without compromising the ability of
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Supplement 5 Sustainability in the Supply Chain Section 1 Corporate Social Responsibility 1) Meeting the needs of the present without compromising the ability of future generations to meet their needs […]
Marketing Chapter 19 2 Which of the following is a political and legal factor
Copyright © 2014 Pearson Education, Inc. 61) Which of the following is a political and legal factor that a company should consider before deciding to enter into a new country? A) monetary and trade regulations B) transportation structure C) population […]
Marketing Chapter 15 3 Survival-age distribution refers to the number of customers that
Copyright © 2016 Pearson Education, Inc. 119) GameTech International Inc. engages in the design, development, and marketing of interactive electronic bingo systems primarily in the United States. Some top managers want to collect sales-wave research, but others disagree, offering several […]
Chapter 17 Infant mortality refers to which one of the following examples
Copyright © 2014 Pearson Education, Inc. 46) A product has four components A, B, C, and D. The finished product must have a reliability of at least .95. The first three components come from a supplier, and they have reliabilities […]
Marketing Chapter 19 3 The Company’s Customers Might Expanding Abroad And
Copyright © 2014 Pearson Education, Inc. 103) The General Agreement on Tariffs and Trade established the World Trade Organization (WTO), which replaced GATT in 1995 and now oversees the original GATT provisions. Answer: TRUE Page Ref: 555 AACSB: Dynamics of […]
Marketing Chapter 15 2 Horon Furniture is a manufacturer of office furniture
Copyright © 2016 Pearson Education, Inc. 73) Horon Furniture is a manufacturer of office furniture. The company is known for its innovative multipurpose furniture. When designing a new product, the designers list several ideas and consider each in relationship to […]
Chapter 17 What is the reliability of the three components connected in series
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 17 Maintenance and Reliability Section 1 The Strategic Importance of Maintenance and Reliability 1) The Orlando Utilities Commission uses a computerized maintenance management program and devotes significant dollar and […]
Marketing Chapter 19 1 Costa Rica And The Dominican republic Make Their
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 19 The Global Marketplace 1) Which of the following characterizes U.S. companies in the past? A) They paid significant attention to international trade. B) Their biggest markets were […]
Marketing Chapter 15 1 What Organizational Structures And Processes Managers Use
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 15 Introducing New Market Offerings 1) Which of the following is most closely related with the organic growth of an organization? A) acquiring a product or service brand B) […]
Chapter 16 2 and setup time is currently 40 minutes per batch
Copyright © 2014 Pearson Education, Inc. 31) A firm wants to develop a level material use schedule based on the following data. What should be the setup cost? Desired lot size: 60 Annual demand: 40,000 Holding cost: $20 per unit […]
Marketing Chapter 18 3 Customer intimate Companies Serve customers Who Are Willing Pay
Copyright © 2014 Pearson Education, Inc. 103) At the narrowest level, a company can define its competitors as other companies offering similar products and services to the same customers at similar prices. Answer: TRUE Page Ref: 527 Skill: Concept Objective: […]
Marketing Chapter 14 3 Thus When There Are Number of Customers Lined
Copyright © 2016 Pearson Education, Inc. 123) The zone of ________ is a range where a service dimension is deemed satisfactory, anchored by the minimum level consumers are willing to accept and the level they believe can and should be […]
Chapter 16 Which of the following statements regarding a pull system is TRUE
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 16 JIT, TPS, and Lean Operations Section 1 Just-in-Time, the Toyota Production System, and Lean Operations 1) TPS stands for Toyota Production System. Answer: TRUE Diff: 1 Key Term: […]
Marketing Chapter 18 2 Samsung and Apple are open to new ideas, relentlessly pursue new solutions
Copyright © 2014 Pearson Education, Inc. 61) Samsung and Apple are open to new ideas, relentlessly pursue new solutions, and work to get new products to market quickly. They serve customers who want state-of-the-art products and services, regardless of the […]
Marketing Chapter 14 1 How can services be defined and classified, and how do they
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 14 Designing and Managing Services 1) Which of the following is a characteristic of a service? A) The service is essentially tangible. B) The service does not result in […]
Chapter 15 each with a body work time of 4.5 hours and a paint time of 2 hours
Copyright © 2014 Pearson Education, Inc. 45) A manufacturer has the following jobs waiting on a single work center. The firm has not decided which dispatching rule to apply in order to prioritize the jobs and fix them into the […]
Marketing Chapter 18 1 Strategies that strongly position the company against competitors
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 18 Creating Competitive Advantage 1) Gaining ________ requires delivering more value and satisfaction to target consumers than competitors do. A) competitive advantage B) first-mover advantage C) economies of […]
Marketing Chapter 14 2 Although Brenda Previously Used The Postal Service
Copyright © 2016 Pearson Education, Inc. 83) Susanna wanted to check out a new salon in her locality, so she decided to go for a hair styling session. She was very happy with the way her stylist connected and related […]
Chapter 15 She Does Avery Brief Assessment What Each
Copyright © 2014 Pearson Education, Inc. 21) Which of the following is an advantage of the FCFS dispatching rule when used in services? A) FCFS maximizes utilization. B) FCFS minimizes the average number of jobs in the system. C) FCFS […]
Marketing Chapter 17 3 Gary spends most of his time making presentations to beginners
Copyright © 2014 Pearson Education, Inc. Refer to the scenario below to answer the following questions. The Treble Clef sells music books, musical instruments, and novelty gifts of a musical nature. In recent years, owner Gary Zahn has served as […]
Marketing Chapter 13 3 Manufacturers of systems such as razors and ink jet printers
Copyright © 2016 Pearson Education, Inc. 121) Manufacturers of systems such as razors and ink jet printers use a system of pricing called “two-part pricing”: one price for the disposable products and another for the “hardware.” Answer: FALSE Diff: 3 […]
Chapter 15 Delta uses mathematical short-term scheduling techniques
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 15 Short-Term Scheduling Section 1 The Importance of Short-Term Scheduling 1) Delta uses mathematical short-term scheduling techniques and a high-tech nerve center to manage the rapid rescheduling necessary to […]
Marketing Chapter 17 2 potential buyers can bid for airline tickets, hotel rooms, rental cars,cruises
Copyright © 2014 Pearson Education, Inc. 61) By using Priceline.com, potential buyers can bid for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. It is then up to sellers to decide whether or not to accept an offered […]
Marketing Chapter 13 2 Luxury Brands Must Carefully Control Distribution Via
Copyright © 2016 Pearson Education, Inc. 77) In the aftermath of a crippling recession, luxury for many has become more about style and substance, combining personal pleasure and self-expression. Answer: TRUE Diff: 2 LO: 13.4: How can marketers best manage […]
Chapter 14 All Other Parts Have One Week Lead
Copyright © 2014 Pearson Education, Inc. 21) (a) Consider the product structure shown below. Assuming 1 A is to be made, how many units of each of the other items would need to be made? (b) If there are 20 […]
Marketing Chapter 17 1 All of the following are benefits of online direct marketing for buyers
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships 1) Amazon.com, eBay, and GEICO approach customers via Web sites or mobile apps. This is an example of ________. […]
Marketing Chapter 13 1 What Are The Characteristics Products And How
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 13 Setting Product Strategy 1) A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, […]
Chapter 14 as the catalyst for low inventory, high quality, tight schedules
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 14 Material Requirements Planning (MRP) and ERP Section 1 Dependent Demand 1) Wheeled Coach obtains competitive advantage through MRP in part because of their excellent record integrity and insistence […]
Marketing Chapter 16 3 The Company Can Also monitor The Sales And
Copyright © 2014 Pearson Education, Inc. 99) Waldo Stores will reward an all-expense-paid trip to Hawaii to anyone who correctly guesses the date on which Waldo Stores was first established in the Boston area. Which type of sales promotion is […]
Marketing Chapter 12 3 It is incurring huge production costs, non existent profits
Copyright © 2016 Pearson Education, Inc. 118) What are end-user and vertical-level specialists? Answer: The key idea in successful nichemanship is specialization. A firm that specializes in one type of end-use customer is an end-user specialist. For example, a value-added […]
Chapter 13 Thus The Firm should Hire More Consultants But
Copyright © 2014 Pearson Education, Inc. 23) Houma Containers, Inc., makes industrial fiberglass tanks that are used on offshore oil platforms. Demand for the next four months and capacities of the plant are shown in the table below. Unit cost […]
Marketing Chapter 16 2 Which of the following refers to a closing technique used by sales
Copyright © 2014 Pearson Education, Inc. 60) Which of the following refers to a closing technique used by salespeople? A) asking customers for referrals B) developing solutions to customers’ problems C) seeking out hidden objections D) reviewing points of agreement […]
Marketing Chapter 12 2 a company that manufactures bottled water, diversified into soft
Copyright © 2016 Pearson Education, Inc. 74) Appy Juices, a company that manufactures bottled water, diversified into soft drinks before any of its opponents could launch a diversified product. This would be an example of a(n) ________ attack. A) flank […]
Chapter 13 Demand estimates For The Next Four Quarters Are
13–21 13) Describe the advantages and limitations of the transportation method for aggregate planning. Answer: Advantages include that it provides an optimal solution, and it is flexible by allowing overtime, subcontracting, extra shifts, and inventory carryover options. However, it does […]
Marketing Chapter 16 1 Low Performers Are Retained And Top Performers
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 16 Personal Selling and Sales Promotion 1) Which of the following is true with regard to personal selling? A) Personal selling entails personal presentations by a firm’s sales […]
Marketing Chapter 12 1 Why is it important for companies to grow the core of their business
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 12 Addressing Competition and Driving Growth 1) WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is […]
Chapter 13 Sub contracting Hiring And Layoffs Manipulate Supply c Price
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 13 Aggregate Planning and S&OP Section 1 The Planning Process 1) Plans for new product development generally fall within the scope of aggregate planning. Answer: FALSE Diff: 2 Key […]
Marketing Chapter 15 3 More Complex Experiments Could Designed to Include Other
Copyright © 2014 Pearson Education, Inc. 102) The most important objective of a reminder advertising is telling the market about a new product. Answer: FALSE Page Ref: 435 Skill: Concept Objective: 15-2 Difficulty: Moderate 103) Persuasive advertising aims to build […]
Marketing Chapter 11 2 If consumers can easily recall and recognize a brand element
73) If consumers can easily recall and recognize a brand element, the brand element is said to be ________. A) meaningful B) protectable C) adaptable D) transferable E) memorable Answer: E Diff: 1 LO: 11.3: How is brand equity built? […]
Chapter 12 If the standard deviation of demand is six per week
Copyright © 2014 Pearson Education, Inc. 3) If the standard deviation of demand is six per week, demand is 50 per week, and the desired service level is 95%, approximately what is the statistical safety stock? A) 8 units B) […]
Marketing Chapter 15 2 Easy Kathy Champ e Public Relations Specialist For
Copyright © 2014 Pearson Education, Inc. 61) Which of the following is a new digital medium that is used by advertisers to reach consumers directly? A) mobile phone B) direct mail C) newspapers D) billboards E) television Answer: A Page […]
Marketing Chapter 11 1 A credible brand signals a certain level of quality so that satisfied
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 11 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning […]
Chapter 12 Amazon’s original concept of operating without inventory has given
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 12 Inventory Management Section 1 The Importance of Inventory 1) According to the global company profile, Amazon.com’s advantage in inventory management comes from its almost fanatical use of economic […]
Marketing Chapter 15 1 When Verizon Wireless began offering the iPhone, it used its
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 15 Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. A) sales […]
Marketing Chapter 10 2 Suppliers who are dependable in their on-time delivery
Copyright © 2016 Pearson Education, Inc. 69) Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. A) resilience B) innovativeness C) insensitivity D) reliability E) expertise Answer: […]
Chapter 12 How Long Complete Cycled What The Average
Copyright © 2014 Pearson Education, Inc. 35) In the EOQ model, for a given level of demand, annual holding cost is larger as the order quantity is ________. Answer: larger Diff: 1 Key Term: Economic order quantity (EOQ) model AACSB: […]