Archives: Quiz
Management Chapter 5 2 Explain How The Customer Participates The Design
Copyright © 2017 Pearson Education, Inc. 7) The hierarchy of components, their description, and the quantity of each required to make one unit of a product are documented on: A) a group technology listing. B) a route sheet. C) a […]
Management Chapter 5 1 Identify The Benefits Associated With Manufacturability And
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Chapter 5 Design of Goods and Services Section 1 Goods and Services Selection 1) Regal Marine’s attempts to keep in touch with customers and respond to the marketplace are made […]
Management Chapter 4 2 When one constant is used to smooth the forecast average
Copyright © 2017 Pearson Education, Inc. 47) When one constant is used to smooth the forecast average and a second constant is used to smooth the trend, the forecasting method is ________. Answer: exponential smoothing with trend adjustment or trend-adjusted […]
Management Chapter 4 1 A forecast with a time horizon of about 3 months to 3 years is typically
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Chapter 4 Forecasting Section 1 What is Forecasting? 1) Forecasts may be influenced by a product’s position in its life cycle. Answer: TRUE Diff: 1 Learning Outcome: Describe major approaches […]
Management Chapter 3 3 Calculate the probability that the project will be completed in less than
Copyright © 2017 Pearson Education, Inc. 30) Consider the network described in the table below. Activity Immediate Predecessor(s) Pessimistic Probable Optimistic J — 15 10 8 K — 9 8 7 L J 10 6 5 M J 3 3 […]
Management Chapter 3 2 the identification of the critical path can be incorrect if a noncritical
21 AOA Minimum duration is the longest of the three paths, ADE, or a total of 19 days. Diff: 3 Key Term: Critical path analysis AACSB: Analytical thinking Objective: LO 3.2 Draw AOA and AON networks Learning Outcome: Describe the […]
Management Chapter 3 1 There Are Paths This Network e There Are
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Chapter 3 Project Management Section 1 The Importance of Project Management 1) One phase of a large project is scheduling. Answer: TRUE Diff: 1 Learning Outcome: Describe the goals and […]
Management Chapter 2 2 She has Scored One Potential Outsourcer Ling Services
Copyright © 2017 Pearson Education, Inc. 7) Which of the following environmental factors has not contributed to Microsoft‘s changing strategy? A) Google B) security issues C) faster processors D) the Internet E) global warming Answer: E Diff: 2 Learning Outcome: […]
Marketing Chapter 23 3 What Tools Are Available Help Companies Monitor
Copyright © 2016 Pearson Education, Inc. 122) Annual-plan control requires making sure the company isn’t overspending to achieve sales goals. The key ratio to watch is ________. A) stock turnover B) gross margin C) return on capital D) cash flow […]
Management Chapter 2 1 Which of the following statements regarding the Dreamliner
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Chapter 2 Operations Strategy in a Global Environment Section 1 A Global View of Operations and Supply Chains 1) Boeing’s development of the 787 Dreamliner is an example of a […]
Management Chapter 1 2 A foundry produces circular utility access hatches
Copyright © 2017 Pearson Education, Inc. 2) A knowledge society is one that has migrated from work based on knowledge to one based on manual work. Answer: FALSE Diff: 1 Key Term: Knowledge society Learning Outcome: Discuss operations and operations […]
Marketing Chapter 23 2 Social marketing programs take little time to develop and are generally
Copyright © 2016 Pearson Education, Inc. 80) Social marketing programs take little time to develop and are generally easy to implement. Answer: FALSE Diff: 1 LO: 23.3: How can companies be socially responsible marketers? AACSB: Ethical understanding and reasoning 81) […]
Marketing Chapter 23 1 What Are The Keys Effective Internal Marketing
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 23 Managing a Holistic Marketing Organization for the Long Run 1) Appointing teams to manage customer-value-building processes and break down walls between departments is part of which of the […]
Management Chapter 1 1 Some of the operations-related activities of Hard Rock Café
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Chapter 1 Operations and Productivity Section 1 What is Operations Management? 1) Some of the operations-related activities of Hard Rock Café include designing meals and analyzing them for ingredient cost […]
Marketing Chapter 22 3 These figures become more meaningful when compared with overall
Copyright © 2016 Pearson Education, Inc. Answer: The sales manager can learn many things about rep John Smith from this table. Total sales increased every year (line 3). This does not necessarily mean Smith is doing a better job. The […]
Management Chapter 1 good simulation models can take a longtime to develop
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Module F Simulation Section 1 What is Simulation? 1) Simulation has numerous applications in modern business, but few of these are in the area of operations. Answer: FALSE Diff: 1 […]
Marketing Chapter 22 2 Manage Costs Most Companies Are Choosing
Copyright © 2016 Pearson Education, Inc. 75) To manage costs, most companies are choosing a leveraged sales force that focuses reps on selling the company’s more complex and customized products to large accounts and uses inside salespeople and online ordering […]
Management Module F 2 What Was The Average Demand Per Period
Copyright © 2017 Pearson Education, Inc. 16) What is the cumulative probability of selling 4 tires? Tires Sold Probability 0 .1 1 .2 2 .15 3 .3 4 .25 A) 1 B) .5 C) 10 D) .2 E) .25 Answer: […]
Marketing Chapter 22 1 How can companies conduct direct marketing for competitive advantage
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 22 Managing Personal Communications: Direct and Database Marketing and Personal Selling 1) The catalog you receive from a large apparel store, displaying their new summer collection, is an example […]
Management Module E 1 Therefore the Reduction Labor Requirements More Rapid 70
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Module E Learning Curves Section 1 What Is a Learning Curve? 1) Experience curves may be valid for industrial applications, but have no role in services such as health care […]
Marketing Chapter 21 2 AT&T found that one of the most effective drivers of its sales
Copyright © 2016 Pearson Education, Inc. 76) AT&T found that one of the most effective drivers of its sales, along with unaided advertising awareness was ________. A) a blog B) an online forum C) social networks D) WOM E) pay-per-click […]
Management Module E 2 From This Answer deduce That Units Through Take
Copyright © 2017 Pearson Education, Inc. 24) The first unit of a product took 900 hours to build and the learning curve is 90%. How long will it take to make the first 3 units? (Use Table E.3) A) less […]
Marketing Chapter 21 1 Web Sites Ease Use And Physical Attractiveness
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 21 Managing Digital Communications: Online, Social Media, and Mobile 1) Which of the following is an example of paid media? A) word-of-mouth about the brand B) news stories about […]
Management Module D 2 Single phase Waiting line System Meets The Assumptions
Copyright © 2017 Pearson Education, Inc. 16) A single-phase waiting-line system meets the assumptions of constant service time or M/D/1. Units arrive at this system every 12 minutes on average. Service takes a constant 8 minutes. What is the average […]
Marketing Chapter 20 3 What Are The Guidelines For Effective Brand building
Copyright © 2016 Pearson Education, Inc. 118) The historical approach correlates past sales to past advertising expenditures using advanced statistical techniques. Answer: TRUE Diff: 1 LO: 20.3: How should sales promotion decisions be made? AACSB: Reflective thinking 119) Loyal brand […]
Management Module D 1 Waiting-line models are useful to operations in such diverse
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Module D Waiting-Line Models Section 1 Queuing Theory 1) Waiting-line models are useful to operations in such diverse settings as service systems, maintenance activities, and shop-floor control. Answer: TRUE Diff: […]
Marketing Chapter 20 2 seeks to determine whether an ad is communicating effectively
Copyright © 2016 Pearson Education, Inc. 73) ________ seeks to determine whether an ad is communicating effectively. A) Copy testing B) Flighting C) Pulsing D) Frequency capping E) Square inch analysis Answer: A Diff: 1 LO: 20.2: How should marketers […]
Management Module C 2 What is the difference between a feasible solution and an optimal
Copyright © 2017 Pearson Education, Inc. 18) An improvement index indicates: A) whether a method other than the stepping-stone should be used. B) whether a method other than the northwest-corner rule should be used. C) how much total cost would […]
Marketing Chapter 20 1 The “Got Milk” campaign was intended to boost sagging milk consumption
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 20 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 1) An advertising ________ is a specific communications task and achievement level to be accomplished with […]
Management Module C 1 The transportation model is an excellent tool for minimizing shipping
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Module C Transportation Models Section 1 Transportation Modeling 1) The transportation model is an excellent tool for minimizing shipping costs among existing facilities, but it is not useful when firms […]
Marketing Chapter 19 3 Student Answers Will Vary Negative Appeals Such
Copyright © 2016 Pearson Education, Inc. 109) Marketers can set communications objectives at any level of the hierarchy-of-effects model. Answer: TRUE Diff: 1 LO: 19.4: What are the major steps in developing effective communications? AACSB: Reflective thinking 110) The marketing […]
Management Module B 2 The first three points can be read from the graph axes
19 37) The objective of a linear programming problem is to maximize 1.50A + 1.50B, subject to 3A + 2B ≤ 600, 2A + 4B ≤ 600, 1A + 3B ≤ 420, and A,B ≥ 0. a. Plot the constraints […]
Marketing Chapter 19 2 Gravity is a company that markets customized T-shirts to its customers
Copyright © 2016 Pearson Education, Inc. 73) Gravity is a company that markets customized T-shirts to its customers. Gravity runs an ad that seeks to attract more customers. Apply the macromodel of the communications process to describe the communication between […]
Management Module B 1 Linear programming helps operations managers make decisions
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Module B Linear Programming Section 1 Why Use Linear Programming? 1) Linear programming helps operations managers make decisions necessary to make effective use of resources such as machinery, labor, money, […]
Marketing Chapter 19 1 Which of the following elements of the marketing communications
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 19 Designing and Managing Integrated Marketing Communications 1) ________ refers to the means by which firms attempt to inform, persuade, and remind consumers — directly or indirectly — about […]
Marketing Chapter 18 2 Which of the following is a post purchase service offered by
Copyright © 2016 Pearson Education, Inc. 77) Most retailers will put low prices on some items in order to increase traffic to the store. These low-priced products are known as ________. A) loss leaders B) price ceilings C) price skimmers […]
Management Module A 1 Clearly define the problem and factors that influence it
Copyright © 2017 Pearson Education, Inc. Operations Management, 12e (Heizer/Render/Munson) Module A Decision-Making Tools Section 1 The Decision Process in Operations 1) Analytic decision making is based on logic and considers all available data and possible alternatives. Answer: TRUE Diff: […]
Chapter 11s What is the probability that all three suppliers will be disrupted
Answer: C Diff: 3 Objective: LO1 Learning Outcome: Compare common approaches to supply chain design Copyright © 2014 Pearson Education, Inc. S11-1 Answer: TRUE Diff: 1 Objective: LO1 Learning Outcome: Compare common approaches to supply chain design Answer: E Diff: […]
Marketing Chapter 18 1 Full service Salespeople Are Ready Assist Every Phase
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 18 Managing Retailing, Wholesaling, and Logistics 1) ________ includes all the activities in selling goods or services directly to final consumers for personal, non-business use. A) Wholesaling B) Retailing […]
Chapter 7s The basic break-even model can be modified to handle more
Copyright © 2014 Pearson Education, Inc. 7) Basic break-even analysis typically assumes that: A) revenues increase in direct proportion to the volume of production, while costs increase at a decreasing rate as production volume increases. B) variable costs and revenues […]
Marketing Chapter 18 3 refers to buying large carload lots and dividing them into smaller
Copyright © 2016 Pearson Education, Inc. 120) ________ refers to buying large carload lots and dividing them into smaller units before shipping them out to consumers. A) Bulk breaking B) Containerization C) Wholesaling D) Warehousing E) Broking Answer: A Diff: […]
Chapter 7s Utilization is the number of units a facility can hold
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Supplement 7 Capacity and Constraint Management Section 1 Capacity 1) Utilization is the number of units a facility can hold, receive, store, or produce in a period of time. Answer: […]
Marketing Chapter 17 3 What Are The Key Channel Issues M commerce
Copyright © 2016 Pearson Education, Inc. 120) True Value is a retailer-owned cooperative with over 4,000 independent retail locations worldwide. Members of True Value own their individual stores and operate independently. True Value helps its members procure materials at a […]
Chapter 6s The specifications for a manifold gasket that installs between
Copyright © 2014 Pearson Education, Inc. 15) The specifications for a manifold gasket that installs between two engine parts calls for a thickness of 2.500 mm ± .020 mm. The standard deviation of the process is estimated to be 0.004 […]
Marketing Chapter 17 2 power can be effective, but its exercise produces resentment and can
Copyright © 2016 Pearson Education, Inc. 78) ________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power. A) Coercive B) Reward C) Legitimate D) Expert E) Referent Answer: A Diff: 2 […]
Chapter 6s The Sample Size Five The Mean Of sample
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Supplement 6 Statistical Process Control Section 1 Statistical Process Control (SPC) 1) Some degree of variability is present in almost all processes. Answer: TRUE Diff: 1 Key Term: Natural variations […]
Marketing Chapter 20 3 Deceptive promotion Includes Practices Such Misrepresenting The Products
Copyright © 2014 Pearson Education, Inc. 99) The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long- term health benefits. This information indicates that the organic food sold by Bryant and […]
Marketing Chapter 17 1 The Storage And Movement Books From The
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 17 Designing and Managing Integrated Marketing Channels 1) ________ are sets of interdependent organizations participating in the process of making a product or service available for use or consumption. […]
Chapter 6s Cartons of Plaster of Paris are supposed to weigh exactly
Copyright © 2014 Pearson Education, Inc. 69) Cartons of Plaster of Paris are supposed to weigh exactly 32 oz. Inspectors want to develop process control charts. They take ten samples of six boxes each and weigh them. Based on the […]
Marketing Chapter 20 2 Pedigree Foundation Which Along With The Pedigree ad option
Copyright © 2014 Pearson Education, Inc. 61) At the most basic level of environmental sustainability, a company can practice ________. A) pollution prevention B) product stewardship C) beyond greening activities D) new clean technology E) sustainability vision Answer: A Page […]