99) The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-
term health benefits. This information indicates that the organic food sold by Bryant and Anne
would fall into the category of ________ products.
A) salutary
B) mature
C) deficient
D) desirable
E) pleasing
100) Sustainable marketing calls for meeting the present needs of consumers and businesses
while also preserving or enhancing the ability of future generations to meet their needs.
101) The major criticisms of marketing include harming consumers through high prices,
deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and
poor service to disadvantaged countries.
102) Consumers can never buy functional versions of highly promoted branded products at lower
prices.
103) Brand name products give buyers assurances of consistent quality.
104) Though marketers may make long-term gains with high-pressure selling tactics, this
approach can do serious damage to short-term customer relationships.
105) Perceived obsolescence involves continually changing consumer concepts of acceptable
styles to encourage more and earlier buying.
106) The American marketing system has been accused of poorly serving disadvantaged
consumers.
107) Critics of marketing view consumer interest in material things as a natural state of mind
rather than as a matter of false wants created by marketing.
108) Marketers are the least effective when they appeal to existing wants rather than when they
attempt to create new ones.
109) On a deeper level, our wants and values are influenced not only by marketers but also by
family, peer groups, religion, cultural background, and education.
110) Both citizens and government agencies are part of the consumerism movement.
111) One of the traditional buyer’s rights is the right not to buy a product that is offered for sale.
112) Whereas environmentalists consider whether the marketing system is efficiently serving
consumer wants, consumerists are concerned with marketing’s effects on the environment and
with the environmental costs of serving consumer needs and wants.
113) The management strategy of environmental sustainability focuses on developing ways to
sustain the environment while also producing profits.
114) Product stewardship involves minimizing not only pollution from production and product
design but also all environmental impacts throughout the full product life cycle, while at the
same time reducing costs.
115) Sustainable marketing consists of five principles: consumer-oriented marketing, customer-
value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.
116) New World Food Supplements continuously seeks real product and marketing
improvements for its line of vitamin and protein supplements. This information indicates that
New World is involved in consumer-oriented marketing.
117) Sunset Lawn Service puts most of its resources into value-building marketing investments.
The management at Sunset is practicing customer-value marketing.
118) A company that makes marketing decisions by considering consumers’ wants and long-run
interests, the company’s requirements, and society’s long-run interest is said to be practicing
consumer-oriented marketing.
119) Sense-of-mission marketing means that the company should define its mission in broad
social terms rather than narrow product terms.
120) When a company views and organizes its marketing activities from only the consumer’s
point of view, it is practicing societal marketing.
121) A cigarette is an example of a salutary product.
122) Xorbate Blue is a relatively new food supplement that provides both high immediate
satisfaction and high long-run benefits, such as improved energy levels and muscle tone. Xorbate
Blue is best classified as a pleasing product.
123) When a company chooses what principle to follow on issues of ethics and social
responsibility, there are two common philosophies to use as guides: let the free market and legal
system decide or let individual mangers and companies choose.
124) A company must lower its ethical standards to successfully conduct business in countries
with low standards.
125) Briefly define the four marketing concepts
126) Discuss the ways in which critics accuse marketing of harming the consumer.
127) How do resellers answer criticism of the high costs of distribution?
128) Explain how marketers and marketing critics disagree about the psychological value of
advertising.
129) Explain why most marketers avoid deceptive practices.
130) Why might salespeople use high-pressure selling tactics that do not lead to long-term
relationships with customers?
131) What are the various risks a company takes when producing shoddy, harmful, or unsafe
products?
132) Explain the practice of redlining and why it is criticized.
133) What is meant by cultural pollution? Give two examples.
134) Why are critics concerned about companies acquiring competitors?
135) Describe and compare the three different categories of deceptive marketing practices.
136) How do marketers respond to critics’ accusations of planned obsolescence?
137) Identify the social costs of increased automobile ownership, and then describe two options
for restoring the balance between private and public goods. Give specific examples.
138) How do marketers respond to charges of “commercial noise”?
139) Compare the consumerism and environmentalism movements.
140) What are the various issues that are covered under environmentalism?
141) What is involved in pollution prevention? Give at least one example.
142) Discuss the first two levels of the environmental sustainability portfolio that pay off in the
short term.
143) What are the two levels in the sustainability portfolio that deal with “beyond greening”
activities that tend to pay off in the longer term.
144) Describe the five sustainable marketing principles.
145) Compare and contrast the four types of products in the societal classification of products.
Provide examples of each.
146) How is consumer-oriented marketing different from customer-value marketing?
147) Explain how a firm benefits from using sense-of-mission marketing.
148) Compare and contrast the two common principles that can be used to guide companies and
marketing managers on issues of ethics and social responsibility.
149) How is the societal marketing concept related to marketing ethics?