Archives: Quiz
Marketing Chapter 14 3 Beyond Knowledge Marketers Want Move Consumers Have
Copyright © 2014 Pearson Education, Inc. 99) Advertising involves a personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships. Answer: FALSE Page Ref: 407 AACSB: Communication Abilities Skill: Concept Objective: 14-1 Difficulty: […]
Marketing Chapter 10 1 which provides a cogent reason why the target market should buy
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 10 Crafting the Brand Positioning 1) All marketing strategy is built on STP: segmentation, targeting, and ________. A) positioning B) product C) planning D) promotion E) performance Answer: A […]
Chapter 11 A restaurant runs a special promotion on lobster and plans to sell
Copyright © 2014 Pearson Education, Inc. 8) A restaurant runs a special promotion on lobster and plans to sell twice as many lobsters as usual. When this large order is sent to the distributor, the distributor assumes the large size […]
Marketing Chapter 14 2 Which of the following statements is true about personal communication channels
Copyright © 2014 Pearson Education, Inc. 61) Which of the following statements is true about personal communication channels? A) A magazine advertisement exemplifies the use of a personal communication channel. B) All personal communication channels are directly controlled by a […]
Marketing Chapter 9 2 In what ways can a company divide the consumer market into segments
20 • Unconventional sports — Chick-fil-A sponsored the National Amateur Dodgeball Association, “a recreational pursuit for nontraditional sport enthusiasts.” • Cool events — Hurley, which defined itself as an authentic “Microphone for Youth” brand rooted in surf, skate, art, music, […]
Chapter 11 Compare and contrast different sourcing strategies including outsourcing
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 11 Supply Chain Management Section 1 The Supply Chain’s Strategic Importance 1) Even though a firm may have a low cost strategy, supply-chain strategy can select suppliers primarily on […]
Marketing Chapter 14 1 A company’s total marketing communications mix consists of a special
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy 1) A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, […]
Marketing Chapter 9 1 Which of the following statements about market segmentation is true
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 9 Identifying Market Segments and Targets 1) Which of the following statements about market segmentation is true? A) It involves changing the identity of a product, relative to the […]
Chapter 10 Determine Performance Rating Work Pace And Then compute
Copyright © 2014 Pearson Education, Inc. 21) Normal time equals the average observed time multiplied by the allowance factor. Answer: FALSE Diff: 2 Key Term: Normal time Objective: LO6 22) Suppose that the allowance factor for a job is 0.10, […]
Marketing Chapter 13 3 Department stores carry narrow product lines with deep assortments
Copyright © 2014 Pearson Education, Inc. 94) Department stores carry narrow product lines with deep assortments within those lines. Answer: FALSE Page Ref: 375 Skill: Concept Objective: 13-1 Difficulty: Moderate 95) Self-service retailers serve customers who are willing to perform […]
Marketing Chapter 8 3 Existence of gray markets leads to which of the following outcomes
Copyright © 2016 Pearson Education, Inc. 121) Existence of gray markets leads to which of the following outcomes? A) They make the distribution channel stronger. B) They create a free-rider problem making legitimate distributors’ investments in supporting a manufacturer’s product […]
Chapter 10 What is its relation to a firm’s human resource strategy
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 10 Human Resources, Job Design, and Work Measurement Section 1 Human Resource Strategy for Competitive Advantage 1) The objective of a human resource strategy is to manage labor and […]
Marketing Chapter 13 1 Which of the following is true of transporting goods via railroads
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 13 Retailing and Wholesaling 1) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. A) Franchising B) […]
Marketing Chapter 8 2 This Example Customizing Local Needs a Advertising
Copyright © 2016 Pearson Education, Inc. 82) Indirect exports are characterized by high investment, and therefore high risk. Answer: FALSE Diff: 1 LO: 8.4: What are the major ways of entering a foreign market? AACSB: Reflective thinking 83) In licensing, […]
Chapter 9 Draw The Appropriate Network For This Project b
9-40 35) Identify the five common layout heuristics used to assign tasks to workstations in assembly–line balancing. Answer: (1) longest task (operation) time; (2) most following tasks; (3) ranked positional weight; (4) shortest task (operation) time; (5) least number of […]
Marketing Chapter 13 2 Both Are Warehouse Clubs b Both Target The
Copyright © 2014 Pearson Education, Inc. 61) Which of the following wholesaler’s channel functions is exemplified by buying in carload lots and then dividing these lots into small quantities? A) warehousing B) transportation C) risk bearing D) bulk breaking E) […]
Marketing Chapter 8 1 Germany Japan And the United Kingdom a South Africa b
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 8 Tapping into Global Markets 1) What is a global firm? A) A firm that operates in one country and exports its goods and services to foreign countries. B) […]
Chapter 9 An airport is trying to balance where to place the three
Copyright © 2014 Pearson Education, Inc. 18) Departments A, B, C, and D need to be assigned to four rooms 1, 2, 3, and 4. These rooms are arranged in a row, in that order, with 20 meters between each. […]
Marketing Chapter 12 2 Moderate 82 Which The Following True Transporting Goods
Copyright © 2014 Pearson Education, Inc. 62) Which of the following is true of the exclusive distribution strategy? A) It makes products available to everybody, everywhere. B) It is used primarily for convenience items. C) It helps promote a brand’s […]
Marketing Chapter 7 2 Another Reason Companies May Reluctant Use Single
Copyright © 2016 Pearson Education, Inc. 85) Business marketers can stimulate problem recognition by ________. A) ensuring a presence in trade directories B) direct mail, telemarketing, and calling on prospects C) encouraging the Better Business Bureau to release statistics D) […]
Marketing Chapter 12 1 The sets of firms that supply companies with the raw materials
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 12 Marketing Channels: Delivering Customer Value 1) The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products […]
Marketing Chapter 7 1 A given percentage increase in consumer demand can lead to a larger
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 7 Analyzing Business Markets 1) ________ refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among […]
Marketing Chapter 12 3 In many Industries Traditional Intermediaries Are Dropping The
Copyright © 2014 Pearson Education, Inc. 98) When one of the stores complains that the jewelry they’re being given is inferior to the jewelry Kimberly sells to other stores, Kimberly experiences ________ conflict. A) horizontal B) multitiered C) vertical D) […]
Marketing Chapter 6 2 Selective attention is the tendency to interpret information in a way
Copyright © 2016 Pearson Education, Inc. 80) Selective attention is the tendency to interpret information in a way that will fit our preconceptions. Answer: FALSE Diff: 2 LO: 6.2: What major psychological processes influence consumer responses to the marketing program? […]
Marketing Chapter 11 3 Failure to enter the current price into a retailer’s system may result
Copyright © 2014 Pearson Education, Inc. 98) Failure to enter the current price into a retailer’s system may result in charges of ________. A) predatory pricing B) scanner fraud C) retail maintenance pricing D) discriminatory pricing E) price fixing Answer: […]
Marketing Chapter 6 1 Aspirational Groups Are those Person Hopes Join And
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 6 Analyzing Consumer Markets 1) ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their […]
Marketing Chapter 11 1 which covers different items in its line and changes over time
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 11 Pricing Strategies: Additional Considerations 1) Companies set not a single price, but a pricing ________ which covers different items in its line and changes over time as […]
Marketing Chapter 5 2 Their check-in formalities were handled by the staff
Copyright © 2016 Pearson Education, Inc. 70) Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they […]
Chapter 7 Kirstin is thinking about opening a Chinese restaurant and needs
Copyright © 2014 Pearson Education, Inc. 52) Kirstin is thinking about opening a Chinese restaurant and needs to buy a rice cooker. Machine A has fixed costs of $100 and variable costs of $1/pound. Machine B has fixed costs of […]
Marketing Chapter 11 2 Low-interest financing and longer warranties are both examples of
Copyright © 2014 Pearson Education, Inc. 61) Low-interest financing and longer warranties are both examples of ________. A) segmented pricing B) promotional pricing C) product bundling pricing D) captive product pricing E) product-form pricing Answer: B Page Ref: 321 Skill: […]
Marketing Chapter 5 1 The bundle of costs customers expect to incur in evaluating
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 5 Creating Long-Term Loyalty Relationships 1) Which of the following is true for the modern company organization chart? A) Frontline employees are less important than top management. B) Customers […]
Chapter 7 Which of the following industries is most likely to have low equipment
Copyright © 2014 Pearson Education, Inc. Operations Management, 11e (Heizer/Render) Chapter 7 Process Strategy Section 1 Four Process Strategies 1) A firm’s process strategy is its approach to transforming resources into goods and services. Answer: TRUE Diff: 1 Key Term: […]
Marketing Chapter 10 3 Because There Are Many Competitors Each Firm
Copyright © 2014 Pearson Education, Inc. 98) Milt Alden uses which of the following strategies for pricing his products? A) basing company price on competitors’ prices B) using everyday low pricing C) initiating an aggressive promotional campaign D) starting with […]
Marketing Chapter 4 1 For The Purpose Developing Consumer Insight You
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 4 Conducting Marketing Research 1) ________ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers. A) Marketing insights […]
Marketing Chapter 10 2 This Example An A Pure Competition b Monopolistic
Copyright © 2014 Pearson Education, Inc. 63) Which of the following is an external factor that affects pricing decisions in a company? A) the company’s overall marketing strategy B) the nature of the market C) the organizational objectives of the […]
Marketing Chapter 4 2 What steps are involved in conducting good marketing research
Copyright © 2016 Pearson Education, Inc. 72) The question “What is your opinion of the measures taken by the government to control inflation?” is an example of a ________ question. A) semantic differential B) word association C) completely unstructured D) […]
Marketing Chapter 10 1 Led Monitor 40 And The Variable Cost
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 10 Pricing: Understanding and Capturing Customer Value 1) ________ refers to the amount of money charged for a product or service. A) Value B) Cost C) Price D) […]
Marketing Chapter 3 2 The basis of cohort segmentation is that the experiences of
Copyright © 2016 Pearson Education, Inc. 76) The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values, preferences, and buying behaviors for […]
Marketing Chapter 9 3 Hence Many Firms Plan Market Rollout Over
Copyright © 2014 Pearson Education, Inc. 94) Which of the following stages of the new-product development was Evelyn involved in when she set up a demonstration booth to learn about consumers’ feelings toward her vacuum cleaner? A) concept testing B) […]
Marketing Chapter 3 1 Student Answers Will Vary Canon Can Network
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 3 Collecting Information and Forecasting Demand 1) As the manager of an organization that is attempting to build a Marketing Information System (MIS), you have been informed that an […]
Marketing Chapter 9 2 Smiths Crayola Crayons Have Been Preferred Users
Copyright © 2014 Pearson Education, Inc. 62) The innovation management system approach yields two favorable outcomes: it helps create an innovation-oriented company culture, and it ________. A) clearly assigns responsibility for the process to a single department B) yields a […]
Marketing Chapter 9 1 Which of the following statements is true of the idea generation stage
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 9 New-Product Development and Product Life Cycle Strategies 1) Which of the following is a significant challenge presented by the product life cycle? A) new-product development B) static […]
Marketing Chapter 2 2 A company that seeks to increase its sales and profits through
Copyright © 2016 Pearson Education, Inc. 69) A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy. A) diversification B) intensive C) […]
Marketing Chapter 8 3 Shopping products are less frequently purchased consumer products
Copyright © 2014 Pearson Education, Inc. 98) Which of the following is a potential drawback of multibranding? A) Multibranding tends to decrease brand loyalty. B) Company resources are likely to be concentrated on a single brand. C) Multibranding curbs the […]
Marketing Chapter 1 2 Regulation of industries has created greater competition and growth
Copyright © 2016 Pearson Education, Inc. 77) Regulation of industries has created greater competition and growth opportunities because the playing field has been leveled. Answer: FALSE Diff: 1 LO: 1.4: What forces are defining the new marketing realities? AACSB: Reflective […]
Marketing Chapter 8 2 consists of all the product lines and items that a particular seller offers
Copyright © 2014 Pearson Education, Inc. 58) A ________ consists of all the product lines and items that a particular seller offers for sale. A) product mix B) store brand C) supply chain D) value chain E) line extension Answer: […]
Marketing Chapter 1 1 Be specific About How Has Adapted Its Marketing
Copyright © 2016 Pearson Education, Inc. Marketing Management, 15e (Kotler) Chapter 1 Defining Marketing for the New Realities 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It […]
Marketing Chapter 8 1 Product planners need to consider products and services on three levels
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 8 Products, Services, and Brands: Building Customer Value 1) Which of the following is true with regard to products? A) The quality of products is far more difficult […]
Marketing Chapter 7 2 the process by which firms interact one-to-one with masses of customers
Copyright © 2014 Pearson Education, Inc. 61) ________ is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs. A) Product diversification B) Undifferentiated marketing C) Mass customization D) Differentiated […]
Marketing Chapter 7 1 A company selling child care products ran a television ad depicting women
Copyright © 2014 Pearson Education, Inc. Principles of Marketing, 15e (Kotler/Armstrong) Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1) ________ consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter. A) […]