61) At the most basic level of environmental sustainability, a company can practice ________.
A) pollution prevention
B) product stewardship
C) beyond greening activities
D) new clean technology
E) sustainability vision
62) Companies emphasizing pollution prevention have responded with ________.
A) superficial green marketing activities
B) internal beyond greening programs
C) external green marketing activities
D) external beyond greening activities
E) internal green marketing programs
63) Nike produces shoes out of “environmentally preferred materials”, recycles old sneakers, and
educates young people about conserving, reusing, and recycling. Nike is practicing ________.
A) new clean technology
B) product stewardship
C) pollution prevention
D) sustainability vision
E) design for environment
64) Which of the following is a part of an internal green marketing program?
A) design for environment practices
B) cradle-to-cradle practices
C) biodegradable packaging
D) product stewardship
E) new clean technology
65) Minimizing pollution from production and all environmental impacts throughout the full
product life cycle is called ________.
A) aesthetic consumerism
B) sustainability vision
C) product stewardship
D) beyond greening
E) pollution prevention
66) Electrola Inc. is currently designing a new product line with the goal of making each product
easy to recover, reuse, or recycle. Electrola Inc. hopes to recover many of these products when
they reach the end of their life cycle and reuse their components in new products. Electrola Inc.
is in the ________ stage of environmental sustainability.
A) pollution prevention
B) new clean technology
C) product stewardship
D) beyond greening
E) sustainability vision
67) ________ involves thinking ahead in the design stage to create products that are easier to
reuse, recycle, or recover.
A) DSS
B) DFE
C) Sustainability vision
D) New clean technology
E) Pollution prevention
68) Xerox Corporation’s Equipment Remanufacture and Parts Reuse Program converts end-of-
life office equipment into new products and parts. This not only helps sustain the environment,
but it is also highly profitable for the company. This practice is an example of a ________.
A) pollution prevention practice
B) green marketing practice
C) beyond greening practice
D) cradle-to-cradle practice
E) new environmental technology
69) Companies that plan to implement ________ develop innovative sets of environmental skills
and capabilities.
A) product stewardship
B) a sustainability vision
C) pollution prevention
D) a new clean technology
E) a DFE practice
70) ________ serves as a guide to the future by showing how the company’s products and
services, processes, and policies must evolve and what new technologies must be developed to
get there.
A) New clean technology
B) A cradle-to-cradle practice
C) Pollution prevention
D) Product stewardship
E) A sustainability vision
71) Which of the following is a selling decision that may be called into question under the law?
A) predatory pricing
B) product warranty
C) bait-and-switch advertising
D) promotional allowances and services
E) disclosure of customer rights
72) Which of the following is a product decision that may be called into question under the law?
A) stealing trade secrets
B) misrepresenting
C) patent protection
D) unfair discrimination
E) excessive cost
73) Packaging decisions that may be called into question under the law include ________.
A) minimum pricing
B) pollution
C) product quality and safety
D) exclusive territorial distributorship
E) product warranty
74) Which of the following is a channel decision that may be called into question under the law?
A) price increases
B) scarce resources
C) excessive cost
D) dealer’s rights
E) deceptive pricing
75) Competitive relations decisions that may be called into question under the law include
________.
A) pollution
B) barriers to entry
C) unfair discrimination
D) bait-and-switch advertising
E) fair packaging and labeling
76) Under the ________, a company’s marketing should support the best long-run performance
of the marketing system.
A) corporate social responsibility concept
B) direct marketing concept
C) sustainable marketing concept
D) free enterprise system concept
E) strategic planning concept
77) A company’s marketing should be guided by the sustainable marketing principle of
________.
A) direct marketing
B) viral marketing
C) buzz marketing
D) value marketing
E) innovative marketing
78) Jacob Engineering Group views and organizes its marketing activities from the viewpoint of
its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined
group of buyers. What does Jacob Engineering Group practice?
A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) customer-value marketing
E) innovative marketing
79) The principle of ________ requires that the company continuously seek real product and
marketing improvements.
A) consumer-oriented marketing
B) innovative marketing
C) customer-value marketing
D) sense-of-mission customer-value marketing
E) ambush marketing
80) The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and
interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even
grandparents. This is a successful example of ________ marketing.
A) consumer-oriented
B) innovative
C) customer-value
D) societal
E) sense-of-mission
81) Some firms define their purpose in narrow product terms. Others that define their purpose in
broad social terms follow ________.
A) societal marketing
B) sense-of-mission marketing
C) consumer-oriented marketing
D) customer-value marketing
E) consumerism
82) One look at a PEDIGREE ad or a visit to the pedigree.com Web site confirms that the people
behind the PEDIGREE Brand really do believe the “We’re for dogs” mission. Associates are
even encouraged to take their dogs to work. To further fulfill the “We‘re for dogs” brand
promise, the company created the PEDIGREE Foundation, which along with the PEDIGREE
Adoption Drive campaign, has raised millions of dollars for helping “shelter dogs” find good
homes. This information indicates that PEDIGREE is practicing ________.
A) consumerism
B) environmental sustainability
C) a sustainability vision
D) innovative marketing
E) sense-of-mission marketing
83) Dove wanted to do more than just sell its beauty care products. The company was on a quest
to discover “real beauty” and help women be happy just the way they are. As a result, the Dove
Campaign for Real Beauty was successfully launched in 2004. Which of the following types of
marketing was used by Dove?
A) sense-of-mission marketing
B) consumer-oriented marketing
C) customer-value marketing
D) innovative marketing
E) social marketing
84) When a company makes marketing decisions by considering consumers’ wants and interests,
the company’s requirements, and society’s long-run interests, it is practicing ________
marketing.
A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer-value
85) Deficient products are ________.
A) products that have neither immediate appeal nor long-run benefits
B) products that give high immediate satisfaction but only hurt consumers in the long run
C) products that have low appeal but may benefit consumers in the long run
D) products that are either unsafe or inferior
E) products in the decline stage of the product life cycle
86) Dale’s Drugstore sells cough medicine that is sour and ineffective. This is an example of a
________ product.
A) societal
B) pleasing
C) salutary
D) deficient
E) desirable
87) A company that makes products that give high immediate satisfaction but may hurt
consumers in the long run makes ________ products.
A) deficient
B) pleasing
C) salutary
D) desirable
E) threatening
88) Examples of pleasing products include ________.
A) cigarettes and junk food
B) dental services and medications
C) seat belts and air bags
D) fruits and vegetables
E) bicycle helmets and elbow pads
89) ________ products give both high immediate satisfaction and high long-run benefits.
A) Deficient
B) Pleasing
C) Desirable
D) Salutary
E) Threatening
90) Which of the following is the best example of a desirable product?
A) breakfast cereal
B) cigarettes
C) effective but foul-tasting medicine
D) junk food
E) dental insurance
91) In societal marketing, the ideal goal for companies is to turn all of their products into
________ ones.
A) salutary
B) desirable
C) pleasing
D) durable
E) serviceable
92) Maytag’s front-loading Neptune washer provides superior cleaning and energy efficiency.
The Neptune washer is an example of a ________ product.
A) deficient
B) pleasing
C) salutary
D) desirable
E) nondurable
93) The challenge for makers of which type of product is to add long-run benefits without
reducing the product’s desirable qualities?
A) salutary product
B) desirable product
C) pleasing product
D) durable product
E) deficient product
94) Bicycle helmets have low immediate appeal, but they tend to benefit consumers in the long
run. This indicates that a bicycle helmet is an example of a ________ product.
A) salutary
B) desirable
C) pleasing
D) durable
E) aesthetic
95) Envirosax reusable shopping bags are stylish and affordable, and they eliminate the need for
plastic store bags. Envirosax reusable shopping bags most likely fall in the category of ________
products.
A) deficient
B) pleasing
C) mature
D) desirable
E) unpleasing
96) Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions
to make when she and her staff are faced with moral dilemmas. To help them handle such
situations, Monica and other managers should create broad guidelines that everyone in the
organization must follow. Which of the following terms best describes these guidelines?
A) corporate value statements
B) company mission statement
C) company vision statement
D) corporate marketing ethics policies
E) company financial statement
97) Which of the following is being followed as a guiding principle by a company that produces
and heavily markets cigarettes, with many promotions aimed at young (although legal age)
nonsmokers?
A) the philosophy that companies should have a social conscience and be morally responsible for
current and future populations
B) the philosophy that companies can do in good conscience whatever the market and legal
systems allow
C) the philosophy of environmentalism
D) the philosophy of consumer-oriented marketing
E) the philosophy of consumerism
Refer to the scenario below to answer the following questions.
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of
organic food stores. The organic food sold by Bryant and Anne is of good quality. Also, it is
tasty and has long-term health benefits. Bryant and Anne’s business has expanded as more and
more consumers are interested in eating organic foods. What started as one shop in Vermont has
expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their
delight, Bryant and Ann have found that many people are willing to pay a bit more for food that
is organically grown.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices
offered for a list of the “Top Ten Take Homes” each week. Regular customers of the Good Green
Grocer know that the promotional items often run out of stock by mid-week, so the store
typically sees its heaviest traffic on Sunday and Monday.
98) Some customers believe that the Good Green Grocer purposefully runs weekly promotional
prices on items that are low in stock, leaving most customers who come to the store hoping for
lower prices but unable to buy the out-of-stock sale items. If this is true, then the Good Green
Grocer would most likely be accused of ________.
A) using puffery
B) deceptive pricing
C) deceptive promotions
D) deceptive packaging
E) green washing