Archives: Quiz

A current ratio is calculated by dividing a. current assets by current liabilities. b. accounts receivable by daily credit sales. c. current assets plus accounts receivable by current liabilities. d. credit sales by accounts receivable. Planning for an IPO requires […]

Wilbur is attempting to raise some quick cash for his business by selling its accounts receivable to a finance company, this is called a. selling short. b. factoring. c. mortgaging the future. d. pledging receivables. Entrepreneurs’ choices that affect the […]

Entrepreneurs who are deeply committed to ethical values operate their businesses in ways that reflect a. the standard practices of the industry. b. their personal interpretations of those values. c. profit motivations above all others. d. their personal religious values. […]

Newplant has the most experienced production employees and the lowest unit costs in its industry, indicating that it had benefited from a. experience curve efficiencies. b. learning effects. c. economies of scale. d. economies of scope. The most immediate goal […]

In a partnership, each partner has agency power, which means that a. upon the death of one partner, the remaining partners can operate the business. b. a partner can legally bind all members of the firm. c. an executor can […]

Which of the following statements is true of credit bureaus? a. They act as third-party underwriters of credit to companies which then offer this to customers. b. They provide a likely scenario of future use/misuse of credit. c. They profile […]

Promotional funds are determined according to past experience in which of the following methods? a. Spending as much as the competition b. What can be spared c. Percentage of sales d. Forecasted industry standard Which of the following is a […]

Which of the following is not one of the critical startup tasks involved in the preparation of the successful launch of a dot.com site? a. Creating and registering a site name b. Building a user-friendly site c. Promoting the firm’s […]

A copyright notice should include a. the symbol (c). b. the date the work was published. c. the name of the copyright owner’s company. d. a listing of all other copyrights held by the owner. When is a company a […]

Typical venture capitalists invest approximately ____ of their investment in later-stage businesses. a. one-fourth b. one-half c. three-fourths d. nearly all Leasing employees is a good alternative for small businesses because a. leasing companies take care of much of the […]

Regardless of their level of sophistication, available accounting systems a. rarely provide an accurate picture of operating results. b. often do not reveal employee fraud, theft, waste, and record-keeping errors. c. provide financial statements for internal use but not for […]

Your mother prompting you to “act like a lady (gentleman)” is the result of which sociological influence? a. culture b. opinion leaders c. reference groups d. social class Generally speaking, a strategy is a. an action plan that guides resource […]

A business owner’s policy is unique in that a. it contains no insurance to value feature. b. the business owner cannot be the designated beneficiary. c. property insured by the policy must have an after-loss residual value. d. it cannot […]

Prospective investors are most attracted by business plans showing a. evidence of customer acceptance of the venture’s product or service. b. expense projections that are far lower than normal industry ranges. c. growth projections that are unbelievably strong. d. detailed […]

The ideal period of life for starting a business is a. between the mid-20s and mid-30s. b. during the 20s. c. between the late 20s and early 40s. d. between 40 and 55. In a line organization, each employee has […]

In establishing a management training program, Mark Russell should be consider all of the following factors except a. The need for training. b. A plan for training. c. The timetable for training, d. The design of the training facilities. In […]

According to Peter Drucker, the means by which the entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth is a. creativity. b. innovation. c. capital spending. d. collaborating with competitors. Revenues from auction […]

Earnings before taxes are computed by deducting the firm’s financing costs from its ______ income. a. total b. projected c. net d. operating A business plan is a. a legal document for raising capital. b. a prospectus. c. a selling […]

Entrepreneur Carrie McAbee’s purchase of a Hair Diamond kiosk franchise is an example of a. how an entrepreneur’s lack of due diligence can lead to business failure. b. the opportunities that piggyback franchises offer to entrepreneurs. c. how important franchisor […]

A comprehensive break-even analysis entails a. examining revenue-cost relationships and establishing sales forecasts. b. analyzing marketing strategy. c. the use of comparison pricing. d. approximations of debits and credits. Mark Michaels is the owner of Delectable Delights, a specialty store […]

The son or daughter begins to function as a part-time employee in a family business during the a. pre-business stage. b. introductory stage. c. introductory functional stage. d. early succession stage. An understanding of the present value of a future […]

CarePair, a small business specializing in making and distributing hospital gowns to medical facilities, often sells its product on credit. The company maintains a ledger that divides accounts receivable into age categories based on the length of time they have […]

The most detailed and scrutinized section of a formal marketing plan is the a. competitor analysis. b. marketing strategy. c. market analysis. d. consumer analysis. Which of the following is a good source of consumer credit information? a. Trade-credit agencies […]

A change in leadership may play a role in bringing about a break with traditional methods of operation. Two major factors involved in grooming a son or daughter to enter the family business are the child’s aptitude and the child’s […]

Think about concept and communication tests. At the end of the test, you want to explore attitudinal or behavior impact. In this regard, consider the two questions shown below. I. Based on what you read, how likely are you to […]

Which of the following descriptive statistics is (are) appropriate for rating scales? A) percentages B) averages C) standard deviation D) all three are appropriate ways to examine responses to a rating scale Think about concept and communication tests. Initial questions […]

The last step in the creation of a brand concept map is ________. A) aggregation B) mapping C) elicitation According to VALS, ________ are trendy and fun loving. They are concerned about the opinions and approval of others. Money defines […]

Below are sources of qualitative information. – verbal text – written text – pictures – video How many, if any, of these is QUADAS able to code and analyze? A) 0 B) 1 C) 2 D) 3 E) 4 A […]

Consider the correspondence map shown below. Which attribute shown below is the most valued by consumers? A) Excellent selection B) Reliable phones C) Excellent service D) Knowledgeable salespeople The specific planning for focus groups begins with two simultaneous sets of […]

According to VALS, ________ are motivated by self-expression. They express themselves and experience the world by working on it – building a house, raising children, fixing a car, or canning vegetables – and have enough skill and energy to carry […]

Consider the two statements below with regard to focus group planning. I. When planning for the number of groups to be held, it is generally unwise to hold only one group per city. II. The number of locations selected for […]

The questionnaire ________ explains the purpose and goals of the research and asks for respondent participation. A) screener B) introduction C) classification questions D) synopsis The following two statements refer to the structure of experiments. I. An experiment can only […]

Imagine that you are conducting research to explore the effects of different manipulations on responses to online advertising. You are using a 2 x 2 x 3 design. How many different versions of the ad would be needed? A) 4 […]

Which type of sampling process allows you to confidently generalize the research findings to the population from which the sample was drawn? A) Convenience sampling B) Probability sampling C) Nonprobability sampling D) Snowball sampling E) Quota sampling Peg gives everyone […]

________ refers to the smooth flow of thoughts in a research report. A) Systemics B) Congruence C) Synchronization D) Harmony E) Coherence A perceptual mapping study was conducted to explore consumers’ perceptions of various brands of television sets. Two dimensions […]

Which of the following is most likely to provide research data on a subscription basis? A) Custom research supplier B) Syndicated research supplier C) Internal research supplier D) External research supplier E) All of the above are equally likely Which […]

With regard to eye tracking data, ________ identifies the visual element(s) that maintain attention. A) first fixation B) most fixation C) total gaze time D) individual gaze time According to Mapes and Ross, ________ is a measure of respondents’ ability […]

Only ________ sampling allows you to make valid generalizations about the population from which the sample was drawn. A) random B) judgment C) nonrandom D) snowball E) quota Consider the holes shown on the target below. If the holes represent […]

At the start of an experiment everyone is excited about their participation. Everyone takes a great deal of care in completing the pretest survey. The experiment takes five hours to complete. At the end of the experiment, a post-test questionnaire […]

Think about Stanton’s “Bill of Rights” for virtual world research. How many of the following are part of this “Bill of Rights?” – the right to know that I am a subject – the right to learn the benefits of […]

According to Gallup & Robinson, levels of recall are the key measures associated with commercial ________. A) persuasion B) believability C) intrusiveness D) relevance E) appeal The following may or may not describe acceptable practice in the writing of concept […]

You are examining the pattern of response on a survey prior to data analysis. The examination of the data on the question level should be followed by a review of each individual respondent’s pattern of response. Variables used in segmentation […]

With regard to neuromarketing, there is widespread agreement that the EEG is a superior approach to brain monitoring versus fMRI. A well written informed consent statement makes it clear that participation in the research is voluntary. Answer: TRUE Think about […]

The search phrase “trends + yogurt” will return identical results when used on Google and Bing. Mapes and Ross’ copy testing methodology measures commercial persuasion by comparing pre-exposure brand preferences to post-exposure brand preferences. Answer: TRUE A passive observer typically […]

When forming segments, it is important that responses to the classification variables be similar within segments and different across segments. Most focus group facilities can also assist with participant recruitment. Answer: TRUE Respondents’ expectations that their responses will be treated […]

Materials sent to a field service should always be accompanied by a cover letter that provides detailed information on the research, commitments, agreements, and particulars of the methodology. The decision whether or not to disguise a questionnaire is primarily influenced […]

Mary is the moderator for a focus group. The group consists of many shy individuals. Mary wants to avoid making these individuals feel uncomfortable, so she decides not to mention that the groups are being filmed and that individuals are […]

Support media are used to introduce a new message beyond the one being delivered by other advertising vehicles, marketing plans, and promotional techniques. a. True b. False A canned soup manufacturer and its agency are nailing down the responsibilities of […]

In a ___, the objectives state what the advertiser intends to accomplish in headlines, subheads, and text, while the methods describe how the objectives will be achieved. a. media plan b. budgetary plan c. copy strategy d. build-up analysis Scenario […]

When national companies and local merchants share advertising expenses, they are taking part in ____ . a. brand extension b. international advertising c. cooperative advertising d. trade channeling Which of the following is a difference between advertising specialties and business […]