You Make the CallSituation 1
Bill Moss and several other small business owners joined a trade mission to China to
explore market opportunities there. The group learned that China has a population of
1.3 billion and is the third-fastest-growing export market for small- and medium-sized
U.S. firms. Average annual income for farmers in China is approximately $285 per
person; typical urban income is about $827, with an average of $1,557 a year in more
prosperous cities like Shanghai. In any given year, the Chinese software market grows
by 30 percent and the number of Internet users quadruples. Furthermore, the demand
for management consulting services is increasing, especially information technology
consulting. Members of the group were surprised by the number of people who had cell
phones and regularly surfed the Internet, especially in large urban centers such as
Beijing, Shanghai, and Guangzhou. On the downside, they found that counterfeit goods
(from clothing and leather goods to software and CDs) were readily available at a
fraction of the cost of legitimate merchandise and that local merchants expressed an
interest in doing business only with vendors with whom they had established
relationships.
Sources: Data from http://www.china.org.cn/english/2002/Feb/26975.htm and
http://www.china.org.cn/BAT/28231.htm.
Question 1 What types of businesses would prosper in China? Why?
Question 2 What are the challenges and risks associated with doing business in China?
Question 3 What steps should Moss take to address these challenges and risks in order
to increase his chance of success in the market?