Archives: Quiz

Individual differences, which include personality and lifestyle, help determine consumer behavior. According to the ABC approach to attitudes, the statement, “I really like my smartphone,” is an example of the behavior component of attitude. Answer: F This is a statement […]

Voluntary memory is the memory for information one is exposed to, attends to, and applies effort to remember. Marketers should maximize incongruity in marketing messages if the primary goal is to create a favorable attitude rather than increased comprehension. Answer: […]

The nine nation approach in segmentation asserts the fact that consumer priorities remain consistent across regions. Legitimate power is associated with authority. Answer: T Consumers who engage in retail borrowing decrease product costs. Answer: F Consumers who engage in retail […]

With affect-based evaluation, alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation. The perceived risk for a product or service remains the same across consumers and situations. Answer: F Risk varies across consumers […]

Research confirms that consumers generally consider only a small fraction of the actual number of problem solutions that are available. In collectivist cultures, more focus is placed on the nuclear family. Answer: F In collectivist cultures, more focus is placed […]

Buying a product because it delivers a specific benefit is an example of the value-expressive function of attitudes. According to the kosher diet, dairy products cannot be consumed simultaneously with meat. Answer: T Hans searched the Internet, talked to friends, […]

Comprehension applies not only to consumer learning but to consumers’ attitudes as well. For functional types of services, hedonic value is more strongly related to customer share than is utilitarian value. Answer: F For functional types of services, utilitarian value […]

When a cat learns to run to the kitchen for food every time it hears the sound of the electric can opener, instrumental conditioning has occurred. The consumer with relatively high emotional expressiveness is likely to react in some way […]

Price gouging is the act of charging a higher than reasonable price for a good that occurs following some kind of natural disaster or event. Underlying attributes are sometimes referred to as experience qualities because they are often perceived only […]

A fearful consumer tends to buy less and enjoy the experience less. Costs are the positive results of consumption. Answer: F Costs are the negative results of consumption. Price is information signaling how much potential value may be derived from […]

Personality helps explain why a particular behavior provides great value to one consumer but none to another. The term bounded rationality describes the idea that perfectly rational decisions are always feasible. Answer: F The term bounded rationality describes the idea […]

You are a business consultant specializing in handling consumer complaints. Suggest some guidelines that hotel employees should follow when responding to consumer complaints. The tendency for expectations to guide performance perceptions is called confirmatory bias. Answer: T The mere exposure […]

What role does value play in consumer misbehavior? Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price. Answer: T The determinant criterion for a […]

When consumer misbehavior is the outcome of a deliberate decision-making process that weighs the risks and rewards of the behavior, it is referred to as opportunism. John dreams of gaining permanent membership in the Society for Scientists so that he […]

Netnography applies ethnographic tools to study the behavior of online cultures and communities. The term evaluative criteria is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem. Answer: T Things that lower […]

LOUIS VUITTON SCENARIO Carla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of […]

ENERGY BAR SCENARIO Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this […]

Which of the following types of ethical evaluations focuses on specific actions? a. Dysteleological evaluations b. Teleological evaluations c. Deontological evaluations d. Analogical evaluations e. Ideological evaluations AUTOMOBILE SCENARIO Consider a consumer who is contemplating a new automobile purchase. She […]

Which of the following is true about the effects of the source of a message on consumer attitudes? a. Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this […]

From a traditional advertising perspective, the basic communication model is referred to as a _____ approach. a. “one-to-one” b. “many-to-one” c. “one-to-many” d. “many-to-many” e. “one-way-street” Which of the following types of evaluation do consumers use to evaluate alternatives across […]

Which of the following is true about behavioral influence decision-making perspective? a. Consumers are rational and they diligently gather information about purchases. b. Consumers compare various brands of products on salient attributes. c. Consumers’ behaviors are influenced by environmental forces. […]

Echoic storage is the storage of: a. visual information as an exact representation of a scene. b. auditory information as an exact representation of a sound. c. olfactory information as an exact representation of a smell. d. gustatory information as […]

The total collection of all possible solutions to a recognized need is referred to as the _____ set of alternatives. a. awareness b. universal c. consideration d. inert e. inept COFFEE-MAKER SCENARIO Jane was visiting her friend and was served […]

VISITING THE DENTIST SCENARIO According to a survey conducted by the American Dental Association, almost 25 percent of Americans don”t go to the dentist as they nurture deep-rooted fears. According to the general public opinion there’s plenty to fearpain, needles, […]

Which of the following is a characteristic of consumers with low need for cognition? a. They tend to be influenced by things like an endorser’s attractiveness and cues that are not central to a message. b. They tend to think […]

Which of the following terms refers to lingering doubts about a decision that has already been made? a. Buyer’s remorse b. Cognitive dissonance c. Search regret d. Buyer’s guilt e. Cognitive inertia Community Trust Bank is analyzing its customer data […]

WALMART SCENARIO Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to […]

Consumers who have great influence on other consumers’ behaviors relating to product adoption and purchase are known as _____. a. conspicuous consumers b. surrogate consumers c. product innovators d. market leaders e. opinion leaders In most countries, the Head of […]

An associative network is a network of: a. synaptic pathways linking various stimuli. b. mental pathways linking knowledge within memory. c. neural pathways linking nerve fibres within the sensory memory. d. mental pathways linking consumer motivation with cognition. e. neural […]

CHRISTMAS SHOPPING SCENARIO Maisie waits for Black Friday each year to do her Christmas gift shopping. She maintains the tradition of gift-giving faithfully, as it makes her feel a sense of kinship and attachment with her family and close friends. […]

_____ refers to the purposeful allocation of information processing capacity toward developing an understanding of some stimulus. a. Reaction b. Comprehension c. Sensation d. Attention e. Retention As consumers get older, the value they receive from certain consumption activities often […]

According to the social judgment theory, in which of the following instances does assimilation occur? a. When the consumer is not involved with the message b. When an incoming message is perceived as falling within the latitude of rejection c. […]

Carl and Sarah, newlyweds, are considering the purchase of their first house. They are very involved with this purchase decision, particularly because they will be spending their entire savings on this purchase. They have been searching for information on the […]

Which of the following is a category of secondary stakeholders? a. Customers b. Managers c. Mass media d. Suppliers e. Regulating agencies The cognitive process in which active concepts frame thoughts and therefore affect both value and meaning is known […]

Which of the following is a postconsumption reactions theory? a. Need hierarchy theory b. Theory X and Theory Y c. Self-determination theory d. Equity theory e. Situational theory Which of the following types of social power gives an individual authority […]

A cosmetic manufacturer that targets young women was looking at a graphical display of how women perceived different brands of cosmetics. They found that their brand was clustered with brands that are targeted toward older women. This graphical depiction of […]

Sara is waiting for the results of a job interview she appeared for. She is anxious to know about the outcome and hopes that she will be selected for the job. This is an example of _____ appraisal. a. anticipation […]

Which of the following is a BRIC country? a. Belgium b. Ireland c. Russia d. Italy e. Canada When the search effort is not necessarily focused on an upcoming purchase; rather the effort is focused on staying up to date […]

The ability of a group or individual to influence a consumer due to the group’s or individual’s knowledge of, or experience with, a specific subject matter is known as _____ power. a. referent b. legitimate c. expert d. reward e. […]

The approximate worth of a customer to a company in economic terms is known as the _____. a. net present value (NPV) b. customer lifetime value (CLV) c. customer present value (CPV) d. customer future value (CFV) e. total customer […]

Irene has been saving up and searching for the right house to buy. She was ecstatic when a friend told her of a website that deals with real estate promotion and purchase. Irene, who confesses to be not so proficient […]

According to the elaboration likelihood model of persuasion, if a consumer is not involved with a message or lacks either the motivation or ability to process information, the _____ route to persuasion will be followed. a. central b. peripheral c. […]

_____ costs are the costs associated with changing from one choice, such as a brand, retailer, or service provider, to another. a. Switching b. Transfer c. Conversion d. Shilling e. Infiltrating Which type of cues refer specifically to information found […]

According to which of the following theories,communications provide information in ways beyond the explicit or obvious content of a message? a. Signal theory b. Habituation theory c. Dual-coding theory d. Prospect theory e. Multiple store theory Alice, a five-year-old, used […]

Which of the following perspectives to learning focuses on the cognitive processes associated with comprehension that lead to consumer learning? a. Behaviorist perspective b. Transformative perspective c. Constructivist perspective d. Information processing perspective e. Connectivist perspective Which of the following […]

Melissa wants to buy a new hair dryer. She considers five models and assigns them belief ratings from 1= very poor to 10= very good, and importance ratings from 10= most important to 1=least important. She sets a mental cutoff […]

The phenomenon in which consumers often choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____. a. resurgence b. acculturation c. divergence d. enculturation e. stratification In the balance theory, the […]

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling […]

Which of the following best describes repetitive, excessive, and purposeful consumer behaviors that are performed as a response to tension, anxiety, or obtrusive thoughts? a. Commodity fetishism b. Impulsive consumption c. Compulsive consumption d. Addictive consumption e. Commodity narcissism Which […]

Define customer commitment and describe its significance. Most young consumers who were born between 1995 and 2010 belong to _____. a. Generation X b. Baby Boomers c. Millennials d. Generation Y e. Generation Z Answer: E The statement, “I always […]