Price gouging is the act of charging a higher than reasonable price for a good that
occurs following some kind of natural disaster or event.
Underlying attributes are sometimes referred to as experience qualities because they are
often perceived only during consumption.
Research shows that consumers who are in bad moods can be more likely to be
generous to others.
Deficient products are products that offer high hedonic value.
The term unicultural is used to describe immigrants as they face decisions and form
preferences based on their old or new cultures.
Comprehension is an important topic for marketers because this stage determines the
effectiveness of marketing communication.
Two types of values are primary value and secondary value.
In the case of intentional learning, consumers simply sense and react (or respond) to the
environment and do not attempt to comprehend the information presented.
Consumers high in price sensitivity are less likely to complain than consumers with
some indifference about the price paid for a service.
Consumers can realize value even without an ability to assign meaning to the things
consumed.
Pleasing products are products that provide hedonic value to consumers but may be
harmful in the long run.
Group influence refers to the ways in which group members influence attitudes,
opinions, and behaviors of others within the group.
PRIZM combines demographic and behavioral information in a manner that enables
marketers to better understand and target their customers.
Personal shopping value (PSV) is the overall subjective worth of a shopping activity
considering all associated costs and benefits.
The final step in the consumption process is exchange.
Comprehension is the consumer’s attempt to derive meaning from the information
received by them.
According to social judgment theory, for a message to fall within a consumer’s latitude
of acceptance, the information presented must be perceived as coming from a credible
source.