When consumer misbehavior is the outcome of a deliberate decision-making process
that weighs the risks and rewards of the behavior, it is referred to as opportunism.
John dreams of gaining permanent membership in the Society for Scientists so that he
will never be dissociated from any of the Society’s activities. This is an example of a
dissociative group.
The size of a dress is an underlying attribute of the dress.
Define trait. Differentiate between the nomothetic and idiographic approaches.
Situational influences are unique to a time or place that can affect consumer decision
making and the value received from consumption.
Jamie found the new book he bought interesting and was so lost in reading it that he
forgot to have his dinner. Jamie has achieved a state of flow with the book.
The inert set includes those alternatives to which consumers are indifferent, or for
which strong feelings are not held.
Research indicates that consumers are more likely to purchase products when
disclaimers are presented very quickly especially for unknown or untrusted brands.
Cognitive interference provides the deepest comprehension and greatest chance of
accurate recall.
In instrumental conditioning, discriminative stimuli are stimuli that are differentiated
from other stimuli because they signal the presence of a reinforcer.
With strict liability, an injured consumer would have to show that the firm could foresee
a potential injury that might occur and then decided not to act on that knowledge.
Define cognitive appraisal theory. Describe the four types of cognitive appraisals and
their relevance to consumer behavior.
Define demographics. Discuss its importance with respect to microcultures.
The VALS 2 approach classifies consumers into 66 distinct segments.
Explain why consumers get treated differently in different types of exchange
environments.
A refrigerator is an example of a durable good.
Consumer inertia means that a consumer will tend to continue a pattern of behavior
until some stronger force motivates him or her to change.