Personality helps explain why a particular behavior provides great value to one
consumer but none to another.
The term bounded rationality describes the idea that perfectly rational decisions are
always feasible.
List the five activities in the consumer decision-making process with examples for each.
Define the concept of word-of-mouth (WOM). Differentiate between organic WOM
and amplified WOM.
Companies must deal only with geographical distances when operating in different
countries.
Men and women make consumer decisions identically.
The term interactional fairness captures how fairly a consumer believes he/she is treated
when dealing with service personnel in resolving some issue.
Social psychology focuses on the thoughts, feelings, and behaviors that people have as
they interact with other people.
While students may argue that the following can exert any of the following types of
power over others, the primary types might include:
(a) judge legitimate power
(b) coach referent power, expert power, reward power, or coercive power
(c) parent referent power, legitimate power, reward power, coercive power
(d) friend referent power
(e) doctor expert power
Explain the three types of reference group influence. Explain for each type how a
reference group influences your behavior.
Consumers with low emotional intelligence (EI) are better able to manage their own
emotions and exhibit self-control.
Asian-Americans are scattered around the U.S. making it tough for marketers to
effectively reach this customer group.
An individual’s consumption activity helps determine how accepted he or she is by the
other consumers in the society.
The Baby Boomers were born in relatively poor and volatile economic times.
Describe the six generational microcultures in the United States.
Costs involve more that just the price of the product.