A fearful consumer tends to buy less and enjoy the experience less.
Costs are the positive results of consumption.
Price is information signaling how much potential value may be derived from
consuming something.
The end state is the perceived state for which the consumer strives.
Emotions are considered psychobiological because they involve both psychological
processing and physical responses.
Consumer complaints pay off for the marketers as well as for the consumers.
Consumers with a high capacity to self-regulate their behavior are referred to as
state-oriented.
Crowding exerts a linear effecton consumers.
The Consumer Bill of Rights, which today stands as a foundation of the consumerism
movement, was introduced in 1962.
A need is a specific desire that spells out a way a consumer can go about addressing a
recognized want.
Products are multifaceted and can provide value in many ways.
A positive role of price exists when product price signals the desirability as well as the
prestige associated with owning the product.
Switching costs are the costs associated with changing from one choice to another.
The activities found in the decision-making process are referred to as steps because
consumers proceed through the activities in a sequential fashion.
In a message, everything besides the figure should be less important and simply
represent the ground (or background) relative to the central message.
A market orientation represents a much narrower focus than a strategic orientation that
focuses more solely on production.
The Millennial generation has been referred to as the first “always connected”
generation.