Principles of Marketing, Global Edition 17th Edition

ISBN 13

978-1292220178

ISBN 10

1292220171

Authors

Gary Armstrong Philip Kotler

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167 documents found.

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978-1292220178 Chapter 1 Lecture Note Part 1

Chapter 1 MARKETING: CREATING CUSTOMER VALUE AND ENGAGEMENT MARKETING STARTER: CHAPTER 1 Emirates Customer Value-Driven Marketing: Engaging Customers and Building Brand Community Synopsis Founded in 1985, the Emirates Group operates across six continents and 144 cities. It is the largest international airline in the world. Emirates set out to be an innovative, modern, and customer-oriented

Principles of Marketing 17th Edition

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978-1292220178 Chapter 1 Lecture Note Part 2

p. 38 PPT 1-19 PPT 1-20 PPT 1-21 p. 39 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return. ENGAGING CUSTOMERS AND MANAGING CUSTOMER RELATIONSHIPS Customer Relationship Management Customer relationship management is perhaps the most important concept of modern marketing. Customer relationship management is the overall process of building and

Principles of Marketing 17th Edition

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978-1292220178 Chapter 1 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 1-1 Define marketing and outline the steps in the marketing process. (AASCB: Communication) Answer: Student answers will vary based on their personal response. Refer to the MyLab for an opportunity to assign this question, and all starred MyLab questions, to a student discussion board. an opportunity to assign

Principles of Marketing 17th Edition

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978-1292220178 Chapter 10 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 10-1 Why is finding and implementing the right pricing strategy critical to a companys success? (AACSB: Communication) Answer: Price is the only element in the marketing mix that produces revenue; all other elements represent costs. Price is also one of the most flexible marketing mix elements. Unlike

Principles of Marketing 17th Edition

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978-1292220178 Chapter 11 Lecture Note Part 2

p. 335 PPT 11-11 PPT 11-12 p. 336 PPT 11-13 p. 336 p. 336 PPT 11-14 Discuss how companies adjust their prices to take into account different types of customers and situations. PRICE ADJUSTMENT STRATEGIES Companies usually adjust their basic prices to account for various customer differences and changing situations. The seven price-adjustment strategies are summarized in Table 11.2. Discount and Allowance Pricing Most companies adjust

Principles of Marketing 17th Edition

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978-1292220178 Chapter 11 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 11-1 Name and describe the two broad new-product pricing strategies. When would each be appropriate? (AACSB: Communication) Answer: Companies bringing out a new product face the challenge of setting prices for the first time. They can choose between two broad strategies: market-skimming pricing and market-penetration pricing. They can

Principles of Marketing 17th Edition

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978-1292220178 Chapter 12 Lecture Note Part 2

p. 368 PPT 12-28 p. 369 PPT 12-29 p. 369 PPT 12-30 PPT 12-31 p. 369 PPT 12-32 p. 370 p. 370 PPT 12-33 PPT 12-34 Identify the major channel alternatives open to a company. CHANNEL DESIGN DECISIONS Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them. Analyzing Consumer Needs The company must balance consumer needs not only against the feasibility

Principles of Marketing 17th Edition

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978-1292220178 Chapter 13 Lecture Note Part 1

Chapter 13 RETAILING AND WHOLESALING MARKETING STARTER: CHAPTER 13 Uniqlo: The Innovative Route in Fashion Retailing Synopsis UNIQLO is Japans first specialty store retailer of private label apparel (known as an SPA), and it has continuously innovated in functional materials through collaborations with manufacturers and suppliers as well as customers. For example, it has developed

Principles of Marketing 17th Edition

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978-1292220178 Chapter 13 Lecture Note Part 2

PPT 13-16 p. 400 PPT 13-17 PPT 13-18 p. 401 PPT 13-19 p. 402 p. 403 PPT 13-20 p. 403 PPT 13-21 Describe the major retailer marketing decisions. Retailer Marketing Decisions Segmentation, Targeting, Differentiation, and Positioning Decisions Retailers must first segment and define their target markets and then decide how they will differentiate and position themselves in these markets. Too many retailers fail to define their target markets and positions clearly. In contrast,

Principles of Marketing 17th Edition

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978-1292220178 Chapter 13 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 13-1 Define omni-channel retailing and explain its connection to shopper marketing. (AACSB: Communication) Answer: These days, shopper marketing and the point of purchase go well beyond in-store buying. They involve consumers working across multiple channels as they shop. Influencing consumers buying decisions calls for omni-channel retailing, creating a

Principles of Marketing 17th Edition

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978-1292220178 Chapter 14 Lecture Note Part 2

p. 432 PPT 14-17 p. 432 PPT 14-18 PPT 14-19 p. 433 PPT 14-20 STEPS IN DEVELOPING EFFECTIVE MARKETING COMMUNICATION There are several steps in developing an effective integrated communications and promotion program. Identifying the Target Audience A marketing communicator starts with a clear target audience in mind. The audience may be potential buyers or current users, those who make the buying decision or

Principles of Marketing 17th Edition

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978-1292220178 Chapter 15 Lecture Note Part 2

Assignments, Resources Use Discussion Questions 15-1, 15-2, and 15-3 here Use Critical Thinking Exercise 15-6 and 15-7here Use Marketing Ethics here Use Real Marketing 15.1 here Use Additional Projects 1 and 2 here Use Small Group Assignment 1 here Use Individual Assignment 1 here Use Outside Examples 1 and 2

Principles of Marketing 17th Edition

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978-1292220178 Chapter 15 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 15-1 Explain the decisions marketing managers make when developing an advertising program. (AACSB: Communication) Answer: Student answers will vary based on their personal response. Refer to the MyLab for an opportunity to assign this question, and all starred MyLab questions, to a student discussion board. an

Principles of Marketing 17th Edition

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978-1292220178 Chapter 16 Lecture Note Part 2

Assignments, Resources Use Discussion Questions 16-2 here Use Critical Thinking Exercise 16-7 here Use Marketing Ethics here Use Think-Pair-Share 2 here Troubleshooting Tip The issues surrounding managing the sales force can be difficult for some students. Individually, each decision a sales manager needs to make seems reasonable enough. A sales manager must have

Principles of Marketing 17th Edition

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978-1292220178 Chapter 16 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 16-1 Define personal selling and discuss its role in a companys promotion mix. (AASCB: Communication; Reflective Thinking) Answer: Student answers will vary based on their personal response. Refer to the MyLab for an opportunity to assign this question, and all starred MyLab questions, to a student

Principles of Marketing 17th Edition

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978-1292220178 Chapter 17 Lecture Note

Chapter 17 DIRECT, ONLINE, SOCIAL MEDIA, and MOBILE MARKETING MARKETING STARTER: CHAPTER 17 Samsung Electronics: Engaging Customers Globally via Social Media Marketing Synopsis One of the key reasons for Samsungs ongoing success is its marketing strategy, which has greatly expanded in recent years to take advantage of the surging digital opportunities for direct, up-close-and-personal interactions with its

Principles of Marketing 17th Edition

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978-1292220178 Chapter 17 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 17-1 Discuss the benefits of direct and digital marketing to buyers and sellers. (AACSB: Communication) Answer: For buyers, direct and digital marketing are convenient, easy, and private. They give buyers anywhere, anytime access to an almost unlimited assortment of goods and a wealth of product and buying information.

Principles of Marketing 17th Edition

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978-1292220178 Chapter 18 Lecture Note Part 2

p. 549 PPT 18-13 p. 549 p. 549 p. 549 PPT 18-14 Explain the fundamentals of competitive marketing strategies based on creating value for customers. COMPETITIVE STRATEGIES Having identified and evaluated its major competitors, the company now must design broad competitive marketing strategies by which it can gain competitive advantage by offering superior customer value. Approaches to Marketing Strategy No one strategy is best

Principles of Marketing 17th Edition

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978-1292220178 Chapter 19 Lecture Note Part 2

p. 572 PPT 19-12 PPT 19-13 p. 572-573 PPT 19-14 p. 573 Economic Environment Two economic factors reflect the countrys attractiveness as a market: 1. Industrial structure 2. Income distribution The countrys industrial structure shapes its product and service needs, income levels, and employment levels. The four types of industrial structures are as follows: 1. Subsistence economies: The vast majority of

Principles of Marketing 17th Edition

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978-1292220178 Chapter 19 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 19-1 What environmental factors must international marketers consider when entering foreign markets? (AACSB: Communication) Answer: Student answers will vary based on their personal response. Refer to the MyLab for an opportunity to assign this question, and all starred MyLab questions, to a student discussion board. an

Principles of Marketing 17th Edition

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978-1292220178 Chapter 2 Lecture Note Part 1

Assignments, Resources Use Critical Thinking Exercise 2-6 here Use Online, Mobile, and Social Media Marketing here Use Marketing Ethics here Troubleshooting Tip Many students will have an incomplete under- standing of the growth strategies shown in the product/market expansion grid. Though these areas are carefully described in the text, it is useful to make sure

Principles of Marketing 17th Edition

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978-1292220178 Chapter 2 Lecture Note Part 2

Chapter 2 COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER ENGAGEMENT, VALUE, AND RELATIONSHIPS MARKETING STARTER: CHAPTER 2 Rolex: Building Brand Equity through a Customer-driven Marketing Mix Synopsis Rolex has become an outward expression of exclusiveness. Rolex pursues a premium pricing policy and sets its prices with little regard to the competition, setting instead the price that

Principles of Marketing 17th Edition

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978-1292220178 Chapter 2 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 2-1 Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing places in this process. (Objective 1) (AACSB: Communication). Answer: Strategic planning is the process of developing and maintaining a strategic fit between

Principles of Marketing 17th Edition

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978-1292220178 Chapter 20 Lecture Note Part 2

p. 600 PPT 20-6 PPT 20-7 p. 600 PPT 20-8 p. 600 p. 601 PPT 20-9 p. 601 Identify the major social criticisms of marketing SOCIAL CRITICISMS OF MARKETING Marketings Impact on Individual Consumers Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged consumers.

Principles of Marketing 17th Edition

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978-1292220178 Chapter 20 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 20-1 Compare and contrast how the marketing concept, the societal marketing concept, and the sustainable marketing concept, meet the needs of consumers and companies. (AASCB: Communication) Answer: Student answers will vary based on their personal response. Refer to the MyLab for an opportunity to assign this

Principles of Marketing 17th Edition

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978-1292220178 Chapter 3 Lecture Note Part 1

Chapter 3 ANALYZING THE MARKETING ENVIRONMENT MARKETING STARTER: CHAPTER 3 Philips: Analyzing the Marketing Environment in the Middle East Synopsis At the beginning of the 21st century, Philips needed a new and coherent marketing strategy for the entire Middle East region, which had been identified as a key market by the company. In order to

Principles of Marketing 17th Edition

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978-1292220178 Chapter 3 Lecture Note Part 2

p. 96 PPT 3-15 PPT 3-16 p. 96 PPT 3-17 p. 97 PPT 3-18 Explain how changes in the demographic and economic environments affect marketing decisions. THE MACROENVIRONMENT Demographic Environment Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. The demographic environment involves people, and people make up markets. Demographic trends include changing

Principles of Marketing 17th Edition

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978-1292220178 Chapter 3 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 3-1 Name and describe the types of publics in a companys marketing environment. (AASCB: Communication) Answer: The companys marketing environment includes various publics. A public is any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives. We can

Principles of Marketing 17th Edition

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978-1292220178 Chapter 4 Lecture Note

Chapter 4 MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS MARKETING STARTER: CHAPTER 4 Ferrero: Managing Marketing Information and Customer Insights Synopsis When Ferrero entered India in 2004, the country did not really have a ready market for premium chocolates. Since India is a very price-sensitive country, most brands offer products at low prices in small

Principles of Marketing 17th Edition

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978-1292220178 Chapter 4 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 4-1 What is big data, and what opportunities and challenges does it provide for marketers? (AACSB: Communication; Reflective Thinking) Answer: The most important consideration is the users of the MIS. A well-designed system begins and ends with the requirements of the users. The data collected has

Principles of Marketing 17th Edition

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978-1292220178 Chapter 5 Lecture Note Part 1

Chapter 5 CONSUMER MARKETS AND BUYER BEHAVIOR MARKETING STARTER: CHAPTER 5 Lenovo: Understanding Customers and Building Profitable Relationships Synopsis Lenovos marketers spend a great deal of time thinking about customers and their buying behavior. The company highly values the input of its customers and tracks it accordingly. By listening and communicating constantly with their customers and

Principles of Marketing 17th Edition

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978-1292220178 Chapter 5 Lecture Note Part 2

p. 167 PPT 5-15 PPT 5-16 p. 168 PPT 5-17 p. 168 PPT 5-18 Personal Factors Age and Life Stage. People change the goods and services they buy over their lifetimes. Tastes in food, clothes, furniture, and recreation are often age-related. Buying is also shaped by the stage of the family life cycle. Marketers often define their targets in terms

Principles of Marketing 17th Edition

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978-1292220178 Chapter 6 Lecture Note Part 1

Chapter 6 BUSINESS MARKETS AND BUSINESS BUYER BEHAVIOR MARKETING STARTER: CHAPTER 6 IBM: The Worlds Most Valuable Business-to-Business Brand Synopsis IBMs Big Blue nickname used to be on the lips of any computer buyer, from laptops and desktop machines to mainframes. By the early 1990s, the companys sales had plateaued, which caused the firm to

Principles of Marketing 17th Edition

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978-1292220178 Chapter 6 Lecture Note Part 2

p. 192 PPT 6-12 PPT 6-13 p. 192 PPT 6-14 p. 192 PPT 6-15 Participants in the Business Buying Process The decision-making unit of a buying organization is called its buying center: all the individuals and units that participate in the business decision-making process. The buying center includes all members of the organization who play any of five roles in the purchase

Principles of Marketing 17th Edition

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978-1292220178 Chapter 6 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 6-1 Explain how the market structure and demand differ for business markets compared to consumer markets. (AACSB: Communication; Reflective Thinking) Answer: Student answers will vary based on their personal response. Refer to the MyLab for an opportunity to assign this question, and all starred MyLab questions,

Principles of Marketing 17th Edition

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978-1292220178 Chapter 7 Lecture Note Part 1

p. 221 PPT 7-19 Requirements for Effective Segmentation To be useful, market segments must be: Measurable: The size, purchasing power, and profiles of the segments can be measured. Accessible: The market segments can be effectively reached and served. Substantial: The market segments are large or profitable enough to serve. Differentiable: The segments are conceptually distinguishable

Principles of Marketing 17th Edition

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978-1292220178 Chapter 7 Lecture Note Part 2

Chapter 7 CUSTOMER-DRIVEN MARKETING STRATEGY: CREATING VALUE FOR TARGET CUSTOMERS MARKETING STARTER: CHAPTER 7 Henkels Persil: A Glocal Marketing Success Synopsis Since its foundation, Henkel Saudi Arabia has enjoyed tremendous growth. The introduction of Persil Abaya Shampoo for women, Persil White liquid detergent, and Persil Starch Spray for men was based on extensive market research on

Principles of Marketing 17th Edition

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978-1292220178 Chapter 7 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 7-1 How would you describe the key differences between differentiation and positioning? Do businesses use both techniques? (AACSB: Communication) Answer: Differentiation involves making the product or service noticeably different from the competition so consumers can recognize its distinctive properties or features more easily. Positioning is about

Principles of Marketing 17th Edition

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978-1292220178 Chapter 8 Solution Manual

END OF CHAPTER MATERIAL Discussion Questions 8-1 What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each. (AACSB: Communication; Reflective Thinking) Answer: Student answers will vary based on their personal response. Refer to the MyLab for an opportunity to assign this question, and

Principles of Marketing 17th Edition

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978-1292220178 Chapter 9 Lecture Note

Chapter 9 DEVELOPING NEW PRODUCTS AND MANAGING THE PRODUCT LIFE CYCLE MARKETING STARTER: CHAPTER 9 SAMSUNG: Enriching Customers Lives through New-Product Innovation Synopsis Twenty years ago, Samsung was known as a Korean copycat brand; the brand you bought if you couldnt afford a Sony product, at that time the most coveted consumer electronics brand.

Principles of Marketing 17th Edition

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BUS 18785

The affordable method involves setting promotion budgets to match competitors' outlays. FALSE FALSE FALSE Sales of products decline because of technological advances, shifts in consumer tastes, and increased competition. TRUE TRUE TRUE The federal government may prevent a company from adding products through acquisitions if acquisition threatens to lessen competition. TRUE TRUE TRUE

Principles of Marketing 17th Edition

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BUS 19399

The managers of Alfredo's Pizza, a popular pizzeria in New York City, have been increasingly encouraging senior citizens to visit the pizzeria's numerous outlets spread across the city. Anticipating a rise in the population of senior citizens in the area, the management of Alfredo's Pizza is seeking to tap into

Principles of Marketing 17th Edition

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BUS 24669

A product's position is the place it occupies relative to competitors' products in consumers' minds. TRUE TRUE TRUE Brand name products give buyers assurances of consistent quality. TRUE TRUE TRUE Local publics include consumer organizations, environmental groups, minority groups, and others. FALSE FALSE FALSE A group of firms in an industry following the

Principles of Marketing 17th Edition

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BUS 25153

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A) economic B) technological C) social D) political E) cultural D D D For concept test, companies will frequently present customers with ________ of the concept for a reliable concept test. A) a verbal

Principles of Marketing 17th Edition

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BUS 25472

A company is guilty of ________ if the company forgets latent competitors and only focuses on current competitors. A) perfect competition B) self-competition C) Cournot competition D) competitor backlinking E) competitor myopia E E E More and more, companies are shifting their brand management focus from brand profitability toward ________. A) technology management B) product management C) customer management D)

Principles of Marketing 17th Edition

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BUS 26017

Marissa Hopkins, a hospital nurse, notices that the gurneys used in the hospital are not durable enough. She informed the hospital authorities about Grace Care Inc., a new company selling lightweight and durable gurneys. In this instance, Marissa played the role of a(n) ________. A) strategist B) buyer C) gatekeeper D) influencer E) decider D D

Principles of Marketing 17th Edition

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BUS 36276

According to the commercialization stage of the new product development process, following the decision to introduce the new product at a particular time, a company must next decide ________. A) where to launch the new product B) how to launch the new product C) why to launch the new product D) what pricing strategies

Principles of Marketing 17th Edition

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BUS 36871

The competitive intelligence system of a company supplies key information to relevant decision makers about the company's competitors. TRUE TRUE TRUE Product quality is harder to define and judge than service quality. FALSE FALSE FALSE The goal of supervision is to encourage salespeople to "work hard" and energetically toward sales force goals. FALSE

Principles of Marketing 17th Edition

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BUS 40855

Which of the following is a digital medium that is used by advertisers to reach consumers directly? A) smartphone B) direct mail C) newspapers D) billboards E) television A A A Which of the following can help a company create direct procurement accounts with suppliers, through which company buyers can purchase equipment, materials, and supplies directly? A)

Principles of Marketing 17th Edition

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BUS 44470

________ allows consumers to gain additional information about a product through the use of a remote control. A) Telemarketing B) Kiosk marketing C) Podcasting D) Video conferencing E) Interactive television E E E ________ are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets. A) Air tunnels B) Rail flatcars C) Steam ships D) Pipelines E)

Principles of Marketing 17th Edition

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BUS 47789 A Womens Apparel

A women's apparel manufacturer in California recently acquired a Houston-based company that manufactures office furniture. This is an example of ________. A) product development B) market development C) market penetration D) diversification E) product differentiation D D D Business demand that ultimately comes from the demand for consumer goods is known as ________ demand. A) derived B) negative C)

Principles of Marketing 17th Edition

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BUS 54147

Nontariff trade barriers include restrictive product standards. TRUE TRUE TRUE Causal research involves sending observers to watch and interact with consumers in their natural environments. FALSE FALSE FALSE The first step in the selling process is preapproachlearning about an organization and its buyers. FALSE FALSE FALSE The shift toward digital communication allows companies

Principles of Marketing 17th Edition

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BUS 59150

________ are useful articles imprinted with an advertiser's name, logo, or message that are given as gifts to consumers. A) Rebates B) Cents-off deals C) Premiums D) Promotional products E) Sweepstakes D D D Rex Steelworks makes steel sheets which the firm markets and sells to companies all over the world. Which of the following marketing

Principles of Marketing 17th Edition

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BUS 60790

Herbie Inc., a firm manufacturing sandwich makers, has fixed costs of $250,000, variable costs of $20 per unit of output, and expected unit sales of 50,000 units. What is the unit cost of a sandwich maker manufactured by Herbie? A) $15 B) $25 C) $30 D) $50 E) $75 B B B Which of the following is

Principles of Marketing 17th Edition

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BUS 66262

Prices have a direct impact on a firm's bottom line. TRUE TRUE TRUE Advertisements for prescription drugs often feature potential benefits and negative side effects that consumers may experience with use of the medication. These ads present two-sided arguments. TRUE TRUE TRUE In a retailer cooperative, independent retailers band together to set

Principles of Marketing 17th Edition

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BUS 67627

Which of the following statements is true of the selling concept? A) It requires minimum promotion efforts. B) It creates long-term, profitable customer relationships. C) It takes an outside-in perspective. D) It is typically practiced with unsought goods. E) It follows the customer-centered sense-and-respond philosophy. D D D What is the most likely reason that direct-response

Principles of Marketing 17th Edition

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BUS 69320

In segmented pricing, the difference in prices is based on differences in costs. FALSE FALSE FALSE The newer the buying task, and the more complex and costly the item, the lesser the amount of time the buyer will spend searching for suppliers. FALSE FALSE FALSE To plan effective marketing strategies, the company

Principles of Marketing 17th Edition

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BUS 73471

According to the PLC, the ________ stage is reached when sales plunge to zero, or when they drop to a low level where they continue for many years. A) laggard B) decline C) maturity D) growth E) incubation B B B Which of the following is a disadvantage of online focus groups? A) Responses are not instantaneous. B)

Principles of Marketing 17th Edition

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BUS 73775

In the context of identifying competitors' strategies, the more that one firm's strategy resembles another firm's strategy, the more likely the two firms are to ________. A) merge B) compete C) globalize D) form a partnership E) become market leaders B B B ________ serves as a guide to the future by showing how the company's

Principles of Marketing 17th Edition

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BUS 84791

Which of the following is the goal of the team-based new product development approach when it uses cross-functional teams that overlap the steps in the process? A) gain a big competitive edge by getting the right new products to market B) save time and increase effectiveness C) increase production efficiency and customer satisfaction D)

Principles of Marketing 17th Edition

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BUS 86850

Which of the following helps companies in setting sales force size? A) workload approach B) pull strategy C) push strategy D) top-down approach E) bottom-up approach A A A A ________ creates a long-term relationship in which the supplier promises to resupply the buyer as needed at agreed prices for a set time period. A) blanket contract B)

Principles of Marketing 17th Edition

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BUS 97559

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal. A) rational B) structural C) emotional D) moral E) standard C C C The first step of the business buying process is ________. A) general needs description B) product specification C) order-routine specification D) problem recognition E) performance review D D

Principles of Marketing 17th Edition

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Business 22540

To take advantage of a downward-sloping experience curve, a company must do all of the following EXCEPT ________. A) increase the product's price B) be able to sell the higher volume of product C) price its product lower D) increase its production output E) decrease its costs through experience gained A A A The owners of

Principles of Marketing 17th Edition

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Business 23605

Which of the following is a type of identity theft that uses deceptive e-mails and fraudulent Web sites to fool consumers into revealing their personal data? A) bait-and-switch B) cyber spying C) viral marketing D) phishing E) spam D D D A(n) ________ brings buyers and sellers together and assists in negotiations. A) agent B) broker C) retailer D) wholesaler E)

Principles of Marketing 17th Edition

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Business 37122

Digital and traditional direct marketing forms must be blended into an integrated marketing communications program for best results. TRUE TRUE TRUE As baby boomers reach their peak earning and spending years, they become lucrative markets for financial services, travel, and entertainment. TRUE TRUE TRUE In the performance review stage, the seller or

Principles of Marketing 17th Edition

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Business 38321

Which figures does the company use to analyze the new product's financial attractiveness? A) size of population B) expected market share C) number of competitors D) anticipated number of options E) sales and costs E E E Sparkling Valley, a luxury resort, prices cottages facing the lake higher than cottages that do not, even though the

Principles of Marketing 17th Edition

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Business 38526

When a product is in the maturity stage, the company should most likely consider ________. A) harvesting the product or market B) modifying the product, market, or marketing mix C) divesting the product line D) liquidating the firm's assets E) dropping the product from its market offerings B B B In marketing his wooden pens and

Principles of Marketing 17th Edition

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Business 48378

Which type of product does Delgado manufacture? A) industrial B) convenience C) specialty D) shopping E) unsought C C C Which of the following is a potential drawback of multibranding? A) Multibranding tends to decrease brand loyalty. B) Company resources are likely to be concentrated on a single brand. C) Multibranding curbs the growth opportunities of established brands. D) Each

Principles of Marketing 17th Edition

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Business 52070

Which of the following is the lowest level on which marketers can position their brands in target customers' minds? A) beliefs and values B) product benefits C) product attributes D) after-sale services E) brand equity C C C The experience curve reveals that ________. A) repetition in production has no visible impact on production costs B) repetition in

Principles of Marketing 17th Edition

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Business 70373

The advertiser must find the best approach, style, words, format, and ________ for executing the message. A) media B) cost C) visuals D) tone E) endorser D D D Most standard portfolio analysis methods evaluate SBUs on the ________. A) potential for niche or global marketing B) degree of product differentiation C) strength of the market or industry position D)

Principles of Marketing 17th Edition

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Business 70958

All of the following steps pertain to the marketing control process EXCEPT ________. A) setting goals B) measuring performance C) taking corrective action D) defining the company's mission E) evaluating the causes of gaps between expected and actual performance D D D ________ weakens a given promotion's ability to trigger an immediate purchase. A) A customer-oriented promotion

Principles of Marketing 17th Edition

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Business 71837

Modern strategic planning ________. A) exclusively consists of a company's short-term goals B) is decentralized C) does not involve cross-functional teams D) does not take the overall mission of the company into consideration E) is highly centralized B B B Service ________ means that services cannot be stored for later sale or use. A) consistency B) perishability C) variability D)

Principles of Marketing 17th Edition

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Business 76549

When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia. FALSE FALSE FALSE At Price & Wallace Inc., a pharmaceuticals company, members of the sales force and marketing department tend to have disagreements when things go wrong with a customer. The marketers blame

Principles of Marketing 17th Edition

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Business 77717

Mansfield Pharmaceuticals markets Zipro, an antibiotic. The firm has fixed costs of $1,000,000 and variable costs of $2 per bottle of 50 tablets priced at $10 per bottle. What is the break-even volume? A) 25,000 B) 55,000 C) 100,000 D) 115,000 E) 125,000 E E E At Gina's retail stores, the posted policy reads, "Without our

Principles of Marketing 17th Edition

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Business 90936

In the general needs description of the buying process, the buyer describes the characteristics and quantity of the needed item. TRUE TRUE TRUE A product line consists of unrelated products that are sold to diverse customer groups. FALSE FALSE FALSE A specific communication task to be accomplished with a specific target audience

Principles of Marketing 17th Edition

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Business 93107

________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines. A) Behavioral B) Gender C) Benefit D) Occasion E) Geographic B B B ________ involves setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk. A) Value-based pricing B) Competition-based pricing C) Cost-based pricing D)

Principles of Marketing 17th Edition

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Marketing Chapter 1 Digital Technology Allows Companies To Reach Out To

36 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 1.4: Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return. Difficulty: Easy 36 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 1.4: Discuss customer relationship management and identify strategies

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 1 When Demand For Athletic Shoes Produced By Nike

21 Answer: TRUE Skill: Concept Objective: LO 1.3: Identify the key elements of a customer value-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. Difficulty: Easy 21 Answer: TRUE Skill: Concept Objective: LO 1.3: Identify the key elements of a customer value-driven marketing strategy and discuss

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 1 Which Of The Following Is NOT An Accurate Description

1 Answer: D AACSB: Application of knowledge Skill: Concept Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty: Moderate 1 Answer: D AACSB: Application of knowledge Skill: Concept Objective: LO 1.1: Define marketing and outline the steps in the marketing process. Difficulty: Moderate 1 Answer:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 10 Herbie Inc., A Firm Manufacturing Sandwich Makers

21 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 10.2: Identify the three major pricing strategies and discuss the importance of understanding customer-value perceptions, company costs, and competitor strategies when setting prices. Difficulty: Moderate 21 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 10.2: Identify the three major

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 10 Pool Pak Produces Climate-control Systems For Large

37 Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 10.3: Identify and define the other important external and internal factors affecting a firm's pricing decisions. Difficulty: Moderate 37 Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 10.3: Identify and define the other important external and internal factors affecting

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 10 Which Of The Following Is True With Regard To Price

1 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 10.1: Answer the question "What is a price?" and discuss the importance of pricing in today's fast-changing environment. Difficulty: Moderate 1 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 10.1: Answer the question "What is a price?" and discuss

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 11 A Company That Manufactures Formal Shoes For Men

21 Answer: D AACSB: Application of knowledge Skill: Application Objective: LO 11.3: Discuss how companies adjust their prices to take into account different types of customers and situations. Difficulty: Moderate 21 Answer: D AACSB: Application of knowledge Skill: Application Objective: LO 11.3: Discuss how companies adjust their prices to take

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 11 Marketing A Product Internationally Rarely Requires

36 Answer: Throughout most of history, prices were set by negotiation between buyers and sellers. The fixed price policysetting one price for all buyersis a relatively modern idea that arose with the development of large-scale retailing at the end of the nineteenth century. Today most prices are set this way.

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 11 Zone Which Launched Range Tablet Models Each

1 Answer: D AACSB: Application of knowledge Skill: Concept Objective: LO 11.1: Describe the major strategies for pricing new products. Difficulty: Easy 1 Answer: D AACSB: Application of knowledge Skill: Concept Objective: LO 11.1: Describe the major strategies for pricing new products. Difficulty: Easy 1 Answer: D AACSB: Application of

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 12 Atlas Imports And Exports Sells Products Directly

21 Answer: E AACSB: Application of knowledge Skill: Application Objective: LO 12.2: Discuss how channel members interact and how they organize to perform the work of the channel. Difficulty: Moderate 21 Answer: E AACSB: Application of knowledge Skill: Application Objective: LO 12.2: Discuss how channel members interact and how they

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 12 Producing A Product Or Service And Making It Available

1 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 12.1: Explain why companies use marketing channels and discuss the functions these channels perform. Difficulty: Easy 1 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 12.1: Explain why companies use marketing channels and discuss the functions these channels perform.

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 12 Water Carriers Are Highly Flexible Their Routing

37 Answer: FALSE Skill: Concept Objective: LO 12.4: Explain how companies select, motivate, and evaluate channel members. Difficulty: Easy 37 Answer: FALSE Skill: Concept Objective: LO 12.4: Explain how companies select, motivate, and evaluate channel members. Difficulty: Easy 37 Answer: FALSE Skill: Concept Objective: LO 12.4: Explain how companies select,

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 13 Retailers Are Classified On Characteristics Including

1 Answer: C Skill: Concept Objective: LO 13.1: Explain the role of retailers in the distribution channel and describe the major types of retailers. Difficulty: Easy 1 Answer: C Skill: Concept Objective: LO 13.1: Explain the role of retailers in the distribution channel and describe the major types of retailers.

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 13 The Online And Mobile Equivalent Of A Pop-up Store

37 Answer: C AACSB: Application of knowledge Skill: Concept Objective: LO 13.3: Discuss the major trends and developments in retailing. Difficulty: Moderate 37 Answer: C AACSB: Application of knowledge Skill: Concept Objective: LO 13.3: Discuss the major trends and developments in retailing. Difficulty: Moderate 37 Answer: C AACSB: Application of

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 13 What Are The Different Types Of Off-price Retailers

21 Answer: Student answers will vary. Amount of service can include self-service to serve customers who are willing to perform their own locate-compare-select process to save time and money. It is the basis of all discount operations and typically used by retailers selling convenience goods. Examples include supermarkets, Target, and

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 14 Describe The Six Buyer-readiness Stages Along

37 Answer: B Skill: Concept Objective: LO 14.4: Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix. Difficulty: Moderate 37 Answer: B Skill: Concept Objective: LO 14.4: Explain the methods for setting the promotion budget and factors that affect the design

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 14 In Which Step Of The Communication Process Does

21 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 14.3: Outline the communication process and the steps in developing effective marketing communications. Difficulty: Easy 21 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 14.3: Outline the communication process and the steps in developing effective marketing communications. Difficulty: Easy

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 14 A Company’s Total Marketing Communications Mix Consists

1 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 14.1: Define the five promotion mix tools for communicating customer value. Difficulty: Easy 1 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 14.1: Define the five promotion mix tools for communicating customer value. Difficulty: Easy 1 Answer: B AACSB:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 15 An Illustration, A Headline, And A Copy Are The Three

21 Answer: A AACSB: Written and oral communication Skill: Concept Objective: LO 15.2: Describe the major decisions involved in developing an advertising program. Difficulty: Easy 21 Answer: A AACSB: Written and oral communication Skill: Concept Objective: LO 15.2: Describe the major decisions involved in developing an advertising program. Difficulty: Easy

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 15 Any Paid Form Of Nonpersonal Presentation And Promotion

1 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 15.1: Define the role of advertising in the promotion mix. Difficulty: Easy 1 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 15.1: Define the role of advertising in the promotion mix. Difficulty: Easy 1 Answer: D AACSB: Analytical thinking

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 15 Describe The Three Characteristics That Advertising Appeals

38 Answer: The majority of Americans believe there are too many television commercials, and they are faced with almost 20 minutes of commercials for each hour of prime-time television; viewers are increasingly using technologies to skip past commercials. AACSB: Application of knowledge Skill: Concept Objective: LO 15.2: Describe the major

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 16 Several Compensation Plans Are Available To Reward

21 Answer: FALSE AACSB: Written and oral communication Skill: Concept Objective: LO 16.2: Identify and explain the six major sales force management steps. Difficulty: Easy 21 Answer: FALSE AACSB: Written and oral communication Skill: Concept Objective: LO 16.2: Identify and explain the six major sales force management steps. Difficulty: Easy

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 16 Which Of The Following Is True With Regard To Personal

1 Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 16.1: Discuss the role of a company's salespeople in creating value for customers and building customer relationships. Difficulty: Moderate 1 Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 16.1: Discuss the role of a company's salespeople in creating value

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 16 Which Of The Following Is True With Regard To Prospecting

37 Answer: D AACSB: Analytical thinking Skill: Application Objective: LO 16.3: Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. Difficulty: Moderate 37 Answer: D AACSB: Analytical thinking Skill: Application Objective: LO 16.3: Discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing. Difficulty: Moderate

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 17 Amazon.com And GEICO Approach Customers Via Web Sites

1 Answer: D AACSB: Information technology Skill: Concept Objective: LO 17.1: Define direct and digital marketing and discuss their rapid growth and benefits to customers and companies. Difficulty: Easy 1 Answer: D AACSB: Information technology Skill: Concept Objective: LO 17.1: Define direct and digital marketing and discuss their rapid growth

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 17 Spam Is Unsolicited, Unwanted Commercial E-mail Messages

21 Answer: As consumers spend more and more time online, companies are shifting more of their marketing dollars to online advertising to build brand sales or attract visitors to their Internet, mobile, and social media sites. The main forms of online advertising are display ads and search-related ads. AACSB: Information

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 17 Which Of The Following Terms Refers To A 30-minute

37 Answer: E AACSB: Information technology Skill: Concept Objective: LO 17.5: Identify and discuss the traditional direct marketing forms and overview public policy and ethical issues presented by direct marketing. Difficulty: Easy 37 Answer: E AACSB: Information technology Skill: Concept Objective: LO 17.5: Identify and discuss the traditional direct marketing

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 18 A Competitor Analysis Requires The Assessment Of All

1 Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 18.1: Discuss the need to understand competitors as well as customers through competitor analysis. Difficulty: Easy 1 Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 18.1: Discuss the need to understand competitors as well as customers through competitor analysis.

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 18 Discuss The Different Levels At Which Competitors

21 Answer: Each competitor has a mix of objectives. The company wants to know the relative importance that a competitor places on current profitability, market share growth, cash flow, technological leadership, service leadership, and other goals. Knowing a competitor's mix of objectives reveals whether the competitor is satisfied with its

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 18 Lovelies Is The Leading Workout And Fitness Center For Women

38 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 18.2: Explain the fundamentals of competitive marketing strategies based on creating value for customers. Difficulty: Easy 38 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 18.2: Explain the fundamentals of competitive marketing strategies based on creating value for customers.

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 19 Campbell Soup Recently Joined Forces With Hong Kong

37 Answer: B Skill: Concept Objective: LO 19.2: Describe three key approaches to entering international markets. Difficulty: Easy 37 Answer: B Skill: Concept Objective: LO 19.2: Describe three key approaches to entering international markets. Difficulty: Easy 37 Answer: B Skill: Concept Objective: LO 19.2: Describe three key approaches to entering

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 19 Which Of The Following Does NOT Characterize International

1 Answer: B AACSB: Application of knowledge Skill: Concept Objective: LO 19.1: Discuss how the international trade system and the economic, political-legal, and cultural environments affect a company's international marketing decisions. Difficulty: Moderate 1 Answer: B AACSB: Application of knowledge Skill: Concept Objective: LO 19.1: Discuss how the international trade

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 19 Which Of The Following Is A Demographic Factor That A Company

21 Answer: E AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 19.1: Discuss how the international trade system and the economic, political-legal, and cultural environments affect a company's international marketing decisions. Difficulty: Moderate 21 Answer: E AACSB: Diverse and multicultural work environments Skill: Concept Objective: LO 19.1: Discuss

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 2 The Marketing Mix Consists Of People, Property, Planning

37 Answer: A market segment consists of consumers who respond in a similar way to a given set of marketing efforts. Skill: Concept Objective: LO 2.4: Describe the elements of a customer value-driven marketing strategy and mix and the forces that influence it. Difficulty: Moderate 37 Answer: A market segment

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 2 Which Of The Following Is True With Regard To Strategic Planning

1 Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic planning and its four steps. Difficulty: Easy 1 Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic planning and its four steps. Difficulty: Easy 1 Answer: C AACSB: Analytical thinking Skill: Concept

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 2 With Nothing More Than A Merry Go-round, A Slide, Pony Rides

21 Answer: C AACSB: Analytical thinking Skill: Application Objective: LO 2.2: Discuss how to design business portfolios and develop growth strategies. Difficulty: Moderate 21 Answer: C AACSB: Analytical thinking Skill: Application Objective: LO 2.2: Discuss how to design business portfolios and develop growth strategies. Difficulty: Moderate 21 Answer: C AACSB:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 20 Anne Are The Owners The Good Green

37 Answer: Today's greening activities focus on improving what companies already do to protect the environment. The beyond greening activities look to the future. First, internally, companies can plan for new clean technology. Many organizations that have made good sustainability headway are still limited by existing technologies. To create fully

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 20 Brand Name Products Give Buyers Assurances

21 Answer: FALSE AACSB: Ethical understanding and reasoning Skill: Concept Objective: LO 20.2: Identify the major social criticisms of marketing. Difficulty: Moderate 21 Answer: FALSE AACSB: Ethical understanding and reasoning Skill: Concept Objective: LO 20.2: Identify the major social criticisms of marketing. Difficulty: Moderate 21 Answer: FALSE AACSB: Ethical understanding

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 20 Societal Marketing Calls For Meeting The Present Needs

1 Answer: A AACSB: Ethical understanding and reasoning Skill: Concept Objective: LO 20.1: Define sustainable marketing and discuss its importance. Difficulty: Easy 1 Answer: A AACSB: Ethical understanding and reasoning Skill: Concept Objective: LO 20.1: Define sustainable marketing and discuss its importance. Difficulty: Easy 1 Answer: A AACSB: Ethical understanding

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 3 Dan Has Been Directed To Study The Forces Close To A Company

1 Answer: D Skill: Concept Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve its customers. Difficulty: Easy 1 Answer: D Skill: Concept Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve its customers. Difficulty: Easy 1 Answer: D Skill:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 3 Over The Past Two Decades, The U.S. Population

21 Answer: D Skill: Concept Objective: LO 3.2: Explain how changes in the demographic and economic environments affect marketing decisions. Difficulty: Easy 21 Answer: D Skill: Concept Objective: LO 3.2: Explain how changes in the demographic and economic environments affect marketing decisions. Difficulty: Easy 21 Answer: D Skill: Concept Objective:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 3 Regulations Force Companies To Be Responsible

39 Answer: A AACSB: Analytical thinking Skill: Application Objective: LO 3.3: Identify the major trends in the firm's natural and technological environments. Difficulty: Moderate 39 Answer: A AACSB: Analytical thinking Skill: Application Objective: LO 3.3: Identify the major trends in the firm's natural and technological environments. Difficulty: Moderate 39 Answer:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 4 Building Competitive Advantage Seemed The Only Option

1 Answer: E AACSB: Information technology Skill: Application Objective: LO 4.1: Explain the importance of information in gaining insights about the marketplace and customers. Difficulty: Moderate 1 Answer: E AACSB: Information technology Skill: Application Objective: LO 4.1: Explain the importance of information in gaining insights about the marketplace and customers.

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 4 Open-ended Questions Are Especially Useful In Exploratory

37 Answer: The marketing research process involves four steps: defining the problem and research objectives, developing the plan, implementing the research plan, and interpreting and reporting the findings. Some large companies have their own research departments that work with marketing managers on marketing research projects. In addition, these companieslike their

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 4 Which Of The Following Is True With Regard To Mail

21 Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 4.3: Outline the steps in the marketing research process. Difficulty: Moderate 21 Answer: A AACSB: Analytical thinking Skill: Concept Objective: LO 4.3: Outline the steps in the marketing research process. Difficulty: Moderate 21 Answer: A AACSB: Analytical thinking Skill: Concept

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Marketing Chapter 5 Changes The Traditional Family Structure Such More Women

21 Answer: D Skill: Concept Objective: LO 5.2: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy 21 Answer: D Skill: Concept Objective: LO 5.2: Name the four major factors that influence consumer buyer behavior. Difficulty: Easy 21 Answer: D Skill: Concept Objective: LO 5.2: Name the

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 5 Consumers Exhibit Complex Buying Behavior When They

36 Answer: A Skill: Concept Objective: LO 5.3: List and define the major types of buying decision behavior and the stages in the buyer decision process. Difficulty: Easy 36 Answer: A Skill: Concept Objective: LO 5.3: List and define the major types of buying decision behavior and the stages in

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 5 She Actively Shares Her Knowledge With Wide Group

1 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy 1 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior.

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 6 Attributes That A Buying Center May Look For In A Supplier

37 Answer: A Skill: Concept Objective: LO 6.3: List and define the steps in the business buying decision process. Difficulty: Easy 37 Answer: A Skill: Concept Objective: LO 6.3: List and define the steps in the business buying decision process. Difficulty: Easy 37 Answer: A Skill: Concept Objective: LO 6.3:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 6 Business Buyers Usually Face More Complex Buying

1 Answer: C AACSB: Analytical thinking Skill: Application Objective: LO 6.1: Define the business market and explain how business markets differ from consumer markets. Difficulty: Moderate 1 Answer: C AACSB: Analytical thinking Skill: Application Objective: LO 6.1: Define the business market and explain how business markets differ from consumer markets.

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 6 The Buying Center Includes All Members The Organization

21 Answer: E AACSB: Application of knowledge Skill: Application Objective: LO 6.2: Identify the major factors that influence business buyer behavior. Difficulty: Moderate 21 Answer: E AACSB: Application of knowledge Skill: Application Objective: LO 6.2: Identify the major factors that influence business buyer behavior. Difficulty: Moderate 21 Answer: E AACSB:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 7 Companies Know They Cannot Appeal To All Buyers

1 Answer: C Skill: Concept Objective: LO 7.1: Define the major steps in designing a customer value-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. Difficulty: Easy 1 Answer: C Skill: Concept Objective: LO 7.1: Define the major steps in designing a customer value-driven marketing strategy: market segmentation, targeting, differentiation,

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 7 Refer The Scenario Below Answer The Following

21 Answer: E AACSB: Analytical thinking Skill: Application Objective: LO 7.2: List and discuss the major bases for segmenting consumer and business markets. Difficulty: Easy 21 Answer: E AACSB: Analytical thinking Skill: Application Objective: LO 7.2: List and discuss the major bases for segmenting consumer and business markets. Difficulty: Easy

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 8 Service Productivity Can Be Increased By Hiring New Employees

38 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 8.3: Identify the four characteristics that affect the marketing of services and the additional marketing considerations that services require. Difficulty: Moderate 38 Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 8.3: Identify the four characteristics that affect the marketing

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 8 Which Of The Following Is True With Regard To Products

1 Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 8.1: Define product and describe the major classifications of products and services. Difficulty: Moderate 1 Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 8.1: Define product and describe the major classifications of products and services. Difficulty: Moderate 1 Answer:

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 8 Which Specific Features Of The Product Do You Like Most

21 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 8.2: Describe the decisions companies make regarding their individual products and services, product lines, and product mixes. Difficulty: Easy 21 Answer: B AACSB: Analytical thinking Skill: Concept Objective: LO 8.2: Describe the decisions companies make regarding their individual products and

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 9 The PLC Concept Can Be Applied By Marketers As A Useful

36 Answer: C AACSB: Analytical thinking Skill: Application Objective: LO 9.3: Describe the stages of the product life cycle and how marketing strategies change during a product's life cycle. Difficulty: Challenging 36 Answer: C AACSB: Analytical thinking Skill: Application Objective: LO 9.3: Describe the stages of the product life cycle

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 9 Which Of The Following Focuses On Finding New Ways

21 Answer: C Skill: Concept Objective: LO 9.2: List and define the steps in the new product development process and the major considerations in managing this process. Difficulty: Easy 21 Answer: C Skill: Concept Objective: LO 9.2: List and define the steps in the new product development process and the

Principles of Marketing-- Global Edition 17th Edition

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Marketing Chapter 9 Which Of The Following Is A Significant Challenge Presented

1 Answer: B AACSB: Application of knowledge Skill: Application Objective: LO 9.1: Explain how companies find and develop new product ideas. Difficulty: Moderate 1 Answer: B AACSB: Application of knowledge Skill: Application Objective: LO 9.1: Explain how companies find and develop new product ideas. Difficulty: Moderate 1 Answer: B AACSB:

Principles of Marketing-- Global Edition 17th Edition

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MKTG 12009

When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the ________. A) cost per thousand persons reached B) cost of premium offers C) cost of the magazine it is using D) profit margin E) continuity cost A A A Ways to avoid accusations of price

Principles of Marketing 17th Edition

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MKTG 18061

Marketers drive traffic to the company Web sites solely through using other online and digital marketing tools. FALSE FALSE FALSE A market segment consists of consumers who respond in different ways to a given set of marketing efforts. FALSE FALSE FALSE When segmenting by user status, markets are segmented into light, medium,

Principles of Marketing 17th Edition

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MKTG 24608

Sequential product development has the advantage of not only being a team-oriented approach, but also of being faster in bringing products to market. FALSE FALSE FALSE Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with

Principles of Marketing 17th Edition

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MKTG 28151

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing. A) consumer-oriented B) innovative C) customer-value D) societal E) sense-of-mission B B B Which of the following product

Principles of Marketing 17th Edition

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MKTG 30666

A company can manage its international marketing in all of the following ways EXCEPT ________. A) becoming a global organization B) organizing an export department C) creating an international division D) advertising internationally E) shipping its goods internationally D D D Which of the following is true with regard to problems faced by international researchers? A) Translation

Principles of Marketing 17th Edition

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MKTG 34972

Which of the following is true about the product sales force structure? A) A product sales force structure is most appropriate for a company that manufactures a small number of simple products. B) In a product sales force structure, each salesperson is assigned to an exclusive geographic area and sells the company's

Principles of Marketing 17th Edition

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MKTG 36013

Ocean Spray sells its air fresheners only through Ray's Drugs. This is an example of ________ distribution. A) exclusive B) selective C) intensive D) indirect E) corporate A A A Trusted Wholesalers is a company that purchases products produced in Mexico and sells them to companies based in the United States and Canada. Management at Trusted Wholesalers

Principles of Marketing 17th Edition

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MKTG 36739

The demographic environment is of major interest to marketers because it involves people, and people make up markets. TRUE TRUE TRUE If Audi develops a new low-priced model for entry-level consumers in Europe, it would be an example of straight product extension. FALSE FALSE FALSE The aim of the entire value delivery network

Principles of Marketing 17th Edition

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MKTG 37796

In a(n) ________, the vast majority of people engage in simple agriculture and consume most of their output. A) raw material economy B) subsistence economy C) industrializing economy D) emerging economy E) industrial economy B B B Subcultures include nationalities, religions, geographic regions, and ________. A) genders B) ages C) professions D) racial groups E) income levels D D D ________ consists of

Principles of Marketing 17th Edition

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MKTG 41500

Since companies want to work together to attract customers, marketers do not need to practice partner relationship management. FALSE FALSE FALSE Online-only companies are more successful than omni-channel marketing companies. FALSE FALSE FALSE The difference between human needs and wants is that needs are not created by marketers. TRUE TRUE TRUE A cell

Principles of Marketing 17th Edition

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MKTG 42363

Which of the following is an indirect business marketing channel? A) producer to retailer to business distributor B) producer to wholesaler to retailer to end consumer C) producer to end-consumer to business distributor D) producer to retailer E) producer to business distributor to business customer E E E Business-to-consumer companies are more likely to emphasize a

Principles of Marketing 17th Edition

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MKTG 50875

If a company is a market leader in one category, and a market challenger or market nicher in other categories, it will follow ________ strategies for each category. A) different B) the same C) unique D) multiple E) complex A A A A product's ________ identifies the product or brand, describes several things about the product, and

Principles of Marketing 17th Edition

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MKTG 67775

________ means adjusting the marketing strategy and mix elements to each international target market. A) Standardized global marketing B) Ambush marketing C) Adapted global marketing D) Mass marketing E) Whole channel viewing C C C Which of the following is NOT part of a company's decision about which customers it will serve and how? A) differentiation B) targeting C)

Principles of Marketing 17th Edition

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MKTG 71225

A charitable trust's appeal which states, "While you are trying to figure out what to get the man who has everything, don't forget the man who has nothing" is an example of a(n) ________ appeal. A) structural B) awareness C) rational D) moral E) standard D D D Which stage in the PLC normally lasts longest

Principles of Marketing 17th Edition

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MKTG 71321

Intermodal transportation refers to the combination of two or more modes of transportation. TRUE TRUE TRUE Because of strict consumer privacy regulations, invasion of privacy is no longer a concern for the direct marketing industry. FALSE FALSE FALSE The affordable method of setting advertising budgets more frequently results in overspending, rather than

Principles of Marketing 17th Edition

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MKTG 71580

A discount store buys at less-than-regular wholesale prices and charges consumers less than retail. FALSE FALSE FALSE Good marketing communications can speed the demise of a poor product. TRUE TRUE TRUE Psychographic segmentation divides buyers into different segments based on lifestyle or personality characteristics. TRUE TRUE TRUE JumBo Games is in the commercialization stage.

Principles of Marketing 17th Edition

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MKTG 80344

Which of the following is a benefit of using blogs as marketing tools for companies? A) Blogs provide companies with a platform to help portray wider merchandise. B) Blogs are online selling platforms for people located in hard-to-reach places. C) Blogs help reach a wider audience compared to other online direct marketing tools. D)

Principles of Marketing 17th Edition

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MKTG 81863

The New Age Gallery has three admission prices for students, adults, and seniors, even though all three groups are entitled to the same services. This form of pricing is called ________ pricing. A) psychological B) product form C) customer-segment D) captive product E) by-product C C C Describing available services and support is most likely a

Principles of Marketing 17th Edition

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MKTG 90248

________ refers to the standard that establishes the amount each salesperson should sell and how sales should be divided among the company's products. A) Conditional sale B) A bill of sale C) A sales quota D) Prospecting E) Satisficing C C C Different soft drinks target different personalities. This is an example of ________ segmentation. A) psychographic B) demographic C)

Principles of Marketing 17th Edition

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MKTG 97434

Which of the following likely does NOT play into products being offered for different prices in different countries? A) additional costs of operations B) product commonality C) physical distribution D) shipping and insurance E) exchange-rate fluctuations B B B Today, ________ are flourishing due to the increased use of market segmentation and market targeting. A) chain stores B)

Principles of Marketing 17th Edition

Exam Prep

QSTMK 20050

A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest is said to be practicing consumer-oriented marketing. FALSE FALSE FALSE Consumers can easily explain what influences their purchases. FALSE FALSE FALSE Although products that remain in the maturity stage of the PLC

Principles of Marketing 17th Edition

Exam Prep

QSTMK 20848

Under ________, buyers share sales and inventory information directly with key suppliers who monitor and replenish the buyer's stock automatically as needed. A) supplier selection B) proposal solicitation C) general need specification D) vendor-managed inventory E) procurement D D D The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied

Principles of Marketing 17th Edition

Exam Prep

QSTMK 25167

The stage of the business buying process in which the chosen supplier(s) is given the final order is the ________ stage. A) performance review B) proposal solicitation C) order-routine specification D) vendor-managed inventory E) product specification C C C Which of the following is NOT a common variable used by both consumer and business marketers while segmenting

Principles of Marketing 17th Edition

Exam Prep

QSTMK 49516

A firm can obtain new products through acquisition or new product development efforts. TRUE TRUE TRUE Sellers must understand the ways that consumers in different countries think about and use certain products before planning a marketing program. TRUE TRUE TRUE Using a segmented marketing strategy, a firm might decide to ignore market

Principles of Marketing 17th Edition

Exam Prep

QSTMK 51717

Springfield, a convenience store, has recently begun to redesign and restock its stores to offer a more upscale environment with products such as house wines and fresh foods. This information indicates that Springfield has most likely changed its ________. A) positioning B) price strategy C) service level D) corporate identity E) organizational structure A A A Which

Principles of Marketing 17th Edition

Exam Prep

QSTMK 52579

Which of the following would most likely improve coordination between marketing and sales? A) Salespeople should directly participate in the development of new products. B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge. C) The sales force should strategize promotional strategies and be the primary decision makers about marketing. D) Marketing

Principles of Marketing 17th Edition

Exam Prep

QSTMK 58486

________ provides a complete analysis of the company's situation. A) A SWOT analysis B) A marketing audit C) Regression analysis D) Return on marketing investment E) Marketing budget evaluation A A A ________ marketing tailors brands and promotions to the needs and wants of regional customer groups, such as cities, neighborhoods, and even specific stores. A) Undifferentiated B)

Principles of Marketing 17th Edition

Exam Prep

QSTMK 77433

An illustration, a headline, and a copy are the three ________ elements of an advertisement. A) tone B) mood C) format D) reach E) frequency C C C How can public relations have a strong impact at a much lower cost than advertising? A) The firm can pay for content to be spread. B) Interested consumers can create

Principles of Marketing 17th Edition

Exam Prep

QSTMK 78639

Sam Doharty, a purchasing manager in Willard Groups of Companies, is currently working with engineers and consultants to define the items to be purchased. Additionally, Sam and his team are ranking the importance of reliability, durability, and price desired in the items. In other words, they are preparing a(n) ________. A)

Principles of Marketing 17th Edition

Exam Prep

QSTMK 84047

Which of the following is most likely a fixed cost? A) sales representative commissions B) product distribution costs C) manufacturing input costs D) temporary worker salaries E) facility rental payments E E E Failure to enter the current price into a retailer's system may result in charges of ________. A) predatory pricing B) scanner fraud C) retail maintenance pricing D)

Principles of Marketing 17th Edition

Exam Prep

QSTMK 96207

Direct marketing seldom occurs on a one-to-one, interactive basis. FALSE FALSE FALSE Profits drop during the growth stage of the PLC because per customer promotion costs are high. FALSE FALSE FALSE The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer

Principles of Marketing 17th Edition

Exam Prep

The Term Demand Chain Is Considered Limited Because It

In this instance, Richard plays the role of a(n) ________. A) decider B) gatekeeper C) influencer D) proposal solicitor E) product designer A A A Symmonds Inc., a company manufacturing breakfast cereals, has extended its special Crispo cereal brand into a full line of breakfast cereals plus protein shakes, fruit and sandwich spreads, butter, and doughnuts.

Principles of Marketing 17th Edition

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Principles of Marketing, Global Edition 17th Edition

Trusted by Thousands ofStudents

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Anna

Collins

Jill

Drake

Karen

Hill

Rachel

Kristopher

Resources

Company

Legal

Trusted by Thousands of
Students