64) Brand name products give buyers assurances of consistent quality.
65) Though marketers may make long-term gains with high-pressure selling tactics, this
approach can do serious damage to short-term customer relationships.
66) Perceived obsolescence involves continually changing consumer concepts of acceptable
styles to encourage more and earlier buying.
67) The American marketing system never has been accused of poorly serving disadvantaged
consumers.
68) Critics of marketing view consumer interest in material things as a natural state of mind
rather than as a matter of false wants created by marketing.
69) Marketers are the least effective when they appeal to existing wants rather than when they
attempt to create new ones.
70) Acquisitions of competitors can be an effective way to gain economies of scale that can
lead to lower costs and, subsequently, lower prices.
71) How do resellers answer criticism of the high costs of distribution?
72) Explain how marketers and marketing critics disagree about the psychological value of
advertising.
73) Explain why most marketers avoid deceptive practices.
74) Why might salespeople use high-pressure selling tactics that do not lead to long-term
relationships with customers?
75) What are the various risks a company takes when producing shoddy, harmful, or unsafe
products?
76) Explain the practice of redlining and why it is criticized.
77) What is meant by cultural pollution? Give two examples.
78) Why are critics concerned about companies acquiring competitors?
79) Discuss the ways in which critics accuse marketing of harming the consumer.
80) Describe and compare the three different categories of deceptive marketing practices.
81) How do marketers respond to critics’ accusations of planned obsolescence?
82) Identify the social costs of increased automobile ownership, and then describe two options
for restoring the balance between private and public goods. Give specific examples.
83) How do marketers respond to charges of “commercial noise”?
84) The two major citizen movements to keep businesses in line are environmentalism and
________.
A) consumerism
B) protectionism
C) liberalism
D) capitalism
E) materialism
85) ________ is an organized movement of citizens and government agencies to improve the
rights and power of buyers in relation to sellers.
A) Environmentalism
B) Protectionism
C) Liberalism
D) Consumerism
E) Capitalism
86) Which of the following is a traditional sellers’ right?
A) the right to create a monopoly in the market
B) the right to acquire competitors to prevent competition
C) the right to promote any product to any audience
D) the right to add additional taxes if necessary
E) the right to introduce any product in any size and style
87) Which of the following is a traditional buyers’ right?
A) the right to resell the product
B) the right not to buy a product that is offered for sale
C) the right not to pay any taxes included in the final price
D) the right to exchange the product if it is of the wrong size or style
E) the right to demand a discount on the product
88) Which of the following is a selling decision that may be called into question under the law?
A) predatory pricing
B) product warranty
C) bait-and-switch advertising
D) promotional allowances and services
E) disclosure of customer rights
89) Consumer advocates call for additional consumer rights, including ________.
A) the right to be protected from unwanted marketing messages
B) the right to be well informed about important product aspects
C) the right not to pay any taxes included in the final price
D) the right to resell the product
E) the right to exchange the product if it is of the wrong size or style
90) The proposed right to ________ includes the right to know the unit pricing, the ingredients
in a product, the nutritional value of foods, product freshness, and the true benefits of a product.
A) charge any price for the product
B) be protected against questionable products
C) influence products and marketing practices in ways that will improve “quality of life”
D) expect the product to perform as claimed
E) be well informed about a product
91) Proposals related to ________ include controlling the ingredients that go into certain
products and packaging as well as reducing the level of advertising “noise.”
A) the right to be informed
B) consumer protection
C) preserving the world for future consumption
D) the right to charge any price for the product
E) quality of life
92) Proposals related to ________ include strengthening consumer rights in cases of business
fraud and financial protections, requiring greater product safety, ensuring information privacy,
and giving more power to government agencies.
A) preserving the world for future consumption
B) consumer protection
C) truth in lending
D) quality of life
E) truth in advertising
93) Proposals related to ________ include promoting the use of sustainable ingredients,
recycling and reducing solid wastes, and managing energy consumption.
A) the right to be informed
B) consumer protection
C) preserving the world for future consumption
D) quality of life
E) the right to charge any price for the product
94) ________ is an organized movement of concerned citizens, businesses, and government
agencies to protect and improve people’s current and future living conditions.
A) Consumerism
B) Environmentalism
C) Protectionism
D) Socialism
E) Aestheticism
95) Environmentalists assert that the marketing system’s goal should be to maximize ________.
A) sales and profits
B) consumer satisfaction
C) life quality
D) consumer choice
E) consumption
96) Environmentalism is concerned with damage to the ecosystem caused by global warming,
toxic and solid waste, chemically treated food, resource depletion, and ________ along with
other issues.
A) wage inequity
B) nutritional information
C) technological changes impacting individuals
D) the availability of fresh water
E) truth in lending laws
97) ________ is a management approach that involves developing strategies that both preserve
the environment and produce profits for the company.
A) Aesthetic consumerism
B) Profitable environmentalism
C) Environmental sustainability
D) Sustainable ecology
E) Corporate marketing
98) At the most basic level of environmental sustainability, a company can practice ________.
A) pollution prevention
B) product stewardship
C) beyond greening activities
D) new clean technology
E) sustainability vision
99) Companies emphasizing pollution prevention have responded with ________.
A) superficial green marketing activities
B) internal beyond greening programs
C) external green marketing activities
D) external beyond greening activities
E) internal green marketing programs
100) Nike produces shoes out of “environmentally preferred materials,” recycles old sneakers,
and educates young people about conserving, reusing, and recycling. Nike is practicing
________.
A) new clean technology
B) product stewardship
C) pollution prevention
D) sustainability vision
E) design for environment
101) Packaging decisions that may be called into question under the law include ________.
A) minimum pricing
B) pollution
C) product quality and safety
D) exclusive territorial distributorship
E) product warranty
102) Which of the following is part of an internal green marketing program?
A) design for environment practices
B) cradle-to-cradle practices
C) biodegradable packaging
D) product stewardship
E) new clean technology
103) Minimizing pollution from production and all environmental impacts throughout the full
product life cycle is called ________.
A) aesthetic consumerism
B) sustainability vision
C) product stewardship
D) beyond greening
E) pollution prevention
104) Electrola Inc. is currently designing a new product line with the goal of making each
product easy to recover, reuse, or recycle. Electrola Inc. hopes to recover many of these
products when they reach the end of their life cycle and reuse their components in new
products. Electrola Inc. is in the ________ stage of environmental sustainability.
A) pollution prevention
B) new clean technology
C) product stewardship
D) beyond greening
E) sustainability vision
105) ________ involves thinking ahead in the design stage to create products that are easier to
reuse, recycle, or recover.
A) DSS
B) Design for environment (DFE)
C) Sustainability vision
D) New clean technology
E) Pollution prevention
106) Xerox Corporation’s Equipment Remanufacture and Parts Reuse Program converts end-of–
life office equipment into new products and parts. This not only helps sustain the environment,
but it is also highly profitable for the company. This practice is an example of a ________.
A) pollution prevention practice
B) green marketing practice
C) beyond greening practice
D) cradle-to-cradle practice
E) new environmental technology
107) Companies that plan to implement ________ develop innovative sets of environmental
skills and capabilities.
A) product stewardship
B) a sustainability vision
C) pollution prevention
D) a new clean technology
E) a DFE practice
108) ________ serves as a guide to the future by showing how the company’s products and
services, processes, and policies must evolve and what new technologies must be developed to
get there.
A) New clean technology
B) A cradle-to-cradle practice
C) Pollution prevention
D) Product stewardship
E) A sustainability vision
109) A sustainability vision addresses not just challenges in the natural environment but also
________.
A) challenges in the manufacturing and product development departments
B) prods the firm’s employees to identify personal ways to impact the environment
C) strategic opportunities for using environmental strategies to create sustainable value for the
firm
D) in the economic and cultural environments
E) enhances the company’s reputation with consumers
110) Only citizens are part of the consumerism movement.
111) On a deeper level, our wants and values are influenced not only by marketers but also by
family, peer groups, religion, cultural background, and education.
112) One of the traditional buyer’s rights is the right not to buy a product that is offered for sale.
113) Whereas environmentalists consider whether the marketing system is efficiently serving
consumer wants, consumerists are concerned with marketing’s effects on the environment and
with the environmental costs of serving consumer needs and wants.
114) The management strategy of environmental sustainability focuses on developing ways to
sustain the environment while also producing profits.
115) Product stewardship involves minimizing not only pollution from production and product
design but also all environmental impacts throughout the full product life cycle, and accepting
increased costs.
116) For a company to be both environmentally sustainable and profitable is very difficult as
the environmental goals and standards have a negative impact on a company’s expenses and
profitability.
117) Compare the consumerism and environmentalism movements.
118) What are the various issues that are covered under environmentalism?
119) What is involved in pollution prevention? Give at least one example.