Public Relations: The Profession and the Practice 4th Edition

c1 1. Public relations is a ___________________________ function that helps achieve organizational objectives, defines philosophy, and facilitates organizational change. A. marketing and promotions B. leadership and management C. covert and hidden D. reactionary and intuitive E. media and paid-placement Lattimore - Chapter 01 #1 A. marketing and promotions B. leadership

c10 1. The labor projections for 2018 include all but which of the following A. Women will make up a majority of the workforce B. Minority labor force will increase significantly C. The Youth labor group (16-24) will be roughly half the older age group D. The growth of the

c11 1. What must successful corporations do to succeed? A. be a corporate citizen B. be a good neighbor C. compete and cooperate D. be part of the community E. all of these Lattimore - Chapter 11 #1 A. be a corporate citizen B. be a good neighbor C. compete

c12 1. _________ is one of the most powerful ingredients in any organization's marketing mix. A. public relations B. marketing C. advertising D. sales E. promotion Lattimore - Chapter 12 #1 A. public relations B. marketing C. advertising D. sales E. promotion Lattimore - Chapter 12 #1 A. public relations

c13 1. What was the first major case dealing with insider trading? A. Enron B. Texas Gulf Sulphur C. ImClone D. Napster E. NASDAQ Lattimore - Chapter 13 #1 A. Enron B. Texas Gulf Sulphur C. ImClone D. Napster E. NASDAQ Lattimore - Chapter 13 #1 A. Enron B. Texas

c14 1. Public affairs efforts include ____________________________. A. shaping public opinion B. developing effective responses to matters of public concern C. helping an organization to adapt to public expectations D. influencing legislation. E. All of these Lattimore - Chapter 14 #1 A. shaping public opinion B. developing effective responses to

c15 1. A nonprofit organization calls monies that are not spent on overhead and operating expenses _________. A. profit B. revenue C. surplus D. funding E. margin Lattimore - Chapter 15 #1 A. profit B. revenue C. surplus D. funding E. margin Lattimore - Chapter 15 #1 A. profit B.

c16 1. A target __________ is used when the goal is to reach people with media. A. audience B. public C. market D. media E. advertisement Lattimore - Chapter 16 #1 1. A target __________ is used when the goal is to reach people with media. A. audience B. public

c2 1. The creation in the 17th century of the Congregatio de Propoganda by ____________________ is often cited as keystone in the development of public relations. A. Columbia University B. the Roman Catholic Church C. Martin Luther D. the ancient Greeks E. Spanish conquistadors Lattimore - Chapter 02 #1 A.

c3 1. A ____________ is a prediction of how events and actions are related. A. hypothesis B. theory C. program D. policy E. campaign Lattimore - Chapter 03 #1 A. hypothesis B. theory C. program D. policy E. campaign Lattimore - Chapter 03 #1 A. hypothesis B. theory C. program

c4 Student: ___________________________________________________________________________ Student: ___________________________________________________________________________ Student: ___________________________________________________________________________ 1. Nonprofits for the first time received endorsement to use advertisements to discuss matters of public relations following what 1964 US Supreme Court case? A. First National Bank of Boston v. Belloti B. Consolidated Edison Company of New York v. Public Service Commission

c5 1. The process of issues management must be informed at every stage by ______________. A. the board of directors B. research data C. intuition D. decision matrices E. evaluation Lattimore - Chapter 05 #1 A. the board of directors B. research data C. intuition D. decision matrices E. evaluation

c6 1. _____________________ public relations involves anticipating needs and planning to meet goals. A. Reactive B. Operational C. Tactical D. Proactive E. Directive Lattimore - Chapter 06 #1 A. Reactive B. Operational C. Tactical D. Proactive E. Directive Lattimore - Chapter 06 #1 A. Reactive B. Operational C. Tactical D.

c7 1. Individuals in __________________ have direct contact with the primary audience and can pass messages along to them. A. aware publics B. intervening publics C. latent publics D. moderating publics E. active publics Lattimore - Chapter 07 #1 A. aware publics B. intervening publics C. latent publics D. moderating

c8 1. It has been argued that ______________ of public relations programs have been evaluated effectively. A. less than 5 percent B. around 20 percent C. near 30 percent D. around half E. almost all Lattimore - Chapter 08 #1 A. less than 5 percent B. around 20 percent C.

c9 1. The publication of PR materials in the mainstream media lend the messages distributed a sense of _____________. A. bias B. formality C. popularity D. legitimacy E. belonging Lattimore - Chapter 09 #1 A. bias B. formality C. popularity D. legitimacy E. belonging Lattimore - Chapter 09 #1 A.