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978-0073512051 Test Bank Chapter 1
c1 1. Public relations is a ___________________________ function that helps achieve organizational objectives, defines philosophy, and facilitates organizational change. 2. _____________ is the oldest and largest professional association serving public relations practitioners. A. Internal Association of Business Communicators B. Professional […]
978-0073512051 Test Bank Chapter 10
c10 1. The labor projections for 2018 include all but which of the following 2. How public relations professionals in corporations, counseling firms and nonprofit organizations help promote effective communication among employees and between line employees and top management is […]
978-0073512051 Test Bank Chapter 11
c11 1. What must successful corporations do to succeed? 2. What did residents living near Pier 40 in Manhattan, New York say no to? A. Walgreen’s B. McDonald’s C. Cirque du Soleil D. Wal-Mart E. Hooters Lattimore – Chapter 11 […]
978-0073512051 Test Bank Chapter 12
c12 1. _________ is one of the most powerful ingredients in any organization’s marketing mix. 2. What did Carnival Cruise Lines use to deal with the crisis when one of its ships was damaged by fire? A. Called a news […]
978-0073512051 Test Bank Chapter 13
c13 1. What was the first major case dealing with insider trading? 2. The money with which other resources can be purchased is known as ________. A. revenue B. cash flow C. expenses D. capital E. profit margin Lattimore – […]
978-0073512051 Test Bank Chapter 14
c14 1. Public affairs efforts include ____________________________. 2. In relation to business and the economy, _________ plays a variety of roles including referee, rule maker, engineer, provider, customer and controller. A. public relations B. public affairs C. government D. government […]
978-0073512051 Test Bank Chapter 15
c15 1. A nonprofit organization calls monies that are not spent on overhead and operating expenses _________. 2. Which of the following is TRUE about nonprofit organizations? A. focus on fulfilling educational mission B. focus on fulfilling charitable mission C. […]
978-0073512051 Test Bank Chapter 16
c16 2. A target _________ is used when the goal is to talk about communal issues. A. audience B. public C. market D. media Lattimore – Chapter 16 #2 3. A target ________ is used when communication is geared to […]
978-0073512051 Test Bank Chapter 2
c2 1. The creation in the 17th century of the Congregatio de Propoganda by ____________________ is often cited as keystone in the development of public relations. 2. In 1758, __________________ issued the first press release. A. Princeton B. Samuel Adams […]
978-0073512051 Test Bank Chapter 3
c3 1. A ____________ is a prediction of how events and actions are related. 2. _____________ looks at organizations as made up in interrelated parts that adapt and adjust to changes in the environment in which they operate. A. systems […]
978-0073512051 Test Bank Chapter 4
c4 1. Nonprofits for the first time received endorsement to use advertisements to discuss matters of public relations following what 1964 US Supreme Court case? A. First National Bank of Boston v. Belloti B. Consolidated Edison Company of New York […]
978-0073512051 Test Bank Chapter 5
c5 1. The process of issues management must be informed at every stage by ______________. 2. Which of the following is an example of using secondary research? A. Moderating a focus group to test new slogans B. Surveying local opinion […]
978-0073512051 Test Bank Chapter 6
c6 1. _____________________ public relations involves anticipating needs and planning to meet goals. 2. Planning permits the development of integrated public relations efforts that support an organizations goals in a positive rather than a _______________ manner. A. defensive B. proactive […]
978-0073512051 Test Bank Chapter 7
c7 1. Individuals in __________________ have direct contact with the primary audience and can pass messages along to them. 2. ____________________ are groups that share a common goal or guiding philosophy and can make an impact on the primary public. […]
978-0073512051 Test Bank Chapter 8
c8 1. It has been argued that ______________ of public relations programs have been evaluated effectively. 2. Evaluating __________________ may involve examining the adequacy of the background information gathered, the appropriateness of the message content and format, and the quality […]
978-0073512051 Test Bank Chapter 9
c9 1. The publication of PR materials in the mainstream media lend the messages distributed a sense of _____________. 2. Journalists are sometimes seen as __________________ by PR practitioners because of their role in filtering information they receive—using some to […]