978-0073512051 Test Bank Chapter 4

subject Type Homework Help
subject Pages 10
subject Words 2010
subject Authors Dan Lattimore, Otis Baskin, Suzette Heiman

Unlock document.

This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
page-pf1
c4
1. Nonprofits for the first time received endorsement to use advertisements to discuss matters of public relations
following what 1964 US Supreme Court case?
2. _______________ is speech defined as the publication of material that would hold one up to hatred, ridicule,
contempt, or spite.
3. Written or printed words that hold a person up to hatred, ridicule, contempt or spite.
4. Libel law has 2 categories: criminal and ___________________.
page-pf2
5. Unlike ordinary citizens, public figures must prove ___________ to win a libel case.
6. Which one of the following is a primary defense against libel charges?
7. If a practitioner uses a picture of a person without his/her permission to advertise a product, allegations
concerning _______________ would be raised.
8. ______________ concerns publication of truthful material that is exaggerated or used out of context.
9. The ____________________ generally requires that all government records be available to the public.
page-pf3
10. The ________________ opened to the public some previously closed meetings of federal boards,
commissions, and agencies.
11. ___________________ governs all commercial advertising.
12. If ________________ is established, practitioners can use another person's creative work without
13. For a contract to be legally binding, which of the following criteria must be met?
14. _______________ cover the names of businesses and businesses products.
page-pf4
15. A practitioner who copies information from a newspaper website and forwards it to stockholders must
consider the implications of the action in terms of ___________.
16. His 1906 Declaration of Principles was the first code of ethics for public relations.
17. Which of the following is NOT one of the five factors that Center and Jackson claim regulate social
conduct?
18. Which of the following is NOT one of the criteria that must be met for an occupation to become a
profession?
19. What issue continues to prevent public relations from being a fully professional occupation?
page-pf5
20. Edward Bernays believed that _____________ could protect the profession of public relations and the
public from unscrupulous practitioners.
21. Slander is defamation by _____________.
22. Damage in libel cases can involve ________________________.
23. Proving the _______________ is a defense against libel charges.
24. One kind of invasion of privacy is _____________.
page-pf6
25. Commercial speech is monitored at ______________ level.
26. The ___________ requires that both publicly owned corporations submit annual reports.
27. Material placed on the Internet __________________.
29. The PRSA Code of ethics ___________
page-pf7
30. What "fifth tradition" does Tim Howard contend would help heal the rift between corporations and its
publics as well as the public relations discipline:
page-pf8
1. Nonprofits for the first time received endorsement to use advertisements to discuss matters of public relations
following what 1964 US Supreme Court case?
2. _______________ is speech defined as the publication of material that would hold one up to hatred, ridicule,
contempt, or spite.
3. Written or printed words that hold a person up to hatred, ridicule, contempt or spite.
page-pf9
4. Libel law has 2 categories: criminal and ___________________.
5. Unlike ordinary citizens, public figures must prove ___________ to win a libel case.
6. Which one of the following is a primary defense against libel charges?
7. If a practitioner uses a picture of a person without his/her permission to advertise a product, allegations
concerning _______________ would be raised.
page-pfa
8. ______________ concerns publication of truthful material that is exaggerated or used out of context.
9. The ____________________ generally requires that all government records be available to the public.
10. The ________________ opened to the public some previously closed meetings of federal boards,
commissions, and agencies.
11. ___________________ governs all commercial advertising.
page-pfb
12. If ________________ is established, practitioners can use another person's creative work without
13. For a contract to be legally binding, which of the following criteria must be met?
14. _______________ cover the names of businesses and businesses products.
15. A practitioner who copies information from a newspaper website and forwards it to stockholders must
consider the implications of the action in terms of ___________.
page-pfc
16. His 1906 Declaration of Principles was the first code of ethics for public relations.
17. Which of the following is NOT one of the five factors that Center and Jackson claim regulate social
conduct?
18. Which of the following is NOT one of the criteria that must be met for an occupation to become a
profession?
19. What issue continues to prevent public relations from being a fully professional occupation?
page-pfd
20. Edward Bernays believed that _____________ could protect the profession of public relations and the
public from unscrupulous practitioners.
21. Slander is defamation by _____________.
22. Damage in libel cases can involve ________________________.
23. Proving the _______________ is a defense against libel charges.
page-pfe
24. One kind of invasion of privacy is _____________.
25. Commercial speech is monitored at ______________ level.
26. The ___________ requires that both publicly owned corporations submit annual reports.
27. Material placed on the Internet __________________.
page-pff
29. The PRSA Code of ethics ___________
30. What "fifth tradition" does Tim Howard contend would help heal the rift between corporations and its
publics as well as the public relations discipline:
page-pf10

Trusted by Thousands of
Students

Here are what students say about us.

Copyright ©2022 All rights reserved. | CoursePaper is not sponsored or endorsed by any college or university.