978-0073512051 Test Bank Chapter 15

subject Type Homework Help
subject Pages 8
subject Words 812
subject Authors Dan Lattimore, Otis Baskin, Suzette Heiman

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c15
1. A nonprofit organization calls monies that are not spent on overhead and operating expenses _________.
3. What is the top revenue-generating nonprofit organization in the United States?
4. Effective organizational web sites are particularly useful in helping non profits overcome what major
challenge?
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5. Public relations can add value to non profits by all of these except
6. The most common type of nonprofit organization is in the area of _______.
7. The American Medical Association and the AARP are types of ____________ in the area of nonprofit
organizations.
8. A new category of non profit public relations is
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9. Which of the following are the most important internal audiences for elementary and secondary schools?
10. Non Profits must manage multiple audiences including all but
11. At the heart of membership organizations is public relations focused on
12. __________ is a "guerilla" public relations technique in which activists become shareholders, infiltrate
annual meetings and present demands.
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13. Public relations challenges faced by non profits include all but
14. According to a recent survey, the number of nonprofit organizations increased _________ between 1998
and 2008
15. Which of the following is essential for a nonprofit to attract its share of resources?
16. During a crisis or scandal for a nonprofit organization, what can happen to the existence of the
organization?
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17. In 2002, the Institute of Certified Public Accountants suffered damage to its image. What happened?
18. Which of the following are nonprofits accountable to?
19. Nonprofits often use this axiom to describe their bottom line: No margin, no _______.
20. The Lutheran Services in America organization would best be classified as which of the following types of
nonprofits?
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21. Critics have characterized the Smithsonian Institution as the nation's "________".
22. Mission: Readiness was a campaign focused on
23. Service on the board of directors for a nonprofit organization usually requires ________.
24. The best public relations messages are one that focus on ______.
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25. Issues having the most difficult time attracting media interest include all but
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