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1. What must successful corporations do to succeed?
2. What did residents living near Pier 40 in Manhattan, New York say no to?
3. Effective community relations depend on recognizing the ___________ of institutions with their
communities.
4. The key to any effective community relations program is positive, socially responsible ________.
5. The strategic plan for community relations should include which of the following?
6. Questions such as: Is the population homogeneous or heterogeneous? are related to knowing a community's
_____________.
7. Since September 11, 2001, what community-oriented method of organizational communication has been
limited and in some cases canceled?
8. What would community relations managers like to spend most of their time with?
9. What is the average number of employees in a community relations department?
10. Public affairs is usually defined in terms of two related activities-- __________ relations and community
relations.
11. Publicity and promotion in community relations programs should be viewed as ________ of actual
programs.
12. By law, how much of its earnings can a corporation donate to charitable organizations for tax deductions?
13. Which of the following groups provides the most donations to charitable organizations?
14. A "venture philanthropy strategy" would require a charity to provide a _____________ before a company
would donate to it.
15. According to a recent study, which of the following best characterizes the total contributions that U.S.
corporations gave to charitable organizations?
16. Which of the following goals WAS NOT part of Deloitte's Impact Day events?
17. What is the richest philanthropic organization in the world?
18. Inadequate police protection, poverty and unemployment help companies decide to participate in
_________ projects.
19. Whether consciously or not, corporations routinely act as arts patrons whenever they engage the services of
a(n) __________.
20. The ________________ is an organization that assists companies to establish arts programs that can
enhance a company's image, benefit employees or provide tax breaks.
22. Which of the following best describes cause-related marketing?
23. When dealing with community activism, companies should follow a __________ stance.
24. What are the "3-Ps" when dealing with community activism?
25. In the case study, Love is Respect, was created to help
