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2. A target _________ is used when the goal is to talk about communal issues.
3. A target ________ is used when communication is geared to those who make buying and selling decisions.
4. Chevron's public affairs division reports to
5. The biggest challenge of global public relations is
6. The job of public relations in large corporations is ultimately to ensure that corporate ________ is
maintained.
7. ______________ is a means by which businesses seek to improve their ability to do business.
8. According to practitioners, what is the most frequent responsibility for "corporate public relations"?
9. The ability of one organization bringing out the best in a relationship with another organization is called
_________.
10. In 2010, what company was both the largest global and U.S. corporation?
11. Language, law and culture are three barriers facing _________ public relations.
12. Recent college graduates in the area of public relations should expect to start out as _______ in the public
relations work force.
13. Corporate communicators spend most of their time __________.
14. One area having a major impact on budgets in corporate public relations is
15. ___________ integration means that a communicator will use whatever means available and appropriate to
send a message to external and internal audiences.
16. Newsletters, advertising, Internet sites and marketing communication materials are what type of
communication?
17. The following are major pressures on corporations except
18. What is the most admired company in the world?
19. Quality of management, quality of products and services and innovativeness have all been identified as
factors of what in an annual Forbes magazine publication?
20. What is the single most critical problem facing the loss of confidence in corporations?
21. ____________ is(are) the new "Op-Ed" page.
22. Tireless communication, take the heat leadership and braving the media help companies deal with
_____________ issues.
23. ______________ supports sales, attracts employees and improves the quality of life for employees and
executives.
24. While all are important, a corporation's best tool in achieving its business objectives is
25. For most companies, what is the most important audience for a company blog?
