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1. Public relations is a ___________________________ function that helps achieve organizational objectives,
defines philosophy, and facilitates organizational change.
2. _____________ is the oldest and largest professional association serving public relations practitioners.
3. Public relations has been seen as the planned effort to influence public opinion, generally through
____________________.
4. Marketing communication campaigns utilize ____________ to introduce products.
5. ___________________ are defined as groups of people who become important to an organization for one
reason or another.
6. Which of the following is a key public for public relations practitioners?
7. ____________________ are persuasive efforts to inform people and change their behaviors regarding some
public good.
8. Government agencies often use the term _______________ to delineate public relations.
9. The key difference between advertising and public relations centers around ______________.
10. _____________________ involves analyzing problems and opportunities, defining goals and the publics,
and recommending and planning activities.
11. Which of the following duties/functions outlined in the PRSA booklet Careers in Public Relations involves
strengthening ties to internal and external constituents?
12. News conferences, convention exhibits, anniversary celebrations, and tours all fall under the label of
___________________.
13. Public relations practitioners promoting _______________ insist that the organization serve in the public
interest.
14. One of the most important roles of public relations practitioners is interpreting ______________ to
management.
15. Public relations leaders spend time gauging the implications that social, political, and economic issues at
home and abroad have on maintaining the organization's _________________.
16. In multinational corporations, globalization has increased the need for clear, consistent and central corporate
messages with adaptation at the _______ level.
17. US organizations spent _______________ annually on public relations.
18. Within the United States, it is estimated that roughly one-third of all practitioners work in
__________________.
19. ________________ of practitioners have passed national accreditation exams administered by the IABC or
20. What percentage of PR practitioners are males?
21. ______________ are not considered a key audience for public relations efforts.
22. Much of the communication stemming from public relations is both persuasive and __________________.
23. Activist publics should be contacted by practitioners ___________________.
24. Which of the following is not a name often assigned to public relations?
25. Which of the following is not a controlled media?
26. Business scholars often say that management involves doing the right things and making the right choices,
whereas ____________ involves doing the right things.
27. Public relations leaders spend much of their time gauging the implications that __________ issues have on
maintaining an organization's long-term reputation.
28. Public relations is increasingly becoming the responsibility of ____________.
29. _____________ is the second-largest PR market behind the United States.
30. (p. 14) The average age of PR practitioners has been __________ for the last decade.
