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c3
1. A ____________ is a prediction of how events and actions are related.
2. _____________ looks at organizations as made up in interrelated parts that adapt and adjust to changes in the
environment in which they operate.
3. Organizations with _________________ do not seek information on relationships with publics; but instead
operate on past history or the preferences of decision makers.
4. In public relations, groups that create problems and opportunities for each other are called __________.
5. ______________ helps explain why some groups are active on a single issue, others are active on many
issues, and others are generally uninterested.
6. This variable refers to how much an individual cares about an issue.
7. Which of the following is NOT one of the nine conflict resolution strategies listed in the book.
8. Public relations people use the following terms to talk about persuasion: awareness, attitude, _____________,
and behavior.
9. ________________ is another way to look at how people process and accept information.
10. _________________ uses the economic metaphor of costs and benefits to predict behavior.
11. The logic behind the social exchange theory can be graphed using a ____________.
12. What is the second step in the process that potentially leads to the adoption of an idea?
13. ___________ attempts to explain why employees may model inappropriate behavior if they feel that
behavior is being rewarded in more experienced employees.
14. __________________ proposes that messages carry a preexisting set of meanings.
15. The ________________ influences people through such things as repetition, spokesperson credibility, and
tangible rewards.
16. The idea that people use the media as a substitute for personal relationships is posited by which theory?
17. The idea that the media do not tell people what to think, but that they do tell them what to think about is
forwarded by which theory?
18. What two broad roles emerge to describe public relations practitioner activity?
19. Which of the following is not one of the models of public relations?
20. The _________________ model depicts a practice of public relations in which practitioners try to establish
relationships with key individuals.
21. Systems theory can be used only to look at relationships with ____________.
22. The primary decision makers of an organization are often called the ___________.
23. This variable describes how publics perceive obstacles that may stand in the way of a solution
24. _____________ helps explains why some groups are active on a single issue while others act on many
issues.
25. Public relations practitioners attempt to influence the media agenda by providing news items for
______________.
26. Public relations ___________ identify the central ideas of public relations and how they are related to each
other.
27. ________________ asserts that people factor in the consequences of their behavior before acting.
28. Diffusion theory is a useful way to look at how people _________________ information.
29. The ___________ route to persuasion involves people actively thinking about an idea or message.
30. The public information model of public relations involves ____________.
