Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
c5
1. The process of issues management must be informed at every stage by ______________.
2. Which of the following is an example of using secondary research?
3. Why is it important to demonstrate the value of public relations to management?
4. Which of the following is NOT an informal research technique?
5. __________________ are generally assembled prior to survey research to help the researcher have enough
information to ask appropriate questions on the survey questionnaire.
6. Scientific research is also known as _________________ research.
7. What is the most common type of research process performed by public relations practitioners?
8. Experimental research is generally divided into what two categories?
9. Using inferential statistics, a public relations practitioner can infer the characteristics of a very large public
from a ____________________.
10. Which of the following is one of the disadvantages to interviews?
11. _____________________ allows each member of a public an equal chance of being selected.
12. Mass opinion represents _________________ taken from a group with many different opinions.
13. A public is a group of people who share a common problem or goal and recognize _______________.
14. Which public type faces an indeterminate situation but does not recognize it as a problem.
15. Results of a survey by the Foundation for Public Relations Research and Education revealed that
__________________________ is the fastest-growing category of public relations research.
16. The ___________________ is a broad-scale study that examines the internal and external public relations of
an organization.
17. Which of the following is NOT one of the steps in a public relations audit?
18. A network analysis is generally conducted during a ______________________.
19. ______________________ help determine the clarity of a written message and its appropriateness to the
educational level of an audience.
20. ____________________ are generally attitude and opinion surveys that measure the perceptions of various
publics about an organization's social responsiveness.
21. One of the major uses of public relations research is in ___________
22. Which of the following is not an informal research technique?
23. Which of the following research methods allows researchers to see forms of nonverbal communication
among a small number of people who share the same demographic characteristics.
24. Systematically screening material in print, broadcast and Internet media is a form of ____________.
25. What research method allows the researcher to observe reactions to different types of stimulus materials.
26. ____________ research provides a researcher control over outside stimuli that might contaminate results.
27. __________ allows a researcher to describe characteristics of people not included in a large survey.
28. A technique that allows each member of a public an equal chance of being selected is ______________.
29. The theory of probability is the basis of all ______________.
30. _________________ is the monitoring, evaluating, and disseminating of information to key decision makers
within an organization.
